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We're experienced marketing professionals, but more than that we’re real people, connecting brands and businesses on a personal level with innovative solutions to identify, engage and mobilize their key audiences on the web.

Alan Coholan
Alan Coholan

Senior Technical SEO Analyst

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Alan Coholan

Alan Coholan

Senior Technical SEO Analyst

Alan Coholan's Posts //

Insights // February 19, 2013
Alan Coholan

5 Characteristics of Goal Planning

Over the last few months, our own Shannon Welch and Joe O’Connor were lucky enough to attend a leadership program founded by Ahern, Murphy & Associates, one of the area’s premier organizational development agencies. In turn, Joe and Shannon spread what they were learning to the rest of us here at Terakeet through internal, bi-monthly… Read More »

Anthony DeMario
Anthony DeMario

Brand Strategist

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Anthony DeMario

Anthony DeMario

Brand Strategist

Anthony DeMario's Posts //

Inside Terakeet // July 28, 2014
Anthony DeMario

Employee Spotlight: Chef Jess D’Eredita

Some go to the gym to relieve stress. For Terakeet team member Jess D’Eredita, it’s cooking that does the trick. “Ever since I was a little kid, my family has been telling me I’m going to end up doing something with food and calling me a ‘foodie,’” he says. When asked to describe himself as… Read More »

Amanda Condon
Amanda Condon

Senior Brand Strategist - ORM

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Amanda Condon

Amanda Condon

Senior Brand Strategist - ORM

Amanda Condon's Posts //

Insights // August 26, 2013
Amanda Condon

Bloggin’ Moms Have Got it Goin’ On!

  Believe it or not, mommy bloggers are the socialites and social media power players of today’s online community. Not the Justin Bieber-crazed, vampire-loving, glued to their phones teeny boppers; I’m referring to every-day moms, who are talking about fast and easy meals, DIY crafts and of course, their kiddos. But how did mommy bloggers… Read More »

Inside Terakeet // January 21, 2013
Amanda Condon

‘Keet Eats

One of the things I’ve noticed working at Terakeet is that we have some talented cooks and bakers!  From delicious cake pops to comfort food favorites, there’s always a new dish to be tasted. When Terakeet has a potluck, it’s unlike your average office potluck. The café transforms into a reality TV show cook-off: counters… Read More »

Adam Marinelli
Adam Marinelli

Account Executive

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Adam Marinelli

Adam Marinelli

Account Executive

Adam Marinelli's Posts //

Insights // August 28, 2014
Adam Marinelli

The Internet Nominates Marketers to Learn From the ALS Ice Bucket Challenge

“No matter what people tell you, words and ideas can change the world” -Robin Williams If your social media feeds weren’t jam-packed with #ALSIceBucketChallenge videos these past few weeks, you either live in a cave or have somehow managed to evade the internet campaign that’s sweeping the nation. Rooted in awareness and advocacy against amyotrophic lateral… Read More »

Alyse Bradley
Alyse Bradley

Account Executive

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Alyse Bradley

Alyse Bradley

Account Executive

Alyse Bradley's Posts //

Inside Terakeet // January 25, 2013
Alyse Bradley

Terabucks vs. Starbucks: Which Coffee “Shop” is Better?

Here at Terakeet we have lots of cool things in the office. A modernized space which includes “secret” meeting rooms, soundproof telephone booth areas, and an open floor-plan to allow for employee bonding and creative idea-sharing, are just a few things that Terakeet has built to try and make the space more creative, fun, and… Read More »

Angela Trapasso
Angela Trapasso

Director of Brand Strategy

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Angela Trapasso

Angela Trapasso

Director of Brand Strategy

Bio //

Angela joined Terakeet in December of 2009 after a successful tenure as account executive in advertising sales with Sinclair Broadcast Group. Initially brought into the company’s SEO strategy team, Angela’s aptitude and vision in social media quickly highlighted a tremendous opportunity in the multi-faceted suite of web marketing services that Terakeet provides for it’s customers.

Angela was among the first in the industry to successfully employ social media campaigns on a scalable level within high profile and competitive industries. This allowed our clients to get ahead of the competition in nearly all social verticals. Working directly with our teams of Brand Strategists, Angela has helped define how social media, traditional marketing principles and the concept of community engagement can be merged with SEO fundamentals to design and execute immensely successful strategies that satisfy our client’s search objectives.

Angela holds a bachelor’s degree in Public Relations from the State University of New York at Oswego, and currently serves on the Medical Research Charities Board of Directors.

In her free time she enjoys strong coffee, hunting Craigslist for her next DIY project and Howard Stern.

Angela Trapasso's Posts //

Insights // January 30, 2013
Angela Trapasso

Super Bowl Ads: Straight Talk From a Web Marketer

As a quick follow-up to my previous post, I thought this article comparing what a $4 million Super Bowl ad could buy in digital media, illustrates the digital/traditional marketing double-standard quite nicely. As Marshall points out, big brands are willing to drop the GDP of a small country on a 30-second spot but are still… Read More »

Insights // January 29, 2013
Angela Trapasso

The Dog Days are Over…Right?

Before getting into web marketing, I started out in advertising sales at a local television station. I spent most days bombing around in my ’95 Eagle Vision, dropping in on local business owners uninvited and presenting them with the question, “Why aren’t you on television?” The Soaring Eagle. R.I.P. The most common response? “I can’t… Read More »

Bryan Conte
Bryan Conte

Brand Strategist

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Bryan Conte

Bryan Conte

Brand Strategist

Bryan Conte's Posts //

Insights // September 10, 2014
Bryan Conte

HTTPS (TLS/SSL) Officially Recognized as a Ranking Signal

At the end of July we published a blog post that discussed the impact of SSL on SEO, and what the future landscape of internet security might look like. This is something Terakeet has been talking about internally for quite some time, as we have experience converting sites to HTTPS. Based on our experiences and… Read More »

Insights // July 24, 2014
Bryan Conte

WordPress SkimLinks: Are They Hurting SEO?

Do SkimLinks hurt SEO? This is a question that’s been on the minds of a lot of SEOs. If you’re not familiar with it, SkimLinks is a third party add-on for any online publisher, from blogs to forums. If the publisher’s content mentions or links to a product, SkimLinks can be used to “instantly convert… Read More »

Brittney Lee
Brittney Lee

Brand Strategist

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Brittney Lee

Brittney Lee

Brand Strategist

Brittney Lee's Posts //

Insights // September 3, 2014
Brittney Lee

Penguin Is Coming – Are You Walking on Thin Ice?

In February 2011, Google announced that its newest algorithm update was going to be named Panda after engineer Navneet Panda. What prompted the search giant to name its other major algorithm Penguin? There has been speculation as to whether Google just likes cute animals, is sticking with a black and white color theme, or is… Read More »

Brianna MacBlane
Brianna MacBlane

Brand Strategist

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Brianna MacBlane

Brianna MacBlane

Brand Strategist

Brianna MacBlane's Posts //

Insights // April 29, 2014
Brianna MacBlane

(Multi)Channel Surfing: Reaching Niche Consumers in a Fragmented Media World

There’s no doubt that constantly improving technology is making our lives easier. More devices than ever allow us to connect with the internet to stream content and provide quick answers to our questions. Media innovations have allowed brands to expand their marketing efforts beyond traditional mediums. Outside of TV, radio and print ads, marketers can… Read More »

Bill Pinkel
Bill Pinkel

Account Director - ORM

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Bill Pinkel

Bill Pinkel

Account Director - ORM

Bill Pinkel's Posts //

Insights // October 20, 2014
Bill Pinkel

Google Confirms Penguin Update

UPDATE: Google’s Pierre Far has said this is a Penguin refresh, and it will be rolling out over the next few weeks. He also added that it would affect 1% of English search queries. After a wait of nearly 54 weeks, Google began rolling out its latest Penguin algorithm update over the weekend, a move… Read More »

