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Erik Braunitzer

Erik Braunitzer

Technical SEO Analyst

Bio //

With a background in information technology and philosophy from LeMoyne College and years of hands-on experience in search engine marketing, Erik is an integral part of the SEO and Web Strategy Team at Terakeet.  He has taken on a diverse range of client campaigns and successfully tailored organic marketing strategies for each. Erik’s specializations include creative writing, off-page campaign strategy development, research on industry-specific trends and events, on-page optimization, and reputation management.

Above all, Erik has coupled comprehension of current and on-going client initiatives with emerging search-marketing principles. He’s been effective in engineering creative partnerships with some of the web’s most authoritative entities and has acquired a firm grasp of content relevance and how it relates to web authority. His commitment to sustainable personal value parallels a core company value, and his ability to lead by example while empowering other team members has earned him a level of respect among his peers.

Erik Braunitzer's Posts //

Insights // January 16, 2014
Erik Braunitzer

The Qualifications for Gamification in SEO

  An effective (but relatively unknown) method of influencing consumer behavior is through a process known as gamification. I know, it sounds made up, but I promise you it’s a real thing. By definition, gamification is the process of applying game thinking and game mechanics to situations outside of actual games. In other words, taking… Read More »

Insights // October 3, 2013
Erik Braunitzer

Where Everybody Knows Your Name

So here it is, the moment you’ve all been waiting for: an article about Google local. Or Google + Local, or Google Places, or Google Places for Business—whatever those crazy kids over at Google are calling it these days. I’ll sort out any confusion there may be amongst these different devices momentarily, but in the… Read More »

Insights // September 11, 2013
Erik Braunitzer

The Language of Keyword Analysis: The Application of Concatenation in Search

The English language is the arrangement of a set of governing letters that when combined into well-formed words and sentences yield meaning. In the world of technology or computer programming, the same concept is applied, only keywords and phrases are more commonly referred to as strings. Google does a great job at identifying meaning amongst… Read More »

Insights // August 6, 2013
Erik Braunitzer

In Marketing, Every Week is Shark Week

Ever hear the phrase “chumming the waters?” Also commonly referred to as rubby dubby or burlying, chumming is the process of attracting fish or sharks by tossing fish remnants into the water. It’s a technique that’s been around since the invention of the boat, and was used to lure America’s most famous and fictional Great… Read More »

Insights // February 13, 2013
Erik Braunitzer

This Valentines Day, Earn Some Link Love

This Valentines Day, not only is it important to pamper your better halves, mothers, siblings and of course, clients, but also to spread a little timely love throughout the ocean of relationship and dating communities that, by and large, consider this holiday one of the biggest. Whether you’re in the health industry, real estate business… Read More »

Case Study // August 11, 2012
Erik Braunitzer

Gym Source Accelerates Into New Markets with Terakeet

Customer Profile For nearly 75 years, Gym Source has built more gyms for more people than any other fitness equipment company in the world. As America’s largest commercial provider of fitness equipment, Gym Source serves a wide range of clients- from Fortune 500 companies to the Federal Reserve, Equinox to the Armed Forces. With over… Read More »

Insights // February 21, 2012
Erik Braunitzer

SEO and Social Media: A Symbiotic Relationship

In the beginning, search results returned information that appeared almost schizophrenic to the layman user. It had trouble deciphering language; didn’t always think logically, and on many occasions, returned queries that failed to meet user intent. Like any technology, it had to evolve and react to forces around it to become better. Search companies like… Read More »