Director of Brand Strategy
Angela joined Terakeet in December of 2009 after a successful tenure as account executive in advertising sales with Sinclair Broadcast Group. Initially brought into the company’s SEO strategy team, Angela’s aptitude and vision in social media quickly highlighted a tremendous opportunity in the multi-faceted suite of web marketing services that Terakeet provides for it’s customers.
Angela was among the first in the industry to successfully employ social media campaigns on a scalable level within high profile and competitive industries. This allowed our clients to get ahead of the competition in nearly all social verticals. Working directly with our teams of Brand Strategists, Angela has helped define how social media, traditional marketing principles and the concept of community engagement can be merged with SEO fundamentals to design and execute immensely successful strategies that satisfy our client’s search objectives.
Angela holds a bachelor’s degree in Public Relations from the State University of New York at Oswego, and currently serves on the Medical Research Charities Board of Directors.
In her free time she enjoys strong coffee, hunting Craigslist for her next DIY project and Howard Stern.
VP of Operations
A Syracuse, NY native and SUNY Oswego graduate, Chris joined Terakeet as an intern in the Spring of 2007 and hasn’t looked back. Chris has worked his way up through the company, methodically honing his skill-set and eventually leading campaigns for some of Terakeet’s largest accounts. In so doing, Chris has become a testament to what Terakeet is all about – recruiting and retaining top local talent.
Chris has become an in-house expert and asset to the Terakeet team; his proficiencies include a cutting-edge understanding of on-page SEO, information architecture, and semantic web markup. Chris is currently responsible for ensuring that each of our SEO teams has the artillery necessary to drive client campaign strategies through to completion.
Chris is also actively involved in recruiting hard working, ambitious individuals interested in joining the Terakeet team. In his personal time, Chris enjoys traveling, participating in recreational sports, attending Syracuse Football & Basketball games, as well as live music events. Eventually, he’d like to make his way back to Spain where he studied abroad.
Technical SEO Analyst
With a background in information technology and philosophy from LeMoyne College and years of hands-on experience in search engine marketing, Erik is an integral part of the SEO and Web Strategy Team at Terakeet. He has taken on a diverse range of client campaigns and successfully tailored organic marketing strategies for each. Erik’s specializations include creative writing, off-page campaign strategy development, research on industry-specific trends and events, on-page optimization, and reputation management.
Above all, Erik has coupled comprehension of current and on-going client initiatives with emerging search-marketing principles. He’s been effective in engineering creative partnerships with some of the web’s most authoritative entities and has acquired a firm grasp of content relevance and how it relates to web authority. His commitment to sustainable personal value parallels a core company value, and his ability to lead by example while empowering other team members has earned him a level of respect among his peers.
Senior Brand Strategist - Advocacy
Director of Human Resources
Jennifer joined Terakeet in the spring of 2014. She is a graduate of LeMoyne College, here in Syracuse, New York. Prior to joining Terakeet , she was the Director of Human Resources with ProLiteracy, an international nonprofit. Along with her degree in business administration, industrial relations, and human resource management, she brings to Terakeet more than a decade of experience in talent and performance management, training and development, benefits administration, payroll, recruitment and retention, team building, and management/supervision.
As the Director of Human Resources, Jennifer is integral to nurturing and supporting a culture that embraces the organization’s vision and embodies its core values.
In her personal time, Jennifer enjoys time with her family and friends, good food and drink, campfires, reading on her e-reader, holding babies, visiting her family throughout the Midwest, and “diaper-floating” (ask her when you see her).
Director of Reputation Management
Joseph joined Terakeet in the fall of 2008. Beyond his technical and social savvy, his obsessive attention to detail and pursuit of perfection immediately impacted his ability to contribute to the team.
Embracing Terakeet’s entrepreneurial spirit, Joseph accelerated in developing and executing first-to-market campaign strategies for Terakeet’s original lineup of online reputation management (ORM) clients. The ongoing success of that endeavor ultimately led to the birth, and future growth, of the ORM division of Terakeet, where Joseph currently serves as Director. Joseph published the first iteration of ORM framework based on research, tested methods, and proven success – detailing the division’s complete product/service offering in addition to outlining the internal process for execution.
Joseph is passionate about the success of his client campaigns. He believes in the human element of ORM and strives to earn client’s trust through understanding, transparency and personalized, dedicated, rapid response – often leveraging a 24-hour work day to communicate in real time and ensure each moving part of an ORM design works in concert with one another to achieve a stated objective.
