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Monthly Archive for May 2014

Insights // May 29, 2014
Jack Mannion

Talking Back: An Experiment in Consumer Engagement

Today’s marketers have unparalleled access to the general consumer. Between social media channels and email marketing, even Don Draper would be green with envy over the endless avenues companies possess today to reach their target audiences. Now more than ever, there is real opportunity for brands to connect with potential customers. This access can be… Read More »

Insights // May 27, 2014
Rachel Neeves

Doing It Right: Lululemon – Sell Your Lifestyle

The fitness apparel industry is an arena in which it can be particularly difficult for newcomers to rise through the ranks and take hold of their own piece of market share. Lululemon, a Canadian-based yoga apparel company, is an example of a brand that has proven themselves as marketers not only in their niche, but… Read More »

Insights // May 21, 2014
Bill Pinkel

Google Rolls Out Two Algorithm Updates

  With the SEO community and webmasters everywhere buzzing about fluctuating rankings in recent days, Google’s Matt Cutt’s confirmed Tuesday evening that the search giant had begun rolling out Panda 4.0, a refresh of its algorithm designed to keep websites with low quality content out of the upper search results. Google is rolling out our… Read More »

Insights // May 20, 2014
Ron Cierniakoski

In Defense of Webmaster Tools

  After previous criticisms, Google’s January updates substantially increased the accuracy of information provided in Webmaster Tools. With its corresponding rise in popularity due to Analytics keyword data being replaced by “(not provided),” how do we assess the validity of Webmaster Tools data? Is it a valuable resource to track keyword metrics for organic search… Read More »

Insights // May 16, 2014
Terakeet

A Fresh Look at Some Outdated SEO Auditing Principles

Depending on who you speak to, conducting SEO audits, in the traditional sense, is either the most gratifying or the most mind-numbing aspect of life as search marketing consultants. Just the name “auditing” implies an exhaustive dismantling of any given website’s approach to information architecture, coding, content, and meta data, all crescendoing into the delivery… Read More »

Insights // May 13, 2014
Terakeet

Time is Gold: Harnessing Your Coalition’s Advocates Online

Nonprofits, political campaigns, and advocacy groups have been utilizing the power of digital reach for decades.  From organizing educational resources to driving mass support, these groups have many similar and differentiating ways in which they utilize the web. Most significantly, however, nonprofits frequently deal in the most coveted currency: TIME. Time is tricky. If you’ve… Read More »

Insights // May 5, 2014
Joseph Mecca

Your Brand’s Identity: Feel the Flow

A wise man once told me: Harness in the good energy, block out the bad. Harness. Energy. Block. Bad. It’s like a carousel. You put the quarter in, you get on the horse, it goes up and down, and around. Circular, circle. Feel it. Go with the flow. Ok, maybe that was Kevin Nealon in… Read More »