Tess McLaughlin

Senior Advocacy Brand Strategist

Recent Posts

Victim-Focused Coalition Finds its Niche with Digital Advocacy

In 2012, a piece of legislation was introduced into the U.S. House of Representatives that threatened the welfare of an … more ›

Published on July 15, 2014

Time is Gold: Harnessing Your Coalition’s Advocates Online

Nonprofits, political campaigns, and advocacy groups have been utilizing the power of digital reach for decades.  From organizing educational resources … more ›

Published on May 13, 2014

Mo’ Money Mo’ Problems: The Ethical Implications Behind Buying Your Customers

As The Notorious B.I.G. taught us, mo’ money means mo’ problems. But as a recent college grad, I may have … more ›

Published on December 19, 2013

Google Never Forgets

Seemingly simple, honest and altruistic, Google’s unofficial motto “Don’t Be Evil” may not be telling the whole story. Doing no … more ›

Published on June 26, 2013




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Monica Ficarro

Brand Strategist - SEO