Inside Terakeet // August 22, 2014
Bill Pinkel

Terakeet & Local Companies Complete the ALS Ice Bucket Challenge

Last Friday, Terakeet took to the lawn of the Milton J. Rubenstein Museum of Science and Technology in Syracuse’s Armory Square to participate in the Ice Bucket Challenge, in support of the ALS Association. Led by CEO Mac Cummings, who pledged to make a donation for each person that participated, more than 80 Terakeet employees… Read More »

Insights // May 21, 2014
Bill Pinkel

Google Rolls Out Two Algorithm Updates

  With the SEO community and webmasters everywhere buzzing about fluctuating rankings in recent days, Google’s Matt Cutt’s confirmed Tuesday evening that the search giant had begun rolling out Panda 4.0, a refresh of its algorithm designed to keep websites with low quality content out of the upper search results. Google is rolling out our… Read More »

Insights // February 26, 2014
Bill Pinkel

How a Government Agency Is Using the Internet to Destroy Reputations

One government agency is using “covert agents” to attack the online reputations of citizens and companies. The title of this article may seem like the work of another conspiracy theorist, but due in part to journalist Glenn Greenwald, one government agency has been exposed for using online tactics to disseminate false information about people and… Read More »

Insights // January 10, 2014
Bill Pinkel

Google Testing Social Profiles in the Knowledge Graph?

Google’s ever-expanding knowledge graph that appears on the right side of the search results has been sporadically including social profiles this morning that correspond to a given search query. Already having added Wikipedia blurbs, images, maps and other features for businesses and individuals, Google has been showing a “Profiles” section displaying icons and links to… Read More »

Insights // January 9, 2014
Bill Pinkel

Google Now Allows You to Email Anyone on Google+ Without Knowing Their Address

Over the years it has become clear that Google is doing whatever it can to integrate Google+ into the rest of its product offering. Google+ has become important for businesses, news articles (authorship), as well as through YouTube and Blogspot commenting. Now Google is allowing you to email Google+ users without even knowing their email… Read More »

Inside Terakeet // October 10, 2013
Bill Pinkel

16 Things That Would Happen if Google Shut Down

As the United States endures week two of the government shutdown, many Americans aren’t yet directly feeling the impact. But what if a major American conglomerate shut down? What if Google shutdown? 1. Google+ goes offline, nobody cares.               2. Jeeves rises from the ashes and rejoins Ask.com, now… Read More »

Insights // September 13, 2013
Bill Pinkel

Why Politicians Should Own Their Search Results

In a year without many major elections, the news media needs to find other interesting political stories to report on. A favorite has no doubt been the speculation and rumors regarding which politicians will take the leap and run for president in 2016. There are no shortage of examples of these politicians making comments about… Read More »

Brent Scott
Brent Scott

Brand Strategy Supervisor

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Brent Scott

Brent Scott

Brand Strategy Supervisor

Brent Scott's Posts //

Insights // June 23, 2014
Brent Scott

4 Reasons SEO is Better than SEM: Brent David Scott vs. David T. Scott

Recently, I read an article by a man whose credentials are far more impressive than mine, on a publication far more respected than one I’m ever likely to write on. The author of this article has served as CMO and Head of Marketing for Fortune 500 companies and billion-dollar organizations, and founded a successful marketing… Read More »

Insights // February 28, 2014
Brent Scott

What is it Worth to Rank Number One?

As one of the leading SEO companies in the world, brands (for the most part) come to Terakeet with a single goal in mind: to rank number one in Google search results for a key term or list of terms related to their business. This is our core competency at Terakeet.  We are number one… Read More »

Insights // October 17, 2013
Brent Scott

Five Viral Videos You Didn’t Know Were Ads

At the Dawn of Television, back before the evolution of the TiVo and the DVR, before big screens and flat screens, HDMI’s and 1080p, the video ad industry was an exciting and thriving landscape full of creativity and possibility.  Advertisers were learning how to transition from the long established world of print media to the… Read More »

Insights // August 16, 2013
Brent Scott

Build Brand Evangelists – Not Links

Good afternoon Sir or Madam! If you have a minute, I’d love to talk to you about brand evangelism, the one true form of marketing! *SLAM* Those guys are annoying, right?  With their Dwight Schrute-inspired short sleeved white dress shirts and gelled comb-overs; and what’s in those backpacks (and why are they strapped so tightly)?… Read More »

Community // June 21, 2013
Brent Scott

Terakeet’s Sixth Core Value (Unofficially)

At Terakeet, we pride ourselves on our five core values––the five traits that we look for in our team members and strive to embody as a company. 1.     Integrity 2.     Sustainable Value 3.     Entrepreneurship 4.     Invention 5.     Rapid Response There is, however, an unofficial sixth core value that holds a special place with many of… Read More »

Inside Terakeet // February 7, 2013
Brent Scott

Why I’m Making a Really Serious Face in my Terakeet Profile Picture

As you’ve likely noticed, I have a somewhat unorthodox expression on my face in the accompanying profile picture.  What you may not know, however, is that I made this face in order to demonstrate a very important point about my new employer, Terakeet. The point is this:  Terakeet is serious about SEO.  We’re on the… Read More »

Carolyn Fogg
Carolyn Fogg

Account Executive

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Carolyn Fogg

Carolyn Fogg

Account Executive

Carolyn Fogg's Posts //

Insights // October 28, 2014
Carolyn Fogg

Rome Wasn’t Built in a Day: Why It Takes Time to Rank #1

When I was younger, I was convinced the above quote was just a nice way of saying, “be patient.” As I have progressed through life, I’ve realized that patience is truly a virtue. Combine patience with hard work, and the results can be amazing. This relates closely to ranking clients’ websites in top spots within the… Read More »

Inside Terakeet // June 6, 2013
Carolyn Fogg

Baby on Board at Terakeet

It seems that here at Terakeet we are always celebrating.  At any given time, you may hear random clapping, the sound of a very loud bell, multiple high fives being had and the occasional chest bump (that’s extreme). This was no different when I announced that I was pregnant.  Hugs were shared, I received numerous… Read More »

Inside Terakeet // January 25, 2013
Carolyn Fogg

“So what exactly do you DO?”

This question is quite possibly one of the most difficult questions to answer if you happen to work as an SEO.  The question becomes even more difficult to answer when the person asking is over the age of 50, and is your mom. Since starting at Terakeet, I get asked this question A LOT.  Many… Read More »

Carolyn Jannetti
Carolyn Jannetti

Brand Strategist

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Carolyn Jannetti

Carolyn Jannetti

Brand Strategist

Carolyn Jannetti's Posts //

Terakeet Field Days

As my hands slipped from their grip on the slick, white rope, fingers stinging from pulling for dear life (team tug of war), I caught laughs, smiles, and sweaty pats on the back from the coworkers surrounding me. The first of its kind, Terakeet Field Days, a wild success. But let me rewind for you…… Read More »

Chris Loman
Chris Loman

VP of Operations

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Chris Loman

Chris Loman

VP of Operations

Bio //

A Syracuse, NY native and SUNY Oswego graduate, Chris joined Terakeet as an intern in the Spring of 2007 and hasn’t looked back. Chris has worked his way up through the company, methodically honing his skill-set and eventually leading campaigns for some of Terakeet’s largest accounts. In so doing, Chris has become a testament to what Terakeet is all about – recruiting and retaining top local talent.

Chris has become an in-house expert and asset to the Terakeet team; his proficiencies include a cutting-edge understanding of on-page SEO, information architecture, and semantic web markup.  Chris is currently responsible for ensuring that each of our SEO teams has the artillery necessary to drive client campaign strategies through to completion.

Chris is also actively involved in recruiting hard working, ambitious individuals interested in joining the Terakeet team.  In his personal time, Chris enjoys traveling, participating in recreational sports, attending Syracuse Football & Basketball games, as well as live music events. Eventually, he’d like to make his way back to Spain where he studied abroad.

