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From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

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A glimpse into our offices, team and culture.

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Insights // July 31, 2014
James Lavelle

SSL and the Future of Internet Security

What is SSL? All things being equal, data sent between servers is delivered in plain text. Attackers able to intercept data sent between a browser and a web server—or a mail client and a server—can see and use that information. SSL (Secure Sockets Layer) is an industry standard security protocol that attempts to address this… Read More »

Inside Terakeet // July 28, 2014
Anthony DeMario

Employee Spotlight: Chef Jess D’Eredita

Some go to the gym to relieve stress. For Terakeet team member Jess D’Eredita, it’s cooking that does the trick. “Ever since I was a little kid, my family has been telling me I’m going to end up doing something with food and calling me a ‘foodie,’” he says. When asked to describe himself as… Read More »

Insights // July 24, 2014
Bryan Conte

WordPress SkimLinks: Are They Hurting SEO?

Do SkimLinks hurt SEO? This is a question that’s been on the minds of a lot of SEOs. If you’re not familiar with it, SkimLinks is a third party add-on for any online publisher, from blogs to forums. If the publisher’s content mentions or links to a product, SkimLinks can be used to “instantly convert… Read More »

Terakeet Field Days

As my hands slipped from their grip on the slick, white rope, fingers stinging from pulling for dear life (team tug of war), I caught laughs, smiles, and sweaty pats on the back from the coworkers surrounding me. The first of its kind, Terakeet Field Days, a wild success. But let me rewind for you…… Read More »

Insights // July 17, 2014
Keith McComb

Beyond Backlinks: The Importance of User Experience

A proper search strategy has many facets. Mass link building no longer guarantees that your site will rank. Yes, backlinks are and will continue to be an important factor in Google’s algorithm, but if you are building backlinks to a subpar domain, what is the point? You wouldn’t build a 10 story house without a… Read More »

Insights // July 1, 2014
Carley Parsons

The World Cup of SEO: Why Small Wins Matter

This afternoon at 4PM EST, the United States men’s national soccer team (USMNT) will face Belgium in the World Cup knockout round. But wait — didn’t they lose to Germany last Thursday? How are they advancing? Why is the U.S. celebrating a loss? As it turns out, the USMNT are moving on to the next round… Read More »

Insights // June 25, 2014
Terakeet

How To Be a Digital Leader on LinkedIn

With over 300 million users, LinkedIn is the third largest social network and the only major business-oriented medium among them. As most professionals well know, it offers a uniquely convenient interface allowing users to share dynamic résumés, connect with others according to common demographics or vertical interests, and discuss and disseminate relevant business news and information.… Read More »

Insights // June 23, 2014
Brent Scott

4 Reasons SEO is Better than SEM: Brent David Scott vs. David T. Scott

Recently, I read an article by a man whose credentials are far more impressive than mine, on a publication far more respected than one I’m ever likely to write on. The author of this article has served as CMO and Head of Marketing for Fortune 500 companies and billion-dollar organizations, and founded a successful marketing… Read More »