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Insights

From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

Inside Terakeet

A glimpse into our offices, team and culture.

Recent Posts

Insights // May 15, 2015
Ron Cierniakoski

A Review of Google’s New Search Analytics Report in Webmaster Tools

Last week, I wrote a post briefly discussing some big changes made to the new Search Analytics report within Google Webmaster Tools (WMT). Now that I’ve had some time to sit down and check it out, I’m already appreciating many of the updates Google made. This post touches on some of the updates I like… Read More »

Terakeet Hiring Update: April 2015

As a company, one of our core values is entrepreneurship. No matter an individual’s role, we believe in empowering them with the ability to control how Terakeet evolves. It is a philosophy our company was founded upon. Ten years later, and our employees are still using their entrepreneurial spirits to reshape the company and demand… Read More »

Insights // May 7, 2015
Ron Cierniakoski

Google Adds Search Analytics Report to Webmaster Tools

In what amounts to an open beta, Google has finally released its Search Analytics report in Webmaster Tools (WMT). (If you aren’t using WMT to measure your site’s visibility, you should start!) The update went live yesterday morning (May 6th) and looks like an attempt to fix many of the frustrating aspects of the old… Read More »

Insights // May 6, 2015
Patrick Lane

Digital Marketing News Recap: April 2015

Over the past month we’ve been on the lookout for some of the best ideas and most impactful news stories in the realm of digital marketing. We’ve curated our picks into a recap of April that delivers key news and insights to help you maintain an effective marketing strategy and navigate the constantly evolving digital… Read More »

Inside Terakeet // April 29, 2015
Kyle Bome

Employee Spotlight: RJ Licata

The growth of a company is measured in a variety of ways, from the number of loyal customers earned to the amount of revenue gained. The most important measurement, however, has to do with a company’s employees. Not just how many are brought on board, but how much they’re able and encouraged to evolve. As… Read More »

Insights // April 22, 2015
Leah Paige

David vs. Goliath: How Small Brands Can Compete in the Digital Marketing Arena

It seems now more than ever the Internet has become littered with brands, products, visions, and marketing campaigns with similar focus. Target markets are becoming excessively saturated and overly competitive, which can make competing in a particular arena seem impossible. When you’re a smaller brand fighting for market share in a space that already has… Read More »

Inside Terakeet // April 21, 2015
Terakeet

The Terakeet Team’s Favorite Spring Activities

We’ve spent the last five months wondering whether winter would ever end. Sure, we have ways to make the season more enjoyable, but by the time April rolled around, we were all pretty much in agreement: “We’re ready for spring!” Well, spring has finally sprung in Syracuse (sort of), so we once again gathered up… Read More »

Inside Terakeet // April 13, 2015
Brenna Houghton

Terakeet Hiring Update – March 2015

Terakeet is a company fueled by innovators. Born out of a college dorm room, our headquarters has since become a Silicon Valley-worthy office environment in the heart of Syracuse thanks to the people behind its vision. One of our most unique assets, our proprietary software, was designed and developed by our CTO, our Senior VP… Read More »