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Insights

From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

Inside Terakeet

A glimpse into our offices, team and culture.

Recent Posts

Insights // March 17, 2015
Carolyn Jannetti

Be a Story Teller: Engage your Customer with Content Marketing

As marketing guru Seth Godin puts it, the TV-Industrial complex (mass-marketing) is long dead. What is valuable now is not shouting at people with your concepts and products. Companies must influence and engage customers by showing them something useful in a unique way. If what you are creating is thoughtful and unlike anything else out… Read More »

Inside Terakeet // March 10, 2015
Adam Marinelli

Terakeet’s Team Development Day Honors Past, Anticipates Future

“Either you decide to stay in the shallow end of the pool or you go out in the ocean.” -Christopher Reeve In Spring 2013, Terakeet was comprised of 35 employees. The 50-person mark was within the crosshairs of CEO and Co-Founder Mac Cummings and business partner Pat Danial, CTO and Co-Founder. On the brink of… Read More »

Inside Terakeet // March 6, 2015
Brenna Houghton

Terakeet Hiring Update – February 2015

As a recruiter, you often define a successful company by the percentage of employee retention they have year over year. Who wants to backfill the same position every four to six months? Not me! What’s so unique about Terakeet is the amount of growth and hiring we do while always maintaining our unique culture and… Read More »

Insights // March 5, 2015
Patrick Lane

Digital Marketing News Recap: February 2015

The February edition of the Terakeet Digital Marketing News Recap is here! We survived the coldest month on record here in Syracuse, NY and we’re ready to connect you with the latest thoughts and trends from the world of online marketing (we’re also ready for spring). Each month our recap delivers key news and insights… Read More »

The Real Story Behind the Name “Terakeet”

The question I get the most, far more than any other question, is “What does the name Terakeet mean?” We started the company 14 years ago, so that question isn’t easily answered in 30 seconds. My first post on “Inside Terakeet” is dedicated to this question. Terakeeters know that I like to tell stories. Here… Read More »

Insights // February 26, 2015
Juliana Moore

Anatomy of a Natural Mention: The Benefits of Earned Media in Digital Marketing

Think about politics: the more people singing your praises, the better candidate you’re perceived to be. The politician who spends big on TV commercials and other impersonal advertisements without taking the time to campaign in a grassroots fashion often loses to the one who takes the time to build genuine relationships with voters. Well, it’s… Read More »

Inside Terakeet // February 25, 2015
Alexandra Gilmore

Employee Spotlight: Jordan Tetro

This past year, fellow employee Jordan Tetro relocated to the apartment of her dreams. Her new place would not accommodate the furniture she used throughout her life, so she was faced with a challenge: buy all new furniture, or reinvent older, less expensive pieces to fit her new life. She chose to start anew, refinishing… Read More »

Inside Terakeet // February 20, 2015
Terakeet

Terakeet’s Guide to Surviving the Syracuse Winter

Back in October, we shared some of our favorite fall activities. With prime weather conditions for growing apples and making wine, Central New York is the perfect place to enjoy a crisp, colorful autumn. For those who aren’t native to Syracuse, however, the winter season can be a tougher sell. Still, as a group with… Read More »