Joseph’s favorite part of Terakeet is working aside a team of like-minded young professionals. He takes pride in serving as a resource and trusted confidant for his peers and considers his teammates his family. He is typically among the first to volunteer for work related projects, regardless of what it entails. His passion at Terakeet mirrors his passion for his home city of Syracuse. He is a proud supporter of the local community and, in 2013, was nominated to join the Syracuse Convention & Visitors Bureau (SCVB) as a member of the Executive Committee.
Outside of work, Joseph plays on multiple recreational sports teams and jumps at the opportunity to organize group events. Joseph is enticed by a challenging DIY project and finds solace in songs that feature the piano or electric violin.
Joseph’s education is rooted in math and science. He is among those who love Excel and enjoy devising a formula or other fix to add a splash of color to the mundane task of data entry. Joseph received collegiate education from Rochester Institute of Technology (RIT) comprised of M.S. credits in Science Technology Society [STS] & Public Policy with a track in alternative energy research, a B.S. degree in Public Policy and minors in both Mechanical Engineering and Sociology. He is a graduate of Henninger High School, the largest public school in the Syracuse City School District.
Director of Strategy Implementation
CEO & Co-Founder
Before receiving his Bachelor’s degree from Cornell University, MacLaren (Mac) Cummings launched a software and consulting company called Mindshark Software and Consulting from his dorm room during his sophomore year in college. One of the company’s first projects was launching a financial search engine. Mac leveraged the growing demand for consulting during the “dot com” era not only to fund the growth of Mindshark, but to pay his Cornell tuition. During his tenure at Mindshark, Mac succeeded in signing software agreements with Forbes, Money Magazine, Seibert Financial and General Electric.
After graduating Cornell in 2001, Mac next co-founded Terakeet with Patrick Danial. Within three years, he successfully raised $450,000 from investors to provide initial funding for Terakeet. Seven years later, Terakeet repurchased the shares from those investors providing them with 100% liquidity.
In 2008, Mac took a leave of absence from Terakeet to become director of online finance and a senior advisor to Senator and Presidential Candidate, Hillary Clinton. It started as a three day stint, until news broke of Clinton’s own admission that she’d been forced to lend 5 million dollars of her own money to her campaign. Cummings saw this as a moment of opportunity, raising nearly 30 million dollars online during the month of February. Having solidified his role as an expert in online political fundraising, Mac would spend the next six months working within the campaign, raising a total of 75 million dollars online. He booked the largest day of online fundraising in the history of political primaries, raising a record 10 million dollars in a single 24 hour period.
Cummings’ work did not go unnoticed, and Terakeet was quickly hired by Obama for America once the primary ended. Terakeet continued its engagement with Obama in 2012, helping the president secure his second term, acting in the role of exclusive provider of search engine optimization to the campaign.
Mac was a member of the Manlius Pebble Hill School Alumni Board for several years and was the youngest ever named to the esteemed Cornell Entrepreneurship Board as well as the CenterState CEO board (formerly MDA). Cummings is an investor in The Water Initiative, a for profit entity, which will bring clean drinking water to nearly 1 million people in 2013. Cummings is a founding shareholder in US Beveragenet, a technology company which measures and reconciles the flow of draft beer from the keg to the tap and reconciles it with POS systems. The technology can be found in Fenway Park, Hooters, Buffalo Wild Wings, Quaker Steak and Lube, B.R. Guest, Aramark, and hundreds of locations across the US. Mac is also an investor in Provocateur, a cafe and nightclub known for being one of the first clubs in NYC to embrace electronic music.
Mac remains active in local and national politics. During the 2013 campaign season, he helped Terry McAuliffe win his election as Governor of Virginia. Mac continues to invest in early stage growth companies. He resides in Syracuse, NY.
CTO & Co-Founder
Patrick Danial wasted no time putting his technological skills and talent to work. At just 16 years of age, he built, owned and operated one of the first web hosting companies in New York State. As part of this work, he brokered high-volume, high-dollar advertising and traffic deals before structured banner campaigns and Internet marketing companies became mainstream.
As co-founder and lead developer of Mindshark Software and Consulting, Patrick developed custom software for a roster of multi-national clients. His involvement included building one of New York State’s largest ISPs from scratch, along with designing and developing the core messaging platform for one of the nation’s leading VoIP companies. He was also one of the architects and lead developers for the first and largest online commercial real estate website of its time.
Alongside Mac Cummings, Patrick co-founded Terakeet, where he managed and designed the creation of one of the first commercial, speech-recognition platforms and applications for use among companies such as Verizon and American Express. An initial member of the VoiceXML standard development forum, Danial has spoken at: Cornell University, Syracuse University and Syracuse Technology Garden about voice technologies. Through a broad and deep knowledge base of most Web, network and enterprise based technologies, Danial has provided web-service and web-usability consulting for hundreds of national and international companies seeking to improve their web presence. Along with his role as Chief Technology Officer, Patrick has been instrumental in the guiding vision of Terakeet. This work has included designing and managing the development of a real-time, draft beer management system used by leading, national chain restaurants and bars. As part of this project, Danial also wrote two US patents for the draft monitoring system. He has also acted as technical advisor to numerous political projects, both at the state and national levels. Danial’s work also includes technical consulting and expert opinion consulting for legal cases and other technically oriented litigation.
