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Monthly Archive for September 2013

Insights // September 27, 2013
Evan Williams

5 Characteristics of a Lousy Outreach Email

In this world of seemingly unlimited connectivity, spam emails constantly find their way into the inboxes of even the most secure accounts.  As such, if your work requires you to reach out to others, it is important to distinguish yourself as a credible human being – no one likes to get those robotic phone calls,… Read More »

Insights // September 20, 2013
Ken Schiefer

An Inside Tip: Place Your Bets on Digital Marketing

People have called me cheap from time to time, but I think “frugal” has a better ring to it. Coincidentally, I also like to gamble. Now I know what you’re thinking, “How is it possible for somebody who’s cheap to be an avid gambler?” Isn’t it obvious? I only bet on sure things! Let me… Read More »

Insights // September 19, 2013
Chris Madden

Avoiding the SEO Penalty Box

Much like a game of hockey, poorly designed plays and excessive penalties can swiftly alter the outcome of the game. The world of SEO is no different. Fast-paced companies are constantly pushing to score a goal. But with search engines constantly monitoring SEO cross-checkers and trippers, we need to make sure we’re playing between the… Read More »

Insights // September 13, 2013
Bill Pinkel

Why Politicians Should Own Their Search Results

In a year without many major elections, the news media needs to find other interesting political stories to report on. A favorite has no doubt been the speculation and rumors regarding which politicians will take the leap and run for president in 2016. There are no shortage of examples of these politicians making comments about… Read More »

Insights // September 11, 2013
Erik Braunitzer

The Language of Keyword Analysis: The Application of Concatenation in Search

The English language is the arrangement of a set of governing letters that when combined into well-formed words and sentences yield meaning. In the world of technology or computer programming, the same concept is applied, only keywords and phrases are more commonly referred to as strings. Google does a great job at identifying meaning amongst… Read More »