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Insights // September 3, 2015
Gino Geruntino

Think Like a Journalist: Understanding How to Pitch Influential Writers

Before working at Terakeet I worked as a general assignment reporter for two vastly different radio stations, one in the commercial realm and the other in public media. I’ve also spent time as a freelancer for newspapers, websites, TV stations and other media outlets. As a journalist, I was constantly on the lookout for good,… Read More »

Insights // August 25, 2015
Mia Barnello

#Hashtagology: The Science Behind Tactful and Effective Hashtag Usage

About Hashtags As social media platforms continuously grow, the number of opportunities for businesses to get involved and integrate into evolving trends increases. The hashtag, for one, has evolved into much more than a witty caption on your friend’s picture or a tweet about the latest current event. Businesses are utilizing the hashtag in new… Read More »

Insights // August 11, 2015
Tonya Nelson

Finding the Right Audience: How Brands Market to Different Personalities

Think about a brand you really love. What drew you to them? Did you find them on your own, or did someone you know recommend them? Why did you stick around? Consumers don’t just want more choices – they want more educated choices. Categories within a product line should be differentiated for individual personas. There… Read More »

Insights // August 4, 2015
Patrick Lane

Digital Marketing News Recap: July 2015

We’ve been curating our favorite ideas and impactful stories from the realm of digital marketing. Our July recap delivers key news and insights to help you maintain an effective marketing strategy and navigate the constantly evolving digital landscape. Digital Marketing News Understanding the context around online conversations is the first step to creating content that… Read More »

Insights // July 15, 2015
Allie Kotula

The Power of Influence: How to Increase Your Digital Presence

While influence is a noun, meaning “the capacity or power of persons or things to be a compelling force on the actions behavior, opinions, etc., of others,” it’s also a verb. In our industry, all brands have the power to leverage this action word. Here is an easy example to help showcase this phenomena: A… Read More »

Insights // July 8, 2015
Patrick Lane

Digital Marketing Recap: June 2015

Each month we bring you our favorite ideas and impactful articles from the digital marketing community. June’s recap delivers key news and insights to help you maintain an effective marketing strategy and navigate the constantly evolving digital landscape. Digital Marketing News Understanding and listening to target influencers is key to creating engaging content that your… Read More »

Insights // June 30, 2015
Katie Budd

So Your Industry is Boring: How to Create Compelling Content that Delivers Value to Your Audience

The rise of the Internet has had a great effect on the world’s marketplace, connecting people with services and goods faster and farther than ever before. This means that there is a greater need for companies who have experience connecting potential consumers with the brands that they’d be interested in. Not all brands are created… Read More »

Insights // June 19, 2015
Mary Godnick

5 Reasons to Switch to an Integrated Marketing Plan

Engagement marketing, PR, traditional marketing and social media often operate on separate islands. They may be managed by different departments with different goals, strategies and theories. However, as the internet becomes a primary source of news, entertainment, and commerce for many people, and the use of traditional media shrinks, the lines between each of these… Read More »