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Monthly Archive for January 2013

Insights // January 30, 2013
Angela Trapasso

Super Bowl Ads: Straight Talk From a Web Marketer

As a quick follow-up to my previous post, I thought this article comparing what a $4 million Super Bowl ad could buy in digital media, illustrates the digital/traditional marketing double-standard quite nicely. As Marshall points out, big brands are willing to drop the GDP of a small country on a 30-second spot but are still… Read More »

Inside Terakeet // January 30, 2013
Chris Loman

Sent from Loman’s iPad

They laughed and snickered.  Some even began to reply to emails with the witty signature of… – Sent from Loman’s iPad …As my tablet took command over my life. Now I laugh as Alexandra Samuel calls out these archaic time wasters who have the nerve to show up to meetings with paper and pen!  I… Read More »

Insights // January 29, 2013
Angela Trapasso

The Dog Days are Over…Right?

Before getting into web marketing, I started out in advertising sales at a local television station. I spent most days bombing around in my ’95 Eagle Vision, dropping in on local business owners uninvited and presenting them with the question, “Why aren’t you on television?” The Soaring Eagle. R.I.P. The most common response? “I can’t… Read More »

Inside Terakeet // January 25, 2013
Alyse Bradley

Terabucks vs. Starbucks: Which Coffee “Shop” is Better?

Here at Terakeet we have lots of cool things in the office. A modernized space which includes “secret” meeting rooms, soundproof telephone booth areas, and an open floor-plan to allow for employee bonding and creative idea-sharing, are just a few things that Terakeet has built to try and make the space more creative, fun, and… Read More »

Inside Terakeet // January 25, 2013
Carolyn Fogg

“So what exactly do you DO?”

This question is quite possibly one of the most difficult questions to answer if you happen to work as an SEO.  The question becomes even more difficult to answer when the person asking is over the age of 50, and is your mom. Since starting at Terakeet, I get asked this question A LOT.  Many… Read More »

Uncategorized // January 24, 2013
Kevin Hassett

Social Media Warfare

There is a popular saying out there that “it’s a small world.”  Well I am here to tell you that it is only going to get smaller and that is because of social media and various online applications. Here at Terakeet we are online all day and because of this some more veteran employees use… Read More »

Uncategorized // January 24, 2013
Ken Schiefer

The Foosball/Link Crushing Correlation

There is little doubt that at Terakeet, we love a good game of foos. While we needn’t be constantly reminded (ahem, ladies) that foos is best played off regular business hours due to the noise level it elicits, learning to play the game the Terakeet way often mirrors the ways we conduct our outreach. The… Read More »

Uncategorized // January 24, 2013
Shannon Welch

Please Don’t Stop the Music

Boogie Woogie Woogie While I was in college, I worked part-time for a local catering company during the holiday season. Usually on my winter break, I’d be called in Thursday, Friday and Saturday nights to serve or bartend for holiday parties hosted by local businesses. I would set up the 8-top round tables, sort the… Read More »