Chris Loman's Posts //

Inside Terakeet // January 30, 2013
Chris Loman

Sent from Loman’s iPad

They laughed and snickered.  Some even began to reply to emails with the witty signature of… – Sent from Loman’s iPad …As my tablet took command over my life. Now I laugh as Alexandra Samuel calls out these archaic time wasters who have the nerve to show up to meetings with paper and pen!  I… Read More »

Case Study // November 15, 2012
Chris Loman

Plaintiff Injury Firm Finds its Online Heartbeat in Hyper-Competitve Organic Search

Early, Lucarelli, Sweeney, and Strauss The law firm of James F. Early (ELSS) is among the nation’s leading plaintiff injury firms specializing in asbestos and other toxic tort litigation. Operating in conjunction their digital marketing leg, The Law Forum, LLC, ELSS has been providing mesothelioma patients and their families with the highest quality internet medical… Read More »

Chris Madden
Chris Madden

Brand Strategy Supervisor

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Chris Madden

Chris Madden

Brand Strategy Supervisor

Chris Madden's Posts //

Inside Terakeet // September 19, 2014
Chris Madden

Leadership Is a Verb

In an environment that offers continuous learning, as well as the occasional lunchtime game of Mario Kart, all employees at Terakeet are eligible to apply for a different course of learning and development outside the office. Two times per year, Ahern Murphy and Associates offers a leadership seminar that a few team members are able… Read More »

Insights // September 19, 2013
Chris Madden

Avoiding the SEO Penalty Box

Much like a game of hockey, poorly designed plays and excessive penalties can swiftly alter the outcome of the game. The world of SEO is no different. Fast-paced companies are constantly pushing to score a goal. But with search engines constantly monitoring SEO cross-checkers and trippers, we need to make sure we’re playing between the… Read More »

Corey Mallonee
Corey Mallonee

Senior Content Strategist

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Corey Mallonee

Corey Mallonee

Senior Content Strategist

Corey Mallonee's Posts //

Insights // April 18, 2014
Corey Mallonee

Google Announces Changes to Analytics Tool

Google has updated its Analytics tool to better track users accessing sites through multiple channels. The changes will be implemented in the coming week. Webmasters will now be able to view app and web data in the same reporting view; all data for a web property will appear in all reporting views, where previously app… Read More »

Insights // April 4, 2014
Corey Mallonee

Life After Facebook: Recovering from the Death of Free Organic Reach

So: after months of cratering organic reach for brands’ Facebook pages, reports surfaced in mid-March confirming that the changes would be permanent. For years, Facebook had been touting its Pages feature as a way for brands, celebrities and other public figures to connect directly to their audience, with posts organically appearing in the news feeds of users… Read More »

Insights // March 13, 2014
Corey Mallonee

Market Like a Superhero: What Content Marketers Can Learn from Marvel Comics

Marvel Comics has, for much of its history, been synonymous with innovative marketing. Stan Lee’s famously bombastic promotional voice helped build the company into the media powerhouse it is today. With Captain America: The Winter Soldier releasing in less than a month and promotion for this summer’s Guardians of the Galaxy escalating, now seems like… Read More »

Carley Parsons
Carley Parsons

Content Strategist

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Carley Parsons

Carley Parsons

Content Strategist

Carley Parsons's Posts //

Insights // July 1, 2014
Carley Parsons

The World Cup of SEO: Why Small Wins Matter

This afternoon at 4PM EST, the United States men’s national soccer team (USMNT) will face Belgium in the World Cup knockout round. But wait — didn’t they lose to Germany last Thursday? How are they advancing? Why is the U.S. celebrating a loss? As it turns out, the USMNT are moving on to the next round… Read More »

Insights // June 4, 2014
Carley Parsons

Community Engagement: How to Get Your Market to Say Yes (For Free)

  It’s popularly thought that the barter system is an archaic, dead practice, but it’s a prime example of a valuable exchange sans money. That, and the shrewd negotiations that occur around grade school lunch tables. Peanut butter and jelly for a pizza Lunchable, anyone? But in the adult, corporatized world, can it still be… Read More »

Insights // October 7, 2013
Carley Parsons

Times They are A-Changin’: What Does Your Business Want to Be When it Grows Up?

There’s no shortage of inspirational quotes, historical one-liners, and famous lyrics telling us how to feel about, react to, or approach the infamous concept of change. To give ourselves a working definition, good-ol’ Merriam-Webster claims that change means “to become different, to make (someone or something) different, or to become something else.” When starting or… Read More »

Caterina Romano
Caterina Romano

Account Executive

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Caterina Romano

Caterina Romano

Account Executive

Caterina Romano's Posts //

Inside Terakeet // August 6, 2014
Caterina Romano

Terakeet Benefits: The Organic Perks of Working Here

For most of my career I have worked in a corporate setting. As an Account Executive in the past, I was one of at least 300 other representatives scattered across the US. I wasn’t completely enamored with any one position, and I kept thinking that if I took a different job with a different giant… Read More »

Erik Braunitzer
Erik Braunitzer

Technical SEO Analyst

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Erik Braunitzer

Erik Braunitzer

Technical SEO Analyst

Bio //

With a background in information technology and philosophy from LeMoyne College and years of hands-on experience in search engine marketing, Erik is an integral part of the SEO and Web Strategy Team at Terakeet.  He has taken on a diverse range of client campaigns and successfully tailored organic marketing strategies for each. Erik’s specializations include creative writing, off-page campaign strategy development, research on industry-specific trends and events, on-page optimization, and reputation management.

Above all, Erik has coupled comprehension of current and on-going client initiatives with emerging search-marketing principles. He’s been effective in engineering creative partnerships with some of the web’s most authoritative entities and has acquired a firm grasp of content relevance and how it relates to web authority. His commitment to sustainable personal value parallels a core company value, and his ability to lead by example while empowering other team members has earned him a level of respect among his peers.

Erik Braunitzer's Posts //

Insights // January 16, 2014
Erik Braunitzer

The Qualifications for Gamification in SEO

  An effective (but relatively unknown) method of influencing consumer behavior is through a process known as gamification. I know, it sounds made up, but I promise you it’s a real thing. By definition, gamification is the process of applying game thinking and game mechanics to situations outside of actual games. In other words, taking… Read More »

Insights // October 3, 2013
Erik Braunitzer

Where Everybody Knows Your Name

So here it is, the moment you’ve all been waiting for: an article about Google local. Or Google + Local, or Google Places, or Google Places for Business—whatever those crazy kids over at Google are calling it these days. I’ll sort out any confusion there may be amongst these different devices momentarily, but in the… Read More »

Insights // September 11, 2013
Erik Braunitzer

The Language of Keyword Analysis: The Application of Concatenation in Search

The English language is the arrangement of a set of governing letters that when combined into well-formed words and sentences yield meaning. In the world of technology or computer programming, the same concept is applied, only keywords and phrases are more commonly referred to as strings. Google does a great job at identifying meaning amongst… Read More »

Insights // August 6, 2013
Erik Braunitzer

In Marketing, Every Week is Shark Week

Ever hear the phrase “chumming the waters?” Also commonly referred to as rubby dubby or burlying, chumming is the process of attracting fish or sharks by tossing fish remnants into the water. It’s a technique that’s been around since the invention of the boat, and was used to lure America’s most famous and fictional Great… Read More »

Insights // February 13, 2013
Erik Braunitzer

This Valentines Day, Earn Some Link Love

This Valentines Day, not only is it important to pamper your better halves, mothers, siblings and of course, clients, but also to spread a little timely love throughout the ocean of relationship and dating communities that, by and large, consider this holiday one of the biggest. Whether you’re in the health industry, real estate business… Read More »

Case Study // August 11, 2012
Erik Braunitzer

Gym Source Accelerates Into New Markets with Terakeet

Customer Profile For nearly 75 years, Gym Source has built more gyms for more people than any other fitness equipment company in the world. As America’s largest commercial provider of fitness equipment, Gym Source serves a wide range of clients- from Fortune 500 companies to the Federal Reserve, Equinox to the Armed Forces. With over… Read More »

