From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.


Google Confirms Penguin Update

After a wait of nearly 54 weeks, Google began rolling out its latest Penguin algorithm update over the weekend, a … more ›

By Bill Pinkel on October 20, 2014

Recently Published

Digital Marketing News Recap: September 2014

Welcome to the inaugural Terakeet Digital Marketing News Recap, a monthly roundup of some of the latest thoughts and trends … more ›

By Patrick Lane on October 15, 2014

Improving Click-Through Rates: Judge a Book By Its Cover

Analyzing your site’s click-through rate is the next best thing to being a fly on the wall when users browse … more ›

By Emily Soule on October 2, 2014

Pinterest F-SEO

5 Ways to Utilize Pinterest for SEO

The impact of social media on SERPs continues to be hotly debated. While it is well-known that social channels play … more ›

By Hilary Ranucci on September 24, 2014

HTTPS (TLS/SSL) Officially Recognized as a Ranking Signal

At the end of July we published a blog post that discussed the impact of SSL on SEO, and what … more ›

By Bryan Conte on September 10, 2014


Authorship Dies. Don’t Jump!

Well, it was fun while it lasted, wasn’t it? While most search marketing industry professionals have spent the better part … more ›

By Daniel Hurley on September 4, 2014