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From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

Inside Terakeet

A glimpse into our offices, team and culture.

Recent Posts

Inside Terakeet // February 13, 2015
Adam Marinelli

2014 Cause for the ‘Cuse Campaign Raises Over $20,000 in Supplies for Local Schools

This week, at our headquarters in downtown Syracuse, Terakeet employees boxed up and delivered over $20,000 worth of clothing and school supplies to students of 24 Syracuse city schools, the culmination of year two of our employee-led fundraiser, Cause For The ‘Cuse. In 2013, when Terakeet first announced the launch of the Cause as part… Read More »

Inside Terakeet // February 11, 2015
Brenna Houghton

Terakeet Hiring Update – January 2015

In the engagement marketing industry change happens fast and often. The same can also be said for recruiting—particularly at a company that has grown as consistently as ours. In this first edition of what will become a recurring piece, I’m going to share some of our recent hiring successes as well as our direction for… Read More »

Insights // February 4, 2015
Patrick Lane

Digital Marketing News Recap: January 2015

This is the first Terakeet Digital Marketing News Recap of 2015! Welcome to our monthly roundup of the latest thoughts and trends from the world of online marketing. Each month we’ll deliver key news and insights to help you maintain an effective marketing strategy over the constantly evolving digital landscape. Digital Marketing Strategy We’re now… Read More »

Insights // January 29, 2015
Curtis Weyant

Why You Must Optimize Your Website for Mobile in 2015

Given the explosive increase in smartphones over the last few years, offering a decent experience for customers and other users on mobile devices has become a necessity. However, the MarketLive Inc. Performance Index for Q4 2014 recently indicated that although mobile traffic and sales are up, there’s still a relatively high bounce rate for mobile… Read More »

Inside Terakeet // January 28, 2015
Julie Barriere

Employee Spotlight: Jessa Toth

As a child, Jessa Toth used a small, purple digital camera to take pictures of her three beloved cats. As she grew, so did her passion and talent for photography — so much so that her work was showcased at a local art show. Now, you can find Jessa as one of our talented Brand… Read More »

Featured Post // January 22, 2015
Carley Parsons

Top 5 Outreach Email Tips for Your 2015 Digital Marketing Strategy

While many businesses are planning on upping their social media and mobile budgets in 2015, email remains one of the most effective ways of connecting your company with its audience and potential customers. So, in a time when people are busier than ever, how do you begin to write an outreach email that will get… Read More »

Insights // January 13, 2015
Carley Parsons

Discovering That Million-Dollar Idea: Tips to Brainstorm Better

It’s a new year and new ideas are in high demand. Maybe the annual awareness campaign needs a refresh; your CEO wants an exceptional Valentine’s Day social engagement strategy; it’s on you to increase site traffic 80% by June. But where do you start? Enter the brainstorm session. Some argue that brainstorming is a useless,… Read More »

Insights // January 9, 2015
Corey Mallonee

Slaying the Content Dragon: Making Long-Form Content Part Of Your Marketing Strategy

How long should it be? If you’ve ever written anything for someone else–a school essay, an article, a blog post–chances are you’ve probably asked that question. Sometimes the answer’s straightforward: five to seven pages, 600 words, up to 140 characters. But if you’ve written very often, you’ve probably also been told: As long as it… Read More »