Insights // February 21, 2012
Erik Braunitzer

SEO and Social Media: A Symbiotic Relationship

In the beginning, search results returned information that appeared almost schizophrenic to the layman user. It had trouble deciphering language; didn’t always think logically, and on many occasions, returned queries that failed to meet user intent. Like any technology, it had to evolve and react to forces around it to become better. Search companies like… Read More »

Elizabeth McCall
Elizabeth McCall

Brand Strategist

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Elizabeth McCall

Elizabeth McCall

Brand Strategist

Elizabeth McCall's Posts //

Insights // April 17, 2014
Elizabeth McCall

Beyond the Rankings: SEO and Real World Visibility

In the world of SEO, sustainability is key. As a company, you want to not only gain visibility in Google, but also maintain your standing among the competitive digital landscape. While on-page factors such as site structure, load times, title tags and other technical details are essential to effective SEO, off-page efforts are equally important… Read More »

Emily Soule
Emily Soule

Brand Strategist

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Emily Soule

Emily Soule

Brand Strategist

Emily Soule's Posts //

Insights // October 2, 2014
Emily Soule

Improving Click-Through Rates: Judge a Book By Its Cover

Analyzing your site’s click-through rate is the next best thing to being a fly on the wall when users browse the SERPs and select your site. While companies covet top rankings, your click-through rate (CTR) is paramount because it indicates how users perceive your site and its relation to your competitors. Click-through rate is a… Read More »

Erinn Wilcox
Erinn Wilcox

Brand Strategist

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Erinn Wilcox

Erinn Wilcox

Brand Strategist

Erinn Wilcox's Posts //

Insights // December 3, 2013
Erinn Wilcox

Another Round of Link Juice Please

Even when transitioning into entirely different fields, it’s common to lean on our past experiences. It was a given that my past career and familiarity with press releases, marketing, and stocks would be beneficial as a brand strategist, but bartending? Yes it’s true, what I have learned from years of bartending has given me an… Read More »

Evan Williams
Evan Williams

Brand Strategy Supervisor

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Evan Williams

Evan Williams

Brand Strategy Supervisor

Evan Williams's Posts //

Insights // September 27, 2013
Evan Williams

5 Characteristics of a Lousy Outreach Email

In this world of seemingly unlimited connectivity, spam emails constantly find their way into the inboxes of even the most secure accounts.  As such, if your work requires you to reach out to others, it is important to distinguish yourself as a credible human being – no one likes to get those robotic phone calls,… Read More »

Hung Nguyen
Hung Nguyen

Senior Brand Strategist

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Hung Nguyen

Hung Nguyen

Senior Brand Strategist

Hung Nguyen's Posts //

Inside Terakeet // October 24, 2013
Hung Nguyen

Terakeet Holds its First Annual “Terakon”

Last Friday, Terakeet conducted its first internal conference aimed at developing employees’ knowledge of the wide-ranging and extensive aspects of Internet marketing and SEO.   With the industry constantly and rapidly changing, the importance of educating all of those at Terakeet in the various specialized areas of the business cannot be overstated. The continued development… Read More »

Hilary Ranucci
Hilary Ranucci

Brand Strategist

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Hilary Ranucci

Hilary Ranucci

Brand Strategist

Hilary Ranucci's Posts //

Insights // September 24, 2014
Hilary Ranucci

5 Ways to Utilize Pinterest for SEO

The impact of social media on SERPs continues to be hotly debated. While it is well-known that social channels play an integral role in building brand awareness and fostering communication between companies and their audiences, many have not fully embraced strategies across various mediums. Most companies will quickly set up Facebook and Twitter accounts, but… Read More »

Jess D'Eredita
Jess D'Eredita

Brand Stategist

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Jess D'Eredita

Jess D'Eredita

Brand Stategist

Jess D'Eredita's Posts //

Inside Terakeet // November 7, 2014
Jess D'Eredita

Employee Spotlight: Anthony DeMario

Brand Strategist Anthony DeMario has always had a lifelong passion for radio. Prior to working at Terakeet, Anthony was offered a sales and marketing internship at Entercom Communications in Buffalo, NY. Determined to get on the air, he was soon voicing commercial spots. When his first internship finished, he joined the team of the “Rob… Read More »

Insights // April 22, 2014
Jess D'Eredita

Oversaturated: How to Become Your Consumers’ Main Course

One of the most difficult questions a company can face is: how can I get a customer to like my business in what’s already a highly-saturated market? In the enterprise-fueled world we live in, if you want to be a nationally-recognized business, you will inevitably face tough competition. This could not be more true than… Read More »

James Lavelle
James Lavelle

Brand Strategist

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James Lavelle

James Lavelle

Brand Strategist

James Lavelle's Posts //

Insights // July 31, 2014
James Lavelle

SSL and the Future of Internet Security

What is SSL? All things being equal, data sent between servers is delivered in plain text. Attackers able to intercept data sent between a browser and a web server—or a mail client and a server—can see and use that information. SSL (Secure Sockets Layer) is an industry standard security protocol that attempts to address this… Read More »

Jack Mannion
Jack Mannion

Brand Strategy Director

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Jack Mannion

Jack Mannion

Brand Strategy Director

Jack Mannion's Posts //

Insights // May 29, 2014
Jack Mannion

Talking Back: An Experiment in Consumer Engagement

Today’s marketers have unparalleled access to the general consumer. Between social media channels and email marketing, even Don Draper would be green with envy over the endless avenues companies possess today to reach their target audiences. Now more than ever, there is real opportunity for brands to connect with potential customers. This access can be… Read More »

Insights // November 12, 2013
Jack Mannion

Trust: Vital to Any Relationship, Even Online

No, this post isn’t about Match.com or eHarmony.com (Although, their servers would crash if I signed up). Human beings are inherently affected by the relationships we have with those around us. Whether these are with friends, family, or significant others, relationships play a vital role in our lives. The same can be said about a… Read More »

John McDermott
John McDermott

Web Analytics Specialist

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John McDermott

John McDermott

Web Analytics Specialist

John McDermott's Posts //

Insights // August 2, 2013
John McDermott

Know Your Enemy, Know Yourself: Don’t Fall Asleep on the Competition

  Growing up, just like millions of other kids, I dreamed of being a professional athlete. As the years went by, the harsh reality of the low probability of that dream coming true began to dawn on me. But just because we can’t all play for the New York Yankees, or suit up for the… Read More »

Uncategorized // January 24, 2013
John McDermott

Google is a Cruel, Cruel Mistress

We spend some of our days at Terakeet attempting to understand the conundrum that is Google, but given that Google has our organization outnumbered (roughly) 2,700 to 0 with reagrds to Ph.Ds on the payroll, most of the time we just try to emulate real human marketing instincts.  The small idiosyncrasies that cause websites to… Read More »

Joseph Mecca
Joseph Mecca

Account Director

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Joseph Mecca

Joseph Mecca

Account Director

Joseph Mecca's Posts //

Insights // May 5, 2014
Joseph Mecca

Your Brand’s Identity: Feel the Flow

A wise man once told me: Harness in the good energy, block out the bad. Harness. Energy. Block. Bad. It’s like a carousel. You put the quarter in, you get on the horse, it goes up and down, and around. Circular, circle. Feel it. Go with the flow. Ok, maybe that was Kevin Nealon in… Read More »

Insights // November 1, 2013
Joseph Mecca

Online Visibility: The Quadcopter Theorem

It’s cliché to state at this point, but just about everything you encounter throughout the day is a form of advertising. Even with that knowledge, there are far too many brands that don’t take the time to fully analyze where their messaging is being interacted with and how it’s being interpreted. Need proof? Go on… Read More »

Juliana Moore
Juliana Moore

Senior Brand Strategist - Advocacy

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Juliana Moore

Juliana Moore

Senior Brand Strategist - Advocacy

Juliana Moore's Posts //

Insights // November 5, 2013
Juliana Moore

Knowledge Is Power….Or A Curse?