SVP of Sales & Marketing
Prior to joining Terakeet, Rich served a dual role steering the expansion of Catalyst, a WPP/GroupM company, through the management of an industry leading sales team, and by directing all of Catalyst’s robust marketing and communications efforts. Rich’s extended responsibilities included acquiring agency and vendor partnerships for Catalyst. As a seasoned sales and marketing expert, Rich guided Catalyst to a dramatic 1000% increase in revenues and a ten-fold increase in staff during his 8 year tenure with the company. This growth has allowed Catalyst to become a premier Search and Social agency servicing the Fortune 1000 with innovation and superior results.
Rich also sat on the Digital Advisory Board for WPP, the world’s largest communications services group, employing 170,000 people. The Digital Advisory Board is compiled of the top digital thinkers within the WPP Group whose purpose is to analyze the current digital media climate, predict its future path, and express ideas for change across the digital industry.
Prior to Catalyst, Rich served in Senior Sales and Marketing roles for Thomson Corporation’s Financial and Legal divisions reaching Presidents Club status. He also is an Associate Producer on the film Whiskey School, starring Academy awarding winner Olympia Dukakis.
SVP of Engineering
As the lead architect for Terakeet’s custom technology projects, Ryan incorporates the latest software advances into how Terakeet serves its clients. He designed and developed the first version of Chorus, Terakeet’s proprietary engagement engine. Chorus is a key component in how Terakeet’s strategists can be so successful in improving client brand visibility. Ryan’s team works diligently to grow Chorus constantly with new features and new technology integrations which provide new processes and ideas an environment in which to thrive.
Prior to his work on the Chorus platform, Ryan created a number of custom software solutions for Terakeet’s clients. These utilized a broad range of technologies including: speech recognition, retail RFID, behavioral content tailoring, machine learning, modern encryption, and even airport radar diagnostics. The development teams he has led have varied from a small group of programmers to a multi-company consortium of industry-leading tech firms. The deployments of these projects are just as diverse: from embedded systems to touch screen kiosks to smart phone apps to multi-server web architectures.
Born in Rochester, New York, Ryan graduated from Cornell University in 2004 and holds a B.S. in computer science. His hobbies include skiing, videogame development, and travel: he has visited 14 countries and more than 30 states.
Inbound Marketing Coordinator
In my current role, my responsibilities include direction and oversight of Terakeet’s organizational growth and service delivery models.
Since joining Terakeet in 2005, I’ve enjoyed collaborating with the many talented individuals here to find solutions to the challenges we’ve faced as a growing company in an evolving industry.
Prior to joining Terakeet, I was a Specialty Leasing Representative with The Pyramid Companies, where I focused on developing relationships with specialty retail tenants across the company’s portfolio of properties.
Born and raised in Syracuse, New York, I’m a 2002 graduate of Fairleigh Dickinson University in Madison, New Jersey, with a Bachelor of Science in Marketing.
Director of Client Engagement
Shannon joined Terakeet in May of 2009 after completing her bachelor’s degree in communications and rhetorical studies at Syracuse University. Joining one of Terakeet’s larger accounts in an SEO campaign coordinator capacity, Shannon quickly demonstrated a strong desire to learn more about web traffic patterns and analytics. She immediately began providing a new level of data-driven analysis and reporting for Terakeet to better provide our clients transparency into their web traffic.
Understanding that web traffic alone is not a means to an end for our customers, Shannon helps to identify and segment keyword and conversion-specific traffic and track progress over time, providing detailed reporting and analysis of trends and patterns. Shannon collaborates directly with the search strategy and operations divisions to ensure that all Terakeet client teams are executing an SEO strategy that aligns with the traffic and conversion philosophy of our customers. As is the goal of all Terakeet web analytics efforts, Shannon and her team provide a unique level of actionable visibility into all client traffic.
Ever thoughtful of the dynamic nature of web analytics, Shannon has been a regular attendee at industry conferences, including the 2010 Advanced Semphonic Xchange in Monterey, California. Her specializations include advanced keyword and traffic analysis via Google Analytics, Omniture, and other software-specific analytics platforms. When not engrossed in web traffic patterns, Shannon is a voracious reader, retired figure skater, advanced yoga practitioner and green tea fanatic.