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From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

Inside Terakeet

A glimpse into our offices, team and culture.

Recent Posts

Inside Terakeet // September 26, 2014
Nathaniel Zera

Employee Spotlight: Carolyn Fogg

“Do you mind if I get my ring? And my phone, in case my daughter chokes on a lollipop.” Carolyn asks right before we begin our chat, which leads to us finding out many odd and confusing similarities, from living and working on the Cape to mutual friends unbeknownst to each other. Terakeet isn’t Carolyn’s first… Read More »

Featured Post // September 24, 2014
Hilary Ranucci

5 Ways to Utilize Pinterest for SEO

The impact of social media on SERPs continues to be hotly debated. While it is well-known that social channels play an integral role in building brand awareness and fostering communication between companies and their audiences, many have not fully embraced strategies across various mediums. Most companies will quickly set up Facebook and Twitter accounts, but… Read More »

Featured Post // September 19, 2014
Chris Madden

Leadership Is a Verb

In an environment that offers continuous learning, as well as the occasional lunchtime game of Mario Kart, all employees at Terakeet are eligible to apply for a different course of learning and development outside the office. Two times per year, Ahern Murphy and Associates offers a leadership seminar that a few team members are able… Read More »

Insights // September 10, 2014
Bryan Conte

HTTPS (TLS/SSL) Officially Recognized as a Ranking Signal

At the end of July we published a blog post that discussed the impact of SSL on SEO, and what the future landscape of internet security might look like. This is something Terakeet has been talking about internally for quite some time, as we have experience converting sites to HTTPS. Based on our experiences and… Read More »

Insights // September 4, 2014
Terakeet

Authorship Dies. Don’t Jump!

Well, it was fun while it lasted, wasn’t it? While most search marketing industry professionals have spent the better part of the past three years preaching to clients and colleagues the critical importance and future value of proper authorship markup on your site’s content, Google went and pulled the rug out from underneath us, ending… Read More »

Insights // September 3, 2014
Brittney Lee

Penguin Is Coming – Are You Walking on Thin Ice?

In February 2011, Google announced that its newest algorithm update was going to be named Panda after engineer Navneet Panda. What prompted the search giant to name its other major algorithm Penguin? There has been speculation as to whether Google just likes cute animals, is sticking with a black and white color theme, or is… Read More »

Inside Terakeet // August 29, 2014
Philip Gross

Employee Spotlight: Evan Williams

“Our wedding is in 3 weeks,” I told him. “Neat! Where will you go on your honeymoon?” Evan asked. “A small town in the Adirondacks. Wilmington.” “Oh, wow. That’s where I grew up.” So my friendship with Evan Williams began. Over the next week he helped us create an Adirondack honeymoon plan: lakes tucked away… Read More »

Insights // August 28, 2014
Adam Marinelli

The Internet Nominates Marketers to Learn From the ALS Ice Bucket Challenge

“No matter what people tell you, words and ideas can change the world” -Robin Williams If your social media feeds weren’t jam-packed with #ALSIceBucketChallenge videos these past few weeks, you either live in a cave or have somehow managed to evade the internet campaign that’s sweeping the nation. Rooted in awareness and advocacy against amyotrophic lateral… Read More »