Were you the kid in school who voluntarily sat alone at lunch with the latest page-turner? Ever beg your parents to turn the closet under the stairs into your personal reading nook so you could feel one step closer to receiving your Hogwarts acceptance letter? Us too. At Terakeet we have a passion for reading that… Read More »

Community // June 7, 2013
Juliana Moore

SCSD Students Shine in Job Shadowing Opportunity

Last week, Terakeet partnered with the Future 40 Belowers Program to give high school students from the Syracuse City School District a pre-professional job shadowing experience. The reviews of our first time hosting job shadowers were unanimous across the entire company: HUGE success! The idea to participate in such a program was sparked from discussions… Read More »

Insights // February 14, 2013
Juliana Moore

How a Successful Outreach Email is Like A Marriage Proposal

She Said Yes! Although I am but a young bachelorette, and have never been proposed-to or proposed myself (don’t worry mom!), I can safely say I have read enough romance novels, seen The Notebook and episodes of The Bachelor enough times to know how to declare your love effectively and, ultimately, how to construct a… Read More »

Jacqueline Samoraj
Jacqueline Samoraj

Brand Strategist

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Jacqueline Samoraj

Jacqueline Samoraj

Brand Strategist

Jacqueline Samoraj's Posts //

Insights // December 20, 2013
Jacqueline Samoraj

Balancing Your Budget… Literally

  It is now December 20th, which means you’re almost done with the shopping hysteria that is the holiday season. Congratulations guys, you have survived. If there are still some items that aren’t crossed off your gift-giving list, you are in luck! You are about to read some of the best kept secrets to staying… Read More »

Jeff Simonds
Jeff Simonds

Web Analytics Specialist

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Jeff Simonds

Jeff Simonds

Web Analytics Specialist

Jeff Simonds's Posts //

Insights // August 26, 2014
Jeff Simonds

An Introduction to Competitive Analysis

“Whenever you are confronted with an opponent. Conquer him with love…and backlinks.” ― Mahatma Gandhi When we begin working with a new client, there are a number of things going on behind the scenes during the onboarding process. From reviewing intake forms to targeted research, we begin to develop a specialized search strategy for the… Read More »

Insights // August 22, 2013
Jeff Simonds

Lose the Security Blanket: The Importance of Online Visibility in Market Research

Before joining team Terakeet, I enjoyed a career in the dynamic and challenging field of Market Research. Over my years in the business I worked with clients from a variety of industries including telecommunication, healthcare, technology and pharmaceuticals; but the most competitive environment that I’ve ever experienced was the world of retail, more specifically children’s… Read More »

Jennifer Thornton
Jennifer Thornton

Director of Human Resources

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Jennifer Thornton

Jennifer Thornton

Director of Human Resources

Bio //

Jennifer joined Terakeet in the spring of 2014. She is a graduate of LeMoyne College, here in Syracuse, New York. Prior to joining Terakeet , she was the Director of Human Resources with ProLiteracy, an international nonprofit. Along with her degree in business administration, industrial relations, and human resource management, she brings to Terakeet more than a decade of experience in talent and performance management, training and development, benefits administration, payroll, recruitment and retention, team building, and management/supervision.

As the Director of Human Resources, Jennifer is integral to nurturing and supporting a culture that embraces the organization’s vision and embodies its core values.

In her personal time, Jennifer enjoys time with her family and friends, good food and drink, campfires, reading on her e-reader, holding babies, visiting her family throughout the Midwest, and “diaper-floating” (ask her when you see her).

Joseph Torrillo
Joseph Torrillo

Director of Reputation Management

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Joseph Torrillo

Joseph Torrillo

Director of Reputation Management

Bio //

Joseph joined Terakeet in the fall of 2008. Beyond his technical and social savvy, his obsessive attention to detail and pursuit of perfection immediately impacted his ability to contribute to the team.

Embracing Terakeet’s entrepreneurial spirit, Joseph accelerated in developing and executing first-to-market campaign strategies for Terakeet’s original lineup of online reputation management (ORM) clients. The ongoing success of that endeavor ultimately led to the birth, and future growth, of the ORM division of Terakeet, where Joseph currently serves as Director.  Joseph published the first iteration of ORM framework based on research, tested methods, and proven success – detailing the division’s complete product/service offering in addition to outlining the internal process for execution.

Joseph is passionate about the success of his client campaigns. He believes in the human element of ORM and strives to earn client’s trust through understanding, transparency and personalized, dedicated, rapid response – often leveraging a 24-hour work day to communicate in real time and ensure each moving part of an ORM design works in concert with one another to achieve a stated objective.

Joseph’s favorite part of Terakeet is working aside a team of like-minded young professionals. He takes pride in serving as a resource and trusted confidant for his peers and considers his teammates his family. He is typically among the first to volunteer for work related projects, regardless of what it entails.  His passion at Terakeet mirrors his passion for his home city of Syracuse. He is a proud supporter of the local community and, in 2013, was nominated to join the Syracuse Convention & Visitors Bureau (SCVB) as a member of the Executive Committee.

Outside of work, Joseph plays on multiple recreational sports teams and jumps at the opportunity to organize group events. Joseph is enticed by a challenging DIY project and finds solace in songs that feature the piano or electric violin.

Joseph’s education is rooted in math and science. He is among those who love Excel and enjoy devising a formula or other fix to add a splash of color to the mundane task of data entry.  Joseph received collegiate education from Rochester Institute of Technology (RIT) comprised of M.S. credits in Science Technology Society [STS] & Public Policy with a track in alternative energy research, a B.S. degree in Public Policy and minors in both Mechanical Engineering and Sociology. He is a graduate of Henninger High School, the largest public school in the Syracuse City School District.

Joseph Torrillo's Posts //

Case Study // February 14, 2014
Joseph Torrillo

Digital Footprint Reveals Top Executive’s True Colors

This is a case study of a reputation management campaign that provided justice for one executive that was wrongfully attacked by the media.  It is a prime example of how the power of the Internet can be recklessly abused, and it provides an excellent defense for the practice of online reputation management (ORM) – restoring… Read More »

Insights // March 29, 2013
Joseph Torrillo

A Truly Mad March

Terakeet is Hiring   We’re currently in the process of hiring another round of new employees. The process can be crazy at times, a little chaotic, somewhat mad. I recently had a conversation with a broadcast journalism student about potential opportunities at Terakeet. She aspired to be on TV someday. It made me think about… Read More »

Uncategorized // January 24, 2013
Joseph Torrillo

“That Google Thing”

Like most people, I get asked repeatedly, “What do you do?” by cousins, aunts and uncles.  For me, it’s usually the question that gets asked right after, “Now, Joseph, you’re living in Rochester right?  Are you done with school?”  At that point I respond the same way I always do, “No, I’ve been living in… Read More »

Katie Budd
Katie Budd

Brand Strategist

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Katie Budd

Katie Budd

Brand Strategist

Katie Budd's Posts //

Insights // October 31, 2014
Katie Budd

Life After Penguin 3.0

Google’s Penguin algorithm refresh began rolling out Friday, October 17, and is expected to fluctuate rankings over the next few weeks before finally settling. This algorithm was first introduced in April 2012 in an effort to penalize websites using spammy link building techniques. The current refresh reportedly affects roughly 1% of all English queries. If… Read More »

Kelly Collins
Kelly Collins

Senior Brand Strategist

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Kelly Collins

Kelly Collins

Senior Brand Strategist

Kelly Collins's Posts //

Insights // March 19, 2014
Kelly Collins

Visual Culture: Infographics in Marketing and SEO

As society’s appetite for visual information increases, the techniques used to deliver that information continue to evolve and expand. With the plethora of new information generated on a daily basis, it’s vital that we continue to develop innovative and appropriate ways to distribute that data to the masses. Our culture has transformed into one that… Read More »

