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Bill Pinkel

Bill Pinkel

Account Director - ORM

Bill Pinkel's Posts //

Insights // October 20, 2014
Bill Pinkel

Google Confirms Penguin Update

UPDATE: Google’s Pierre Far has said this is a Penguin refresh, and it will be rolling out over the next few weeks. He also added that it would affect 1% of English search queries. After a wait of nearly 54 weeks, Google began rolling out its latest Penguin algorithm update over the weekend, a move… Read More »

Inside Terakeet // August 22, 2014
Bill Pinkel

Terakeet & Local Companies Complete the ALS Ice Bucket Challenge

Last Friday, Terakeet took to the lawn of the Milton J. Rubenstein Museum of Science and Technology in Syracuse’s Armory Square to participate in the Ice Bucket Challenge, in support of the ALS Association. Led by CEO Mac Cummings, who pledged to make a donation for each person that participated, more than 80 Terakeet employees… Read More »

Insights // May 21, 2014
Bill Pinkel

Google Rolls Out Two Algorithm Updates

  With the SEO community and webmasters everywhere buzzing about fluctuating rankings in recent days, Google’s Matt Cutt’s confirmed Tuesday evening that the search giant had begun rolling out Panda 4.0, a refresh of its algorithm designed to keep websites with low quality content out of the upper search results. Google is rolling out our… Read More »

Insights // February 26, 2014
Bill Pinkel

How a Government Agency Is Using the Internet to Destroy Reputations

One government agency is using “covert agents” to attack the online reputations of citizens and companies. The title of this article may seem like the work of another conspiracy theorist, but due in part to journalist Glenn Greenwald, one government agency has been exposed for using online tactics to disseminate false information about people and… Read More »

Insights // January 10, 2014
Bill Pinkel

Google Testing Social Profiles in the Knowledge Graph?

Google’s ever-expanding knowledge graph that appears on the right side of the search results has been sporadically including social profiles this morning that correspond to a given search query. Already having added Wikipedia blurbs, images, maps and other features for businesses and individuals, Google has been showing a “Profiles” section displaying icons and links to… Read More »

Insights // January 9, 2014
Bill Pinkel

Google Now Allows You to Email Anyone on Google+ Without Knowing Their Address

Over the years it has become clear that Google is doing whatever it can to integrate Google+ into the rest of its product offering. Google+ has become important for businesses, news articles (authorship), as well as through YouTube and Blogspot commenting. Now Google is allowing you to email Google+ users without even knowing their email… Read More »

Inside Terakeet // October 10, 2013
Bill Pinkel

16 Things That Would Happen if Google Shut Down

As the United States endures week two of the government shutdown, many Americans aren’t yet directly feeling the impact. But what if a major American conglomerate shut down? What if Google shutdown? 1. Google+ goes offline, nobody cares.               2. Jeeves rises from the ashes and rejoins Ask.com, now… Read More »

Insights // September 13, 2013
Bill Pinkel

Why Politicians Should Own Their Search Results

In a year without many major elections, the news media needs to find other interesting political stories to report on. A favorite has no doubt been the speculation and rumors regarding which politicians will take the leap and run for president in 2016. There are no shortage of examples of these politicians making comments about… Read More »