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Matthew Raven

Matthew Raven

VP of Brand Strategy

Bio //

Matt joined Terakeet as an intern in 2008 while earning his degree in Integrated Marketing at the Park School of Communications at Ithaca College. Following graduation, Matt continued with the team as a Brand Strategist working on some of the company’s largest accounts. He quickly established himself as an expert advocate of Terakeet’s unique value proposition and worked his way through the ranks, learning every facet of the business from the ground up.

Midway through his tenure, Matt took on a new leadership opportunity in the company’s evolving Digital Advocacy Solutions department, and eventually became the Director of Advocacy Strategies. In this position he spearheaded the practice’s strategy development and client engagement efforts while also becoming a valuable asset in acquiring new business.

Having gained impressive results for Terakeet’s Digital Advocacy clients, the leadership team identified an opportunity to influence a broader set of customer business objectives beyond search. Capitalizing on his success, Matt shifted to his current role as VP of Brand Strategy, allowing him to implement proven engagement strategies and drive tactical direction across all of Terakeet’s accounts.

Matt has worked with a number of international clients and played a pivotal engagement marketing role for each. Moving forward, Matt will continue to drive the company’s vision with his entrepreneurial spirit, well-developed leadership skills, and appetite for both Terakeet and client success.

A native of Syracuse, Matt enjoys sports, travel, and spending time with family and friends.

Matthew Raven’s Posts //

Insights // December 11, 2014
Matthew Raven

Brand Visibility & Other Ancillary Benefits in a Results-Driven World

Have You Heard? Word-of-Mouth Success Can be Achieved Online The landscape of organic search is constantly evolving–so much so that I can guarantee Google will have changed its algorithm by the time I’ve finished writing this post. As digital marketers, we know how frustrating that can be. Fortunately, there is one constant factor in this… Read More »

Case Study // January 2, 2014
Matthew Raven

Layers of Influence Set Digital Foundation for Education Leader

In early 2012, Terakeet began working with a global leader in the education vertical.  This well established brand had recently struggled to not only effectively connect with their end consumer, but also manage the negative digital perception of their brand—subsequently resulting in a sizeable loss in market share to their main competitor. Terakeet knew the… Read More »

Insights // July 17, 2013
Matthew Raven

Pull is the New Push: Newsflow in a Digital World

Technology is the common denominator in most dynamic aspects of our modern world. This iRenaissance, led by millions of tech-savvy generation y’ers, is changing the way we approach many facets of life––news consumption being no exception. Prior to the digital age, the media typically gathered the bulk of its news via tips and relied on… Read More »

Inside Terakeet // February 8, 2013
Matthew Raven

Friday Shout-out to the Alpha Wolf

One of our great traditions here at Terakeet is the shout-out portion of our weekly circle-up meeting. It’s a chance for team members to recognize their peers, and how their successes during the past week relate to one of our core values. This Friday, I thought I would give my own digital shout out to… Read More »