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Category Archives for “Insights”

Insights // May 21, 2015
Kevin Clay

Staying Ahead of the Curve: How to Leverage and Influence a Product Life Cycle

Do you have “that friend” who camps out in line overnight for the latest gadget? What about that one person who spends so much time reading reviews that they never make a purchase? Perhaps you even know someone who’s so out of touch that they still can’t let go of their trusty Sony Discman. Or… Read More »

Insights // May 19, 2015
Curtis Weyant

Understanding Online Behavior: 6 Motivators for Content Creators

Online publishing comes in all shapes and sizes, from pithy social media posts to thousands-of-words-long ebooks. There’s all sorts of data about how much people publish, how quickly they do so, and the rate at which the new content is being created and disseminated. But while there’s plenty of information about what people are creating… Read More »

Insights // May 15, 2015
Ron Cierniakoski

A Review of Google’s New Search Analytics Report in Webmaster Tools

Last week, I wrote a post briefly discussing some big changes made to the new Search Analytics report within Google Webmaster Tools (WMT). Now that I’ve had some time to sit down and check it out, I’m already appreciating many of the updates Google made. This post touches on some of the updates I like… Read More »

Insights // May 7, 2015
Ron Cierniakoski

Google Adds Search Analytics Report to Webmaster Tools

In what amounts to an open beta, Google has finally released its Search Analytics report in Webmaster Tools (WMT). (If you aren’t using WMT to measure your site’s visibility, you should start!) The update went live yesterday morning (May 6th) and looks like an attempt to fix many of the frustrating aspects of the old… Read More »

Insights // May 6, 2015
Patrick Lane

Digital Marketing News Recap: April 2015

Over the past month we’ve been on the lookout for some of the best ideas and most impactful news stories in the realm of digital marketing. We’ve curated our picks into a recap of April that delivers key news and insights to help you maintain an effective marketing strategy and navigate the constantly evolving digital… Read More »

Insights // April 22, 2015
Leah Paige

David vs. Goliath: How Small Brands Can Compete in the Digital Marketing Arena

It seems now more than ever the Internet has become littered with brands, products, visions, and marketing campaigns with similar focus. Target markets are becoming excessively saturated and overly competitive, which can make competing in a particular arena seem impossible. When you’re a smaller brand fighting for market share in a space that already has… Read More »

Insights // April 8, 2015
Patrick Lane

Digital Marketