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Google Testing Social Profiles in the Knowledge Graph?

Insights // January 10, 2014

Google’s ever-expanding knowledge graph that appears on the right side of the search results has been sporadically including social profiles this morning that correspond to a given search query.

Already having added Wikipedia blurbs, images, maps and other features for businesses and individuals, Google has been showing a “Profiles” section displaying icons and links to LinkedIn, Google+, Twitter, YouTube and Facebook.

The “Profiles” addition is only being seen by some Google users, and could be in the testing stages. Given the added exposure this could give social profiles, brands should be diligent in updating their accounts regularly and promoting the content they wish to highlight. It appears that Google is willing to display any of the big five networks, and therefore all should be considered crucial to any social media strategy.