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From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

Inside Terakeet

A glimpse into our offices, team and culture.

Recent Posts

Inside Terakeet // August 20, 2015
Brittney Lee

Terakeet Field Day 2015: Strengthening our Core Values Through Teamwork and Friendly Competition

What does filling a bucket with water have in common with developing innovative strategies for our clients? For Terakeeters, invention is the first thing that comes to mind. On a sunny Syracuse afternoon, invention was just one of the core values visible during the second annual Terakeet Field Day (TFD) at Onondaga Lake Park. The… Read More »

Insights // August 11, 2015
Tonya Nelson

Finding the Right Audience: How Brands Market to Different Personalities

Think about a brand you really love. What drew you to them? Did you find them on your own, or did someone you know recommend them? Why did you stick around? Consumers don’t just want more choices – they want more educated choices. Categories within a product line should be differentiated for individual personas. There… Read More »

Inside Terakeet // August 7, 2015
Brenna Houghton

Terakeet Hiring Update: July 2015

This month large employers and their HR departments will begin to ramp up for a fall filled with travel, hundreds and thousands of “one-minute” interviews, and their days spent on college campuses recruiting the next rise of college seniors. As a startup, we’ve had to take a step back and be more strategic in our… Read More »

Inside Terakeet // August 5, 2015

Introducing the #dogsofterakeet

In celebration of National Work Like a Dog Day, I’ve decided to put the spotlight on some of Terakeet’s canine friends. These dogs are as diverse as our clients and as energetic as our employees. From occasional visitors to office regulars, our pups come in all shapes, sizes, and breeds — Chihuahuas, St. Berdoodles, you… Read More »

Insights // August 4, 2015
Patrick Lane

Digital Marketing News Recap: July 2015

We’ve been curating our favorite ideas and impactful stories from the realm of digital marketing. Our July recap delivers key news and insights to help you maintain an effective marketing strategy and navigate the constantly evolving digital landscape. Digital Marketing News Understanding the context around online conversations is the first step to creating content that… Read More »

Inside Terakeet // July 24, 2015

Sun, Sailing & Celebrations: How Terakeet Beats the Summer Heat

Each season over the past year we’ve shared what we like best about fall, winter and spring in Central New York. Our last edition in this series focuses on the season that brings us the most promising weather — though it doesn’t last very long — summer. Summertime in Syracuse is fleeting, to be sure.… Read More »

Inside Terakeet // July 22, 2015
Ally Wyle

Employee Spotlight: Collin Kohberger

Collin strives for success on a daily basis. His appetite for knowledge and his desire to continue to grow at Terakeet has led him on a successful career path. In less than a year, Collin was promoted from Brand Strategist to Senior Brand Strategist, eventually continuing on to his current role, Brand Strategy Supervisor. I… Read More »

Insights // July 15, 2015
Allie Kotula

The Power of Influence: How to Increase Your Digital Presence

While influence is a noun, meaning “the capacity or power of persons or things to be a compelling force on the actions behavior, opinions, etc., of others,” it’s also a verb. In our industry, all brands have the power to leverage this action word. Here is an easy example to help showcase this phenomena: A… Read More »