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Carley Parsons

Carley Parsons

Content Strategist

Carley Parsons's Posts //

Insights // July 1, 2014
Carley Parsons

The World Cup of SEO: Why Small Wins Matter

This afternoon at 4PM EST, the United States men’s national soccer team (USMNT) will face Belgium in the World Cup knockout round. But wait — didn’t they lose to Germany last Thursday? How are they advancing? Why is the U.S. celebrating a loss? As it turns out, the USMNT are moving on to the next round… Read More »

Insights // June 4, 2014
Carley Parsons

Community Engagement: How to Get Your Market to Say Yes (For Free)

  It’s popularly thought that the barter system is an archaic, dead practice, but it’s a prime example of a valuable exchange sans money. That, and the shrewd negotiations that occur around grade school lunch tables. Peanut butter and jelly for a pizza Lunchable, anyone? But in the adult, corporatized world, can it still be… Read More »

Insights // October 7, 2013
Carley Parsons

Times They are A-Changin’: What Does Your Business Want to Be When it Grows Up?

There’s no shortage of inspirational quotes, historical one-liners, and famous lyrics telling us how to feel about, react to, or approach the infamous concept of change. To give ourselves a working definition, good-ol’ Merriam-Webster claims that change means “to become different, to make (someone or something) different, or to become something else.” When starting or… Read More »