From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.


HTTPS (TLS/SSL) Officially Recognized as a Ranking Signal

At the end of July we published a blog post that discussed the impact of SSL on SEO, and what … more ›

By Bryan Conte on September 10, 2014

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Authorship Dies. Don’t Jump!

Well, it was fun while it lasted, wasn’t it? While most search marketing industry professionals have spent the better part … more ›

By Daniel Hurley on September 4, 2014


Penguin Is Coming – Are You Walking on Thin Ice?

In February 2011, Google announced that its newest algorithm update was going to be named Panda after engineer Navneet Panda. … more ›

By Brittney Lee on September 3, 2014

The Internet Nominates Marketers to Learn From the ALS Ice Bucket Challenge

“No matter what people tell you, words and ideas can change the world” -Robin Williams If your social media feeds … more ›

By Adam Marinelli on August 28, 2014

An Introduction to Competitive Analysis

“Whenever you are confronted with an opponent. Conquer him with love…and backlinks.” ― Mahatma Gandhi When we begin working with … more ›

By Jeff Simonds on August 26, 2014

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SSL and the Future of Internet Security

What is SSL? All things being equal, data sent between servers is delivered in plain text. Attackers able to intercept … more ›

By James Lavelle on July 31, 2014