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Brand Strategist (Syracuse, NY)

Careers // December 1, 2015

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A Brand Strategist at Terakeet develops a working knowledge of on-page and off-page search engine optimization techniques and best practices, as well as a broader understanding of how organic optimization efforts and other marketing tactics come together to form a complete digital visibility strategy. A Brand Strategist assists in the development and delivery of a highly successful service offering. A Brand Strategist embodies the entrepreneurial spirit Terakeet was founded upon, and continuously works toward advancing their level of knowledge.

Responsibilities Include:

  • Collaborating with other members of the Terakeet team to develop and implement campaign strategies capable of achieving client-specific contract objectives.
  • Contributing strategy ideas and feedback during organizational and client-specific team meetings as needed.
  • Staying current on market related trends (particularly those directly related to a given client).
  • Providing feedback to Brand Strategy Supervisors as well as other Terakeet team members to aid in the continued refinement of internal processes used to document and deliver (successful) campaign strategies.
  • Facilitating the continued development of a work environment that stimulates personal growth and advancement across the organization.

Preferred Skills and Attributes Include:

  • Strong verbal, written and digital communication skills.
  • An understanding of the Google search platform and algorithm.
  • An understanding of on-page and off-page optimization techniques and best practices.
  • Ability to understand search-marketing industry related trends and emerging technologies.

Compensation & Benefits Include:

  • Salary commensurate with ability and experience
  • Health Insurance
  • Dental & Vision Insurance
  • 401k w/Company Matching
  • Parking Allowance
  • Company Sponsored Gym Membership
  • Company Discretionary Bonus Plan