Kevin Hassett
Kevin Hassett

Director of Strategy Implementation

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Kevin Hassett

Kevin Hassett

Director of Strategy Implementation

Kevin Hassett's Posts //

Insights // February 11, 2014
Kevin Hassett

Google Announces Page Layout Algorithm Refresh

Matt Cutts, Google’s Head of Webspam, tweeted that the search engine recently refreshed its Page Layout algorithm, effective February 6th. SEO folks: we recently launched a refresh of this algorithm: http://t.co/KKSXm8FqZW Visible to outside world on ~Feb. 6th. — Matt Cutts (@mattcutts) February 10, 2014 This particular algorithm targets websites that offer a poor initial… Read More »

Insights // December 12, 2013
Kevin Hassett

Before Pressing Play: What You Need to Know About YouTube Optimization

The consumption of information in society has invariably changed over the past decade and so to have the attention spans of the average person consuming that information. There is a multitude of ways people can consume information on the Internet, which include but are not limited to text, images, infographics, videos, advertisements, news, social, etc.… Read More »

Uncategorized // January 24, 2013
Kevin Hassett

Social Media Warfare

There is a popular saying out there that “it’s a small world.”  Well I am here to tell you that it is only going to get smaller and that is because of social media and various online applications. Here at Terakeet we are online all day and because of this some more veteran employees use… Read More »

Keith McComb
Keith McComb

Brand Strategy Supervisor

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Keith McComb

Keith McComb

Brand Strategy Supervisor

Keith McComb's Posts //

Insights // July 17, 2014
Keith McComb

Beyond Backlinks: The Importance of User Experience

A proper search strategy has many facets. Mass link building no longer guarantees that your site will rank. Yes, backlinks are and will continue to be an important factor in Google’s algorithm, but if you are building backlinks to a subpar domain, what is the point? You wouldn’t build a 10 story house without a… Read More »

Inside Terakeet // October 28, 2013
Keith McComb

5 Halloween Costumes for SEO’s

I love Halloween, the costumes, the decorations, and the absurd amount of candy that is around. Every Halloween I make sure my costume is something that people will remember, and this year is no different. After being introduced to the wonderful world of search engine optimization, I decided it was the perfect opportunity to give… Read More »

Insights // July 31, 2013
Keith McComb

Man, I Feel Like a Woman

As of late I seem to keep finding myself in unfamiliar territory, deep undercover and only a stone’s throw from home yet….still so far away. I take in my surroundings and nothing feels safe. Being thrown into such a melting pot of culture and vanity one could easily feel overwhelmed, however, I adapt. What horrible… Read More »

Ken Schiefer
Ken Schiefer

Brand Strategy Supervisor

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Ken Schiefer

Ken Schiefer

Brand Strategy Supervisor

Ken Schiefer's Posts //

Insights // September 20, 2013
Ken Schiefer

An Inside Tip: Place Your Bets on Digital Marketing

People have called me cheap from time to time, but I think “frugal” has a better ring to it. Coincidentally, I also like to gamble. Now I know what you’re thinking, “How is it possible for somebody who’s cheap to be an avid gambler?” Isn’t it obvious? I only bet on sure things! Let me… Read More »

Uncategorized // January 24, 2013
Ken Schiefer

The Foosball/Link Crushing Correlation

There is little doubt that at Terakeet, we love a good game of foos. While we needn’t be constantly reminded (ahem, ladies) that foos is best played off regular business hours due to the noise level it elicits, learning to play the game the Terakeet way often mirrors the ways we conduct our outreach. The… Read More »

Leah Paige
Leah Paige

Brand Strategy Supervisor

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Leah Paige

Leah Paige

Brand Strategy Supervisor

Leah Paige's Posts //

Insights // January 30, 2014
Leah Paige

The Super Bowl of Social Media

  There’s no denying, social media has become an integral part of our generation. Chances are, your Instagram account is linked to your Twitter account, which posts tweets on your Facebook profile, which also links to your Vine account. We’ve all become so immersed in sharing and engaging our lives with one another; it would… Read More »

Megan Blaich
Megan Blaich

Brand Strategist

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Megan Blaich

Megan Blaich

Brand Strategist

Megan Blaich's Posts //

Inside Terakeet // June 18, 2014
Megan Blaich

Why Isn’t SEO a Major?

In the past 12 months, the SEO industry has grown tremendously, ranking in the top percentile of industry growth in the US. That growth is certainly evident at Terakeet as well, as we’ve added over 60 desks to our expanding office and have grown to over 100 employees in the past six months. As we… Read More »

MacLaren Cummings
MacLaren Cummings

CEO & Co-Founder

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MacLaren Cummings

MacLaren Cummings

CEO & Co-Founder

Bio //

Before receiving his Bachelor’s degree from Cornell University, MacLaren (Mac) Cummings launched a software and consulting company called Mindshark Software and Consulting from his dorm room during his sophomore year in college. One of the company’s first projects was launching a financial search engine.  Mac leveraged the growing demand for consulting during the “dot com” era not only to fund the growth of Mindshark, but to pay his Cornell tuition.  During his tenure at Mindshark, Mac succeeded in signing software agreements with Forbes, Money Magazine, Seibert Financial and General Electric.

After graduating Cornell in 2001, Mac next co-founded Terakeet with Patrick Danial. Within three years, he successfully raised $450,000 from investors to provide initial funding for Terakeet. Seven years later, Terakeet repurchased the shares from those investors providing them with 100% liquidity.

In 2008, Mac took a leave of absence from Terakeet to become director of online finance and a senior advisor to Senator and Presidential Candidate, Hillary Clinton.  It started as a three day stint, until news broke of Clinton’s own admission that she’d been forced to lend 5 million dollars of her own money to her campaign.  Cummings saw this as a moment of opportunity, raising nearly 30 million dollars online during the month of February.  Having solidified his role as an expert in online political fundraising, Mac would spend the next six months working within the campaign, raising a total of 75 million dollars online.  He booked the largest day of online fundraising in the history of political primaries, raising a record 10 million dollars in a single 24 hour period.

Cummings’ work did not go unnoticed, and Terakeet was quickly hired by Obama for America once the primary ended.  Terakeet continued its engagement with Obama in 2012, helping the president secure his second term, acting in the role of exclusive provider of search engine optimization to the campaign.

Mac was a member of the Manlius Pebble Hill School Alumni Board for several years and was the youngest ever named to the esteemed Cornell Entrepreneurship Board as well as the CenterState CEO board (formerly MDA).  Cummings is an investor in The Water Initiative, a for profit entity, which will bring clean drinking water to nearly 1 million people in 2013.  Cummings is a founding shareholder in US Beveragenet, a technology company which measures and reconciles the flow of draft beer from the keg to the tap and reconciles it with POS systems.  The technology can be found in Fenway Park, Hooters, Buffalo Wild Wings, Quaker Steak and Lube, B.R. Guest, Aramark, and hundreds of locations across the US.  Mac is also an investor in Provocateur, a cafe and nightclub known for being one of the first clubs in NYC to embrace electronic music.

Mac remains active in local and national politics.  During the 2013 campaign season, he helped Terry McAuliffe win his election as Governor of Virginia. Mac continues to invest in early stage growth companies.  He resides in Syracuse, NY.

