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Insights // December 18, 2014
Elizabeth McCall

Leveraging Seasonality to Your Advantage

What is Seasonality? In the world of search, understanding what keywords people are searching, as well as when they are searching for them, is crucial to developing a digital marketing strategy. We refer to the pattern of these fluctuations to search volume over time as “seasonality.” To identify these trends, it’s important to study and… Read More »

Insights // December 12, 2014
Patrick Lane

Digital Marketing News Recap: November 2014

Welcome to the November edition of the Terakeet Digital Marketing News Recap. This is our monthly roundup of the latest thoughts and trends from the world of online marketing. Each month we’ll deliver key news and insights to help you maintain an effective marketing strategy over the constantly evolving digital landscape. Digital Marketing Strategy CMOs… Read More »

Insights // December 11, 2014
Matthew Raven

Brand Visibility & Other Ancillary Benefits in a Results-Driven World

Have You Heard? Word-of-Mouth Success Can be Achieved Online The landscape of organic search is constantly evolving–so much so that I can guarantee Google will have changed its algorithm by the time I’ve finished writing this post. As digital marketers, we know how frustrating that can be. Fortunately, there is one constant factor in this… Read More »

Insights // November 4, 2014
Patrick Lane

Digital Marketing News Recap: October 2014

Month two of the Terakeet Digital Marketing News Recap has arrived! Once again we’ve created a  monthly roundup of some of the latest thoughts and trends from the world of online marketing. This recap will deliver key news and insights to help you maintain an effective marketing strategy over the constantly changing digital landscape. Digital… Read More »

Insights // October 31, 2014
Katie Budd

Life After Penguin 3.0

Google’s Penguin algorithm refresh began rolling out Friday, October 17, and is expected to fluctuate rankings over the next few weeks before finally settling. This algorithm was first introduced in April 2012 in an effort to penalize websites using spammy link building techniques. The current refresh reportedly affects roughly 1% of all English queries. If… Read More »

Insights // October 28, 2014
Carolyn Fogg

Rome Wasn’t Built in a Day: Why It Takes Time to Rank #1

When I was younger, I was convinced the above quote was just a nice way of saying, “be patient.” As I have progressed through life, I’ve realized that patience is truly a virtue. Combine patience with hard work, and the results can be amazing. This relates closely to ranking clients’ websites in top spots within the… Read More »

Featured Post // October 20, 2014
Bill Pinkel

Google Confirms Penguin Update

UPDATE: Google’s Pierre Far has said this is a Penguin refresh, and it will be rolling out over the next few weeks. He also added that it would affect 1% of English search queries. After a wait of nearly 54 weeks, Google began rolling out its latest Penguin algorithm update over the weekend, a move… Read More »

Featured Post // October 15, 2014
Patrick Lane

Digital Marketing News Recap: September 2014

Welcome to the inaugural Terakeet Digital Marketing News Recap, a monthly roundup of some of the latest thoughts and trends from the world of online marketing. This recap will deliver key news and insights to help you maintain an effective marketing strategy over the constantly changing digital landscape. Let’s get started, shall we? Digital Marketing… Read More »