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From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

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A glimpse into our offices, team and culture.

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Insights // January 9, 2015
Corey Mallonee

Slaying the Content Dragon: Making Long-Form Content Part Of Your Marketing Strategy

How long should it be? If you’ve ever written anything for someone else–a school essay, an article, a blog post–chances are you’ve probably asked that question. Sometimes the answer’s straightforward: five to seven pages, 600 words, up to 140 characters. But if you’ve written very often, you’ve probably also been told: As long as it… Read More »

Insights // January 6, 2015
Patrick Lane

Digital Marketing News Recap: December 2014

Welcome to the last Terakeet Digital Marketing News Recap of 2014! This is our monthly roundup of the latest thoughts and trends from the world of online marketing. Each month we’ll deliver key news and insights to help you maintain an effective marketing strategy over the constantly evolving digital landscape. Digital Marketing Strategy As we… Read More »

Insights // December 29, 2014
Curtis Weyant

How Benjamin De Casseres Built Authority 100 Years Ago: A Case Study for Modern Marketers

One of my areas of academic interest is intellectual history – that is, the history of how ideas develop, change, and influence new ideas. As a grad student studying language and literature, I’m particularly interested in how the words we use and the texts we read facilitate conversations that last over generations. As it turns… Read More »

Insights // December 18, 2014
Elizabeth McCall

Leveraging Seasonality to Your Advantage

What is Seasonality? In the world of search, understanding what keywords people are searching, as well as when they are searching for them, is crucial to developing a digital marketing strategy. We refer to the pattern of these fluctuations to search volume over time as “seasonality.” To identify these trends, it’s important to study and… Read More »

Inside Terakeet // December 17, 2014
Bridget Stack

Employee Spotlight: Kevin Graham

Most weekday mornings, you can find Kevin Graham wearing a button-down shirt while sipping coffee out of a Batman mug. There are more similarities between the sharply-dressed Brand Strategist and Bruce Wayne than meets the eye. Kevin, too, has an alter ego. Kevin “The Man” Graham is a champion in both individual and tag team… Read More »

Insights // December 12, 2014
Patrick Lane

Digital Marketing News Recap: November 2014

Welcome to the November edition of the Terakeet Digital Marketing News Recap. This is our monthly roundup of the latest thoughts and trends from the world of online marketing. Each month we’ll deliver key news and insights to help you maintain an effective marketing strategy over the constantly evolving digital landscape. Digital Marketing Strategy CMOs… Read More »

Featured Post // December 11, 2014
Matthew Raven

Brand Visibility & Other Ancillary Benefits in a Results-Driven World

Have You Heard? Word-of-Mouth Success Can be Achieved Online The landscape of organic search is constantly evolving–so much so that I can guarantee Google will have changed its algorithm by the time I’ve finished writing this post. As digital marketers, we know how frustrating that can be. Fortunately, there is one constant factor in this… Read More »

Inside Terakeet // November 21, 2014
Terakeet

What is “Mr. Terakeet”?

And the winner is…. Terakeet will be hosting the first-ever Mr. Terakeet Pageant on Wednesday, December 3rd, 2014 at Small Plates in Armory Square at 6pm. The pageant will highlight a fundraiser to benefit students in the Syracuse City School District. All funds raised at the event will go to The Cause for the Cuse, a… Read More »