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Monthly Archive for April 2014

Insights // April 29, 2014
Brianna MacBlane

(Multi)Channel Surfing: Reaching Niche Consumers in a Fragmented Media World

There’s no doubt that constantly improving technology is making our lives easier. More devices than ever allow us to connect with the internet to stream content and provide quick answers to our questions. Media innovations have allowed brands to expand their marketing efforts beyond traditional mediums. Outside of TV, radio and print ads, marketers can… Read More »

Insights // April 24, 2014
Phoebe Pinheiro

Brands as Storytellers: Make Your Customer the Hero

The art of storytelling has always been a powerful technique for bringing people together and keeping them engaged. A great story can give any brand, even a so-called “boring” one, a powerful voice in the market. After all, the difference between a boring product and an exciting one is its story. When you create content… Read More »

Insights // April 22, 2014
Jess D'Eredita

Oversaturated: How to Become Your Consumers’ Main Course

One of the most difficult questions a company can face is: how can I get a customer to like my business in what’s already a highly-saturated market? In the enterprise-fueled world we live in, if you want to be a nationally-recognized business, you will inevitably face tough competition. This could not be more true than… Read More »

Insights // April 18, 2014
Corey Mallonee

Google Announces Changes to Analytics Tool

Google has updated its Analytics tool to better track users accessing sites through multiple channels. The changes will be implemented in the coming week. Webmasters will now be able to view app and web data in the same reporting view; all data for a web property will appear in all reporting views, where previously app… Read More »

Insights // April 17, 2014
Elizabeth McCall

Beyond the Rankings: SEO and Real World Visibility

In the world of SEO, sustainability is key. As a company, you want to not only gain visibility in Google, but also maintain your standing among the competitive digital landscape. While on-page factors such as site structure, load times, title tags and other technical details are essential to effective SEO, off-page efforts are equally important… Read More »

Insights // April 4, 2014
Corey Mallonee

Life After Facebook: Recovering from the Death of Free Organic Reach

So: after months of cratering organic reach for brands’ Facebook pages, reports surfaced in mid-March confirming that the changes would be permanent. For years, Facebook had been touting its Pages feature as a way for brands, celebrities and other public figures to connect directly to their audience, with posts organically appearing in the news feeds of users… Read More »