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Matthew Raven

Matthew Raven

Director of Advocacy Strategies

Matthew Raven's Posts //

Insights // December 11, 2014
Matthew Raven

Brand Visibility & Other Ancillary Benefits in a Results-Driven World

Have You Heard? Word-of-Mouth Success Can be Achieved Online The landscape of organic search is constantly evolving–so much so that I can guarantee Google will have changed its algorithm by the time I’ve finished writing this post. As digital marketers, we know how frustrating that can be. Fortunately, there is one constant factor in this… Read More »

Case Study // January 2, 2014
Matthew Raven

Layers of Influence Set Digital Foundation for Education Leader

In early 2012, Terakeet began working with a global leader in the education vertical.  This well established brand had recently struggled to not only effectively connect with their end consumer, but also manage the negative digital perception of their brand—subsequently resulting in a sizeable loss in market share to their main competitor. Terakeet knew the… Read More »

Insights // July 17, 2013
Matthew Raven

Pull is the New Push: Newsflow in a Digital World

Technology is the common denominator in most dynamic aspects of our modern world. This iRenaissance, led by millions of tech-savvy generation y’ers, is changing the way we approach many facets of life––news consumption being no exception. Prior to the digital age, the media typically gathered the bulk of its news via tips and relied on… Read More »

Inside Terakeet // February 8, 2013
Matthew Raven

Friday Shout-out to the Alpha Wolf

One of our great traditions here at Terakeet is the shout-out portion of our weekly circle-up meeting. It’s a chance for team members to recognize their peers, and how their successes during the past week relate to one of our core values. This Friday, I thought I would give my own digital shout out to… Read More »