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Insights

From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

Inside Terakeet

A glimpse into our offices, team and culture.

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Insights // April 8, 2015
Patrick Lane

Digital Marketing News Recap: March 2015

March has come and gone and with the changing of the month comes a new Terakeet News Recap. We’ve taken some time to curate the best ideas and news stories we found over the past month to give you a quick look at the latest thoughts and trends from the world of online marketing. Each… Read More »

Insights // April 2, 2015
Bryan Conte

Customers Define Your Brand, Not You: Creating Brand Evangelists

Take a moment to reflect on the last time you were happy when a pushy salesperson stopped to tell you what they wanted you to do, versus what they could actually do for you. Probably never, right? As a customer, why should you care about what a brand wants? You care about how the brand’s… Read More »

Insights // March 27, 2015
RJ Licata

How to Create Effective Content Using The SPEAR Technique

Content should be one of the driving forces behind a brand’s success online. That’s no secret. Although content has always been useful in communicating a message or sharing an idea, it has recently evolved into an extremely effective method for brands to build a lasting relationship with their customers. And many customers prefer it this… Read More »

Inside Terakeet // March 25, 2015
Mary Godnick

Employee Spotlight: Shane LaChance

If there was one word to describe Senior Brand Strategist Shane LaChance, it would be dynamic. His degree in marketing, and personal appreciation of learning new skills makes him the “swiss army knife” of strategists. In high school, Shane taught himself how to use graphic design tools and his skills have added a unique edge… Read More »

Inside Terakeet // March 20, 2015
Curtis Weyant

The Importance of Happiness at Work

Today is the International Day of Happiness, which means that today people all over the world are spreading thoughts about what happiness means to them, as well as ideas for how to achieve and maintain happiness. In thinking about happiness, I wanted to share some of my own thoughts about happiness and the workplace. What… Read More »

Insights // March 17, 2015
Carolyn Jannetti

Be a Story Teller: Engage your Customer with Content Marketing

As marketing guru Seth Godin puts it, the TV-Industrial complex (mass-marketing) is long dead. What is valuable now is not shouting at people with your concepts and products. Companies must influence and engage customers by showing them something useful in a unique way. If what you are creating is thoughtful and unlike anything else out… Read More »

Inside Terakeet // March 10, 2015
Adam Marinelli

Terakeet’s Team Development Day Honors Past, Anticipates Future

“Either you decide to stay in the shallow end of the pool or you go out in the ocean.” -Christopher Reeve In Spring 2013, Terakeet was comprised of 35 employees. The 50-person mark was within the crosshairs of CEO and Co-Founder Mac Cummings and business partner Pat Danial, CTO and Co-Founder. On the brink of… Read More »

Inside Terakeet // March 6, 2015
Brenna Houghton

Terakeet Hiring Update – February 2015

As a recruiter, you often define a successful company by the percentage of employee retention they have year over year. Who wants to backfill the same position every four to six months? Not me! What’s so unique about Terakeet is the amount of growth and hiring we do while always maintaining our unique culture and… Read More »