Mathew Fox
Mathew Fox

Sales Engineer

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Mathew Fox

Mathew Fox

Sales Engineer

Mathew Fox's Posts //

Insights // August 14, 2013
Mathew Fox

Trust: Terakeet’s Green Thumb

A few years back I was feeling under the weather and decided it was time for a visit to the doctor.  After a quick examination, he inquired about any medical allergies and I informed him of my aversion to penicillin.  So, Mr. Doctor man promptly returns with amoxicillin, a close relative to penicillin that would… Read More »

Meghan Milewski
Meghan Milewski

Senior Content Coordinator

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Meghan Milewski

Meghan Milewski

Senior Content Coordinator

Meghan Milewski's Posts //

Insights // February 15, 2013
Meghan Milewski

What Content Marketing Can Learn From the Harlem Shake

If you haven’t heard of the viral YouTube sensation called the Harlem Shake, then I ask that you please crawl out from under your metaphorical rock and waste a lot of time this Friday with this genius Harlem Shake Roulette. After your brain melts a little bit from the same 30-second loop of Baauer’s track,… Read More »

Matthew Raven
Matthew Raven

Director of Advocacy Strategies

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Matthew Raven

Matthew Raven

Director of Advocacy Strategies

Matthew Raven's Posts //

Case Study // January 2, 2014
Matthew Raven

Layers of Influence Set Digital Foundation for Education Leader

In early 2012, Terakeet began working with a global leader in the education vertical.  This well established brand had recently struggled to not only effectively connect with their end consumer, but also manage the negative digital perception of their brand—subsequently resulting in a sizeable loss in market share to their main competitor. Terakeet knew the… Read More »

Insights // July 17, 2013
Matthew Raven

Pull is the New Push: Newsflow in a Digital World

Technology is the common denominator in most dynamic aspects of our modern world. This iRenaissance, led by millions of tech-savvy generation y’ers, is changing the way we approach many facets of life––news consumption being no exception. Prior to the digital age, the media typically gathered the bulk of its news via tips and relied on… Read More »

Inside Terakeet // February 8, 2013
Matthew Raven

Friday Shout-out to the Alpha Wolf

One of our great traditions here at Terakeet is the shout-out portion of our weekly circle-up meeting. It’s a chance for team members to recognize their peers, and how their successes during the past week relate to one of our core values. This Friday, I thought I would give my own digital shout out to… Read More »

Nicole Owens
Nicole Owens

Brand Strategy Supervisor

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Nicole Owens

Nicole Owens

Brand Strategy Supervisor

Nicole Owens's Posts //

Uncategorized // January 21, 2013
Nicole Owens

Perspectives – It’s About Your Voice!

When it comes to content, there is no greater feeling than capturing the perfect opportunity to present an original perspective.  Clouds of dull and boring information circulate within all communities on the Internet, but valuable differentiation occurs when you capitalize on sharing creative perspectives that are unique to you!     Real value isn’t always… Read More »

Natalie Peltz
Natalie Peltz

Senior Brand Strategist

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Natalie Peltz

Natalie Peltz

Senior Brand Strategist

Natalie Peltz's Posts //

Insights // March 25, 2014
Natalie Peltz

Link Quality vs. Quantity: An SEO Balancing Act

A common misconception I frequently encounter is the idea that hyperlinks serve one purpose: to enable users to find additional information about the product or subject they are currently reading about. Sure, before search engines even existed, the number one purpose of links was to find content. But over time, their importance has changed. Not… Read More »

Nathaniel Zera
Nathaniel Zera

Brand Strategist

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Nathaniel Zera

Nathaniel Zera

Brand Strategist

Nathaniel Zera's Posts //

Inside Terakeet // September 26, 2014
Nathaniel Zera

Employee Spotlight: Carolyn Fogg

“Do you mind if I get my ring? And my phone, in case my daughter chokes on a lollipop.” Carolyn asks right before we begin our chat, which leads to us finding out many odd and confusing similarities, from living and working on the Cape to mutual friends unbeknownst to each other. Terakeet isn’t Carolyn’s first… Read More »

Patrick Danial
Patrick Danial

CTO & Co-Founder

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Patrick Danial

Patrick Danial

CTO & Co-Founder

Bio //

Patrick Danial wasted no time putting his technological skills and talent to work. At just 16 years of age, he built, owned and operated one of the first web hosting companies in New York State. As part of this work, he brokered high-volume, high-dollar advertising and traffic deals before structured banner campaigns and Internet marketing companies became mainstream.

As co-founder and lead developer of Mindshark Software and Consulting, Patrick developed custom software for a roster of multi-national clients. His involvement included building one of New York State’s largest ISPs from scratch, along with designing and developing the core messaging platform for one of the nation’s leading VoIP companies. He was also one of the architects and lead developers for the first and largest online commercial real estate website of its time.

Alongside Mac Cummings, Patrick co-founded Terakeet, where he managed and designed the creation of one of the first commercial, speech-recognition platforms and applications for use among companies such as Verizon and American Express. An initial member of the VoiceXML standard development forum, Danial has spoken at: Cornell University, Syracuse University and Syracuse Technology Garden about voice technologies. Through a broad and deep knowledge base of most Web, network and enterprise based technologies, Danial has provided web-service and web-usability consulting for hundreds of national and international companies seeking to improve their web presence. Along with his role as Chief Technology Officer, Patrick has been instrumental in the guiding vision of Terakeet. This work has included designing and managing the development of a real-time, draft beer management system used by leading, national chain restaurants and bars. As part of this project, Danial also wrote two US patents for the draft monitoring system. He has also acted as technical advisor to numerous political projects, both at the state and national levels. Danial’s work also includes technical consulting and expert opinion consulting for legal cases and other technically oriented litigation.

Patrick Danial's Posts //

Insights // January 11, 2012
Patrick Danial

I am Spartacus

An entire army of Roman slaves is murdered at the behest of a Roman general’s inability to identify his defector. This is the result of the climactic scene in Stanley Kubrick’s 1960 epic classic, Spartacus. In a demonstration of conformity, hundreds of slaves rise and stand alongside Spartacus to protect him from crucifixion. Of course,… Read More »

Philip Gross
Philip Gross

Brand Strategist

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Philip Gross

Philip Gross

Brand Strategist

Philip Gross's Posts //

Inside Terakeet // August 29, 2014
Philip Gross

Employee Spotlight: Evan Williams

“Our wedding is in 3 weeks,” I told him. “Neat! Where will you go on your honeymoon?” Evan asked. “A small town in the Adirondacks. Wilmington.” “Oh, wow. That’s where I grew up.” So my friendship with Evan Williams began. Over the next week he helped us create an Adirondack honeymoon plan: lakes tucked away… Read More »

Patrick Lane
Patrick Lane

Brand Strategist

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Patrick Lane

Patrick Lane

Brand Strategist

Patrick Lane's Posts //

Insights // November 4, 2014
Patrick Lane

Digital Marketing News Recap: October 2014

Month two of the Terakeet Digital Marketing News Recap has arrived! Once again we’ve created a  monthly roundup of some of the latest thoughts and trends from the world of online marketing. This recap will deliver key news and insights to help you maintain an effective marketing strategy over the constantly changing digital landscape. Digital… Read More »

Insights // October 15, 2014
Patrick Lane

Digital Marketing News Recap: September 2014

Welcome to the inaugural Terakeet Digital Marketing News Recap, a monthly roundup of some of the latest thoughts and trends from the world of online marketing. This recap will deliver key news and insights to help you maintain an effective marketing strategy over the constantly changing digital landscape. Let’s get started, shall we? Digital Marketing… Read More »

Phoebe Pinheiro
Phoebe Pinheiro

Brand Strategy Supervisor

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Phoebe Pinheiro

Phoebe Pinheiro

Brand Strategy Supervisor

Phoebe Pinheiro's Posts //

Insights // April 24, 2014
Phoebe Pinheiro

Brands as Storytellers: Make Your Customer the Hero

The art of storytelling has always been a powerful technique for bringing people together and keeping them engaged. A great story can give any brand, even a so-called “boring” one, a powerful voice in the market. After all, the difference between a boring product and an exciting one is its story. When you create content… Read More »

Ron Cierniakoski
Ron Cierniakoski

Senior Web Analytics Specialist

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Ron Cierniakoski

Ron Cierniakoski

Senior Web Analytics Specialist

Ron Cierniakoski's Posts //

Insights // May 20, 2014
Ron Cierniakoski

In Defense of Webmaster Tools

  After previous criticisms, Google’s January updates substantially increased the accuracy of information provided in Webmaster Tools. With its corresponding rise in popularity due to Analytics keyword data being replaced by “(not provided),” how do we assess the validity of Webmaster Tools data? Is it a valuable resource to track keyword metrics for organic search… Read More »

Rich Ezzo
Rich Ezzo

SVP of Sales & Marketing

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Rich Ezzo

Rich Ezzo

SVP of Sales & Marketing


800.655.2724

Bio //

Prior to joining Terakeet, Rich served a dual role steering the expansion of Catalyst, a WPP/GroupM company, through the management of an industry leading sales team, and by directing all of Catalyst’s robust marketing and communications efforts. Rich’s extended responsibilities included acquiring agency and vendor partnerships for Catalyst. As a seasoned sales and marketing expert, Rich guided Catalyst to a dramatic 1000% increase in revenues and a ten-fold increase in staff during his 8 year tenure with the company. This growth has allowed Catalyst to become a premier Search and Social agency servicing the Fortune 1000 with innovation and superior results.

