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Monthly Archive for August 2013

Insights // August 30, 2013
Shannon Welch

Providing for the ‘(Not Provided)’

Creativity and thought-leadership are a few unwritten character traits that are valued at Terakeet. In an industry that’s ever-changing, these two qualities often find a front row seat when it comes to Google algorithm updates, strategy brainstorming sessions, and general analysis. It comes as no surprise that creativity and thought-leadership showed up to Google’s release… Read More »

Insights // August 26, 2013
Amanda Condon

Bloggin’ Moms Have Got it Goin’ On!

  Believe it or not, mommy bloggers are the socialites and social media power players of today’s online community. Not the Justin Bieber-crazed, vampire-loving, glued to their phones teeny boppers; I’m referring to every-day moms, who are talking about fast and easy meals, DIY crafts and of course, their kiddos. But how did mommy bloggers… Read More »

Insights // August 22, 2013
Jeff Simonds

Lose the Security Blanket: The Importance of Online Visibility in Market Research

Before joining team Terakeet, I enjoyed a career in the dynamic and challenging field of Market Research. Over my years in the business I worked with clients from a variety of industries including telecommunication, healthcare, technology and pharmaceuticals; but the most competitive environment that I’ve ever experienced was the world of retail, more specifically children’s… Read More »

Insights // August 16, 2013
Brent Scott

Build Brand Evangelists – Not Links

Good afternoon Sir or Madam! If you have a minute, I’d love to talk to you about brand evangelism, the one true form of marketing! *SLAM* Those guys are annoying, right?  With their Dwight Schrute-inspired short sleeved white dress shirts and gelled comb-overs; and what’s in those backpacks (and why are they strapped so tightly)?… Read More »

Insights // August 14, 2013
Mathew Fox

Trust: Terakeet’s Green Thumb

A few years back I was feeling under the weather and decided it was time for a visit to the doctor.  After a quick examination, he inquired about any medical allergies and I informed him of my aversion to penicillin.  So, Mr. Doctor man promptly returns with amoxicillin, a close relative to penicillin that would… Read More »

Insights // August 6, 2013
Erik Braunitzer

In Marketing, Every Week is Shark Week

Ever hear the phrase “chumming the waters?” Also commonly referred to as rubby dubby or burlying, chumming is the process of attracting fish or sharks by tossing fish remnants into the water. It’s a technique that’s been around since the invention of the boat, and was used to lure America’s most famous and fictional Great… Read More »

Insights // August 2, 2013
John McDermott

Know Your Enemy, Know Yourself: Don’t Fall Asleep on the Competition

  Growing up, just like millions of other kids, I dreamed of being a professional athlete. As the years went by, the harsh reality of the low probability of that dream coming true began to dawn on me. But just because we can’t all play for the New York Yankees, or suit up for the… Read More »