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Insights // November 4, 2014
Patrick Lane

Digital Marketing News Recap: October 2014

Month two of the Terakeet Digital Marketing News Recap has arrived! Once again we’ve created a  monthly roundup of some of the latest thoughts and trends from the world of online marketing. This recap will deliver key news and insights to help you maintain an effective marketing strategy over the constantly changing digital landscape. Digital… Read More »

Insights // October 31, 2014
Katie Budd

Life After Penguin 3.0

Google’s Penguin algorithm refresh began rolling out Friday, October 17, and is expected to fluctuate rankings over the next few weeks before finally settling. This algorithm was first introduced in April 2012 in an effort to penalize websites using spammy link building techniques. The current refresh reportedly affects roughly 1% of all English queries. If… Read More »

Insights // October 28, 2014
Carolyn Fogg

Rome Wasn’t Built in a Day: Why It Takes Time to Rank #1

When I was younger, I was convinced the above quote was just a nice way of saying, “be patient.” As I have progressed through life, I’ve realized that patience is truly a virtue. Combine patience with hard work, and the results can be amazing. This relates closely to ranking clients’ websites in top spots within the… Read More »

Insights // October 20, 2014
Bill Pinkel

Google Confirms Penguin Update

UPDATE: Google’s Pierre Far has said this is a Penguin refresh, and it will be rolling out over the next few weeks. He also added that it would affect 1% of English search queries. After a wait of nearly 54 weeks, Google began rolling out its latest Penguin algorithm update over the weekend, a move… Read More »

Insights // October 15, 2014
Patrick Lane

Digital Marketing News Recap: September 2014

Welcome to the inaugural Terakeet Digital Marketing News Recap, a monthly roundup of some of the latest thoughts and trends from the world of online marketing. This recap will deliver key news and insights to help you maintain an effective marketing strategy over the constantly changing digital landscape. Let’s get started, shall we? Digital Marketing… Read More »

Insights // October 2, 2014
Emily Soule

Improving Click-Through Rates: Judge a Book By Its Cover

Analyzing your site’s click-through rate is the next best thing to being a fly on the wall when users browse the SERPs and select your site. While companies covet top rankings, your click-through rate (CTR) is paramount because it indicates how users perceive your site and its relation to your competitors. Click-through rate is a… Read More »

Insights // September 24, 2014
Hilary Ranucci

5 Ways to Utilize Pinterest for SEO

The impact of social media on SERPs continues to be hotly debated. While it is well-known that social channels play an integral role in building brand awareness and fostering communication between companies and their audiences, many have not fully embraced strategies across various mediums. Most companies will quickly set up Facebook and Twitter accounts, but… Read More »

Insights // September 10, 2014
Bryan Conte

HTTPS (TLS/SSL) Officially Recognized as a Ranking Signal

At the end of July we published a blog post that discussed the impact of SSL on SEO, and what the future landscape of internet security might look like. This is something Terakeet has been talking about internally for quite some time, as we have experience converting sites to HTTPS. Based on our experiences and… Read More »