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Rachel Neeves

Rachel Neeves

Brand Strategist - ORM

Rachel Neeves's Posts //

Insights // May 27, 2014
Rachel Neeves

Doing It Right: Lululemon – Sell Your Lifestyle

The fitness apparel industry is an arena in which it can be particularly difficult for newcomers to rise through the ranks and take hold of their own piece of market share. Lululemon, a Canadian-based yoga apparel company, is an example of a brand that has proven themselves as marketers not only in their niche, but… Read More »