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Insights

From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

Inside Terakeet

A glimpse into our offices, team and culture.

Recent Posts

Insights // August 26, 2014
Jeff Simonds

An Introduction to Competitive Analysis

“Whenever you are confronted with an opponent. Conquer him with love…and backlinks.” ― Mahatma Gandhi When we begin working with a new client, there are a number of things going on behind the scenes during the onboarding process. From reviewing intake forms to targeted research, we begin to develop a specialized search strategy for the… Read More »

Inside Terakeet // August 22, 2014
Bill Pinkel

Terakeet & Local Companies Complete the ALS Ice Bucket Challenge

Last Friday, Terakeet took to the lawn of the Milton J. Rubenstein Museum of Science and Technology in Syracuse’s Armory Square to participate in the Ice Bucket Challenge, in support of the ALS Association. Led by CEO Mac Cummings, who pledged to make a donation for each person that participated, more than 80 Terakeet employees… Read More »

Inside Terakeet // August 18, 2014
Terakeet

Terakeet Announces Rich Ezzo to Join Executive Leadership Team

Syracuse Native To Lead Digital Strategy Firm’s Sales And Marketing Initiatives As Company Continues Its Global Expansion SYRACUSE, N.Y. – Global digital brand strategy firm Terakeet announced today that Rich Ezzo, formerly the Director of Sales and Marketing at Catalyst in Boston, will join its leadership staff as the Executive Vice President of Sales and… Read More »

Inside Terakeet // August 6, 2014
Caterina Romano

Terakeet Benefits: The Organic Perks of Working Here

For most of my career I have worked in a corporate setting. As an Account Executive in the past, I was one of at least 300 other representatives scattered across the US. I wasn’t completely enamored with any one position, and I kept thinking that if I took a different job with a different giant… Read More »

Insights // July 31, 2014
James Lavelle

SSL and the Future of Internet Security

What is SSL? All things being equal, data sent between servers is delivered in plain text. Attackers able to intercept data sent between a browser and a web server—or a mail client and a server—can see and use that information. SSL (Secure Sockets Layer) is an industry standard security protocol that attempts to address this… Read More »

Inside Terakeet // July 28, 2014
Anthony DeMario

Employee Spotlight: Chef Jess D’Eredita

Some go to the gym to relieve stress. For Terakeet team member Jess D’Eredita, it’s cooking that does the trick. “Ever since I was a little kid, my family has been telling me I’m going to end up doing something with food and calling me a ‘foodie,’” he says. When asked to describe himself as… Read More »

Insights // July 24, 2014
Bryan Conte

WordPress SkimLinks: Are They Hurting SEO?

Do SkimLinks hurt SEO? This is a question that’s been on the minds of a lot of SEOs. If you’re not familiar with it, SkimLinks is a third party add-on for any online publisher, from blogs to forums. If the publisher’s content mentions or links to a product, SkimLinks can be used to “instantly convert… Read More »

Terakeet Field Days

As my hands slipped from their grip on the slick, white rope, fingers stinging from pulling for dear life (team tug of war), I caught laughs, smiles, and sweaty pats on the back from the coworkers surrounding me. The first of its kind, Terakeet Field Days, a wild success. But let me rewind for you…… Read More »