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From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

Inside Terakeet

A glimpse into our offices, team and culture.

Recent Posts

Insights // October 28, 2014
Carolyn Fogg

Rome Wasn’t Built in a Day: Why It Takes Time to Rank #1

When I was younger, I was convinced the above quote was just a nice way of saying, “be patient.” As I have progressed through life, I’ve realized that patience is truly a virtue. Combine patience with hard work, and the results can be amazing. This relates closely to ranking clients’ websites in top spots within the… Read More »

Inside Terakeet // October 23, 2014

What Terakeeters “Fall” For in CNY

Much is made about Central New York winters and the record-breaking snowfall we receive year after year, but often lost in the “excitement” of looming whiteouts is a beautiful fall season that offers fun things to do and breathtaking landscapes. We recently polled our team to find out what autumn traditions they enjoy most, and… Read More »

Featured Post // October 20, 2014
Bill Pinkel

Google Confirms Penguin Update

UPDATE: Google’s Pierre Far has said this is a Penguin refresh, and it will be rolling out over the next few weeks. He also added that it would affect 1% of English search queries. After a wait of nearly 54 weeks, Google began rolling out its latest Penguin algorithm update over the weekend, a move… Read More »

Inside Terakeet // October 20, 2014

Terakeet Launches Second Annual Cause for the ’Cuse Campaign

SYRACUSE, NY - Terakeet is excited to announce the start of the second annual Cause for the ’Cuse campaign, a school supply and clothing drive to benefit students in the Syracuse City School District, with an overall fundraising goal of $20,000. Cause for the ’Cuse is a part of Terakeet’s ongoing Community Engagement Initiative. In… Read More »

Insights // October 15, 2014
Patrick Lane

Digital Marketing News Recap: September 2014

Welcome to the inaugural Terakeet Digital Marketing News Recap, a monthly roundup of some of the latest thoughts and trends from the world of online marketing. This recap will deliver key news and insights to help you maintain an effective marketing strategy over the constantly changing digital landscape. Let’s get started, shall we? Digital Marketing… Read More »

Featured Post // October 2, 2014
Emily Soule

Improving Click-Through Rates: Judge a Book By Its Cover

Analyzing your site’s click-through rate is the next best thing to being a fly on the wall when users browse the SERPs and select your site. While companies covet top rankings, your click-through rate (CTR) is paramount because it indicates how users perceive your site and its relation to your competitors. Click-through rate is a… Read More »

Inside Terakeet // September 26, 2014
Nathaniel Zera

Employee Spotlight: Carolyn Fogg

“Do you mind if I get my ring? And my phone, in case my daughter chokes on a lollipop.” Carolyn asks right before we begin our chat, which leads to us finding out many odd and confusing similarities, from living and working on the Cape to mutual friends unbeknownst to each other. Terakeet isn’t Carolyn’s first… Read More »

Featured Post // September 24, 2014
Hilary Ranucci

5 Ways to Utilize Pinterest for SEO

The impact of social media on SERPs continues to be hotly debated. While it is well-known that social channels play an integral role in building brand awareness and fostering communication between companies and their audiences, many have not fully embraced strategies across various mediums. Most companies will quickly set up Facebook and Twitter accounts, but… Read More »