Rich also sat on the Digital Advisory Board for WPP, the world’s largest communications services group, employing 170,000 people. The Digital Advisory Board is compiled of the top digital thinkers within the WPP Group whose purpose is to analyze the current digital media climate, predict its future path, and express ideas for change across the digital industry.

Prior to Catalyst, Rich served in Senior Sales and Marketing roles for Thomson Corporation’s Financial and Legal divisions reaching Presidents Club status. He also is an Associate Producer on the film Whiskey School, starring Academy awarding winner Olympia Dukakis.

Ryan Garver
Ryan Garver

SVP of Engineering

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Ryan Garver

Ryan Garver

SVP of Engineering

Bio //

As the lead architect for Terakeet’s custom technology projects, Ryan enables Terakeet’s entrepreneurial clients to incorporate the latest emerging technologies into their business ideas.

The creativity of these ideas has led Ryan to deliver solutions that cover a broad range of technologies including: speech recognition, retail RFID, behavioral content tailoring, machine learning, modern encryption, and even airport radar diagnostics.  He enjoys designing systems for all company sizes and project scales.  The development teams he has led have varied from a small group of programmers following an agile process to a multi-company consortium of industry-leading tech firms.  The deployments of these projects are just as diverse: from embedded systems to touch screen kiosks to smart phone apps to multi-server web architectures.

In addition to designing and developing these technology systems, Ryan serves to help Terakeet’s clients in other capacities:  he has advised clients on how to plan for future movements in technology, participated in their sales process by meeting with customers, advised on hiring strategies for technical staff, and made media and PR appearances on their behalf.

Born in Rochester, New York, Ryan graduated from Cornell University in 2004 and holds a B.S. in computer science.  His hobbies include skiing, videogame development, and travel: he has visited 14 countries and more than 30 states.

RJ Licata
RJ Licata

Inbound Marketing Coordinator

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RJ Licata

RJ Licata

Inbound Marketing Coordinator


315.362.2736

RJ Licata's Posts //

Inside Terakeet // October 30, 2014
RJ Licata

For Employees and Clients Alike, Terakeet Represents Opportunity

Opportunity. I’ve been working at Terakeet for just over four months, and one notable quality (of many) that I’ve noticed about this company is opportunity. As a workforce veteran it offers the opportunity to come and define your career. It offers the opportunity, for a recent graduate, to come and launch a career. And for clients,… Read More »

Rachel Neeves
Rachel Neeves

Brand Strategist - ORM

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Rachel Neeves

Rachel Neeves

Brand Strategist - ORM

Rachel Neeves's Posts //

Insights // May 27, 2014
Rachel Neeves

Doing It Right: Lululemon – Sell Your Lifestyle

The fitness apparel industry is an arena in which it can be particularly difficult for newcomers to rise through the ranks and take hold of their own piece of market share. Lululemon, a Canadian-based yoga apparel company, is an example of a brand that has proven themselves as marketers not only in their niche, but… Read More »

Ralph Torrillo
Ralph Torrillo

COO

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Ralph Torrillo

Bio //

In my current role, my responsibilities include direction and oversight of Terakeet’s organizational growth and service delivery models.

Since joining Terakeet in 2005, I’ve enjoyed collaborating with the many talented individuals here to find solutions to the challenges we’ve faced as a growing company in an evolving industry.

Prior to joining Terakeet, I was a Specialty Leasing Representative with The Pyramid Companies, where I focused on developing relationships with specialty retail tenants across the company’s portfolio of properties.

Born and raised in Syracuse, New York, I’m a 2002 graduate of Fairleigh Dickinson University in Madison, New Jersey, with a Bachelor of Science in Marketing.

Shannon Spencer
Shannon Spencer

Senior Brand Strategist

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Shannon Spencer

Shannon Spencer

Senior Brand Strategist

Shannon Spencer's Posts //

Insights // November 8, 2013
Shannon Spencer

How to Get Back in the Saddle: An Insider’s Guide to Learning from Failure

A key part of success is knowing when you’ve fallen off the horse. As an avid equestrian, I’ve taken a spill or two and know how much it can hurt. Within my first few months as a Brand Strategist, our company experienced a Google update and I watched as my fellow co-workers scrambled to stay… Read More »

Shannon Welch
Shannon Welch

Director of Client Engagement

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Shannon Welch

Shannon Welch

Director of Client Engagement

Bio //

Shannon joined Terakeet in May of 2009 after completing her bachelor’s degree in communications and rhetorical studies at Syracuse University. Joining one of Terakeet’s larger accounts in an SEO campaign coordinator capacity, Shannon quickly demonstrated a strong desire to learn more about web traffic patterns and analytics. She immediately began providing a new level of data-driven analysis and reporting for Terakeet to better provide our clients transparency into their web traffic.

Understanding that web traffic alone is not a means to an end for our customers, Shannon helps to identify and segment keyword and conversion-specific traffic and track progress over time, providing detailed reporting and analysis of trends and patterns. Shannon collaborates directly with the search strategy and operations divisions to ensure that all Terakeet client teams are executing an SEO strategy that aligns with the traffic and conversion philosophy of our customers. As is the goal of all Terakeet web analytics efforts, Shannon and her team provide a unique level of actionable visibility into all client traffic.

Ever thoughtful of the dynamic nature of web analytics, Shannon has been a regular attendee at industry conferences, including the 2010 Advanced Semphonic Xchange in Monterey, California. Her specializations include advanced keyword and traffic analysis via Google Analytics, Omniture, and other software-specific analytics platforms. When not engrossed in web traffic patterns, Shannon is a voracious reader, retired figure skater, advanced yoga practitioner and green tea fanatic.

Shannon Welch's Posts //

Insights // August 30, 2013
Shannon Welch

Providing for the ‘(Not Provided)’

Creativity and thought-leadership are a few unwritten character traits that are valued at Terakeet. In an industry that’s ever-changing, these two qualities often find a front row seat when it comes to Google algorithm updates, strategy brainstorming sessions, and general analysis. It comes as no surprise that creativity and thought-leadership showed up to Google’s release… Read More »

Uncategorized // January 24, 2013
Shannon Welch

Please Don’t Stop the Music

Boogie Woogie Woogie While I was in college, I worked part-time for a local catering company during the holiday season. Usually on my winter break, I’d be called in Thursday, Friday and Saturday nights to serve or bartend for holiday parties hosted by local businesses. I would set up the 8-top round tables, sort the… Read More »

Zack Davis
Zack Davis

Brand Strategy Director

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Zack Davis

Zack Davis

Brand Strategy Director

Zack Davis's Posts //

Insights // December 30, 2013
Zack Davis

Offering Transparency, Building Trust, and Doing the Right Thing

It’s still surprising to me that SEO is somehow one of those untouched industries when it comes to offering transparency on work that is being done. It seems to me that at the end of the day, consulting is all about giving sound recommendations and staying ahead of the curve. Your clients want to know… Read More »

Insights // June 14, 2013
Zack Davis

Let’s Make Music, Not Noise

“A time to keep silence, and a time to speak;”- Ecclesiastes It’s no secret that if you want to be successful in business, you need to be creating content. Content for your website, content for your products and services, content for social media, and maybe even some content for your content. Some brands and individuals… Read More »