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Monthly Archive for August 2014

Inside Terakeet // August 29, 2014
Philip Gross

Employee Spotlight: Evan Williams

“Our wedding is in 3 weeks,” I told him. “Neat! Where will you go on your honeymoon?” Evan asked. “A small town in the Adirondacks. Wilmington.” “Oh, wow. That’s where I grew up.” So my friendship with Evan Williams began. Over the next week he helped us create an Adirondack honeymoon plan: lakes tucked away… Read More »

Insights // August 28, 2014
Adam Marinelli

The Internet Nominates Marketers to Learn From the ALS Ice Bucket Challenge

“No matter what people tell you, words and ideas can change the world” -Robin Williams If your social media feeds weren’t jam-packed with #ALSIceBucketChallenge videos these past few weeks, you either live in a cave or have somehow managed to evade the internet campaign that’s sweeping the nation. Rooted in awareness and advocacy against amyotrophic lateral… Read More »

Insights // August 26, 2014
Jeff Simonds

An Introduction to Competitive Analysis

“Whenever you are confronted with an opponent. Conquer him with love…and backlinks.” ― Mahatma Gandhi When we begin working with a new client, there are a number of things going on behind the scenes during the onboarding process. From reviewing intake forms to targeted research, we begin to develop a specialized search strategy for the… Read More »

Inside Terakeet // August 22, 2014
Bill Pinkel

Terakeet & Local Companies Complete the ALS Ice Bucket Challenge

Last Friday, Terakeet took to the lawn of the Milton J. Rubenstein Museum of Science and Technology in Syracuse’s Armory Square to participate in the Ice Bucket Challenge, in support of the ALS Association. Led by CEO Mac Cummings, who pledged to make a donation for each person that participated, more than 80 Terakeet employees… Read More »

Inside Terakeet // August 18, 2014
Terakeet

Terakeet Announces Rich Ezzo to Join Executive Leadership Team

Syracuse Native To Lead Digital Strategy Firm’s Sales And Marketing Initiatives As Company Continues Its Global Expansion SYRACUSE, N.Y. – Global digital brand strategy firm Terakeet announced today that Rich Ezzo, formerly the Director of Sales and Marketing at Catalyst in Boston, will join its leadership staff as the Executive Vice President of Sales and… Read More »

Inside Terakeet // August 6, 2014
Caterina Romano

Terakeet Benefits: The Organic Perks of Working Here

For most of my career I have worked in a corporate setting. As an Account Executive in the past, I was one of at least 300 other representatives scattered across the US. I wasn’t completely enamored with any one position, and I kept thinking that if I took a different job with a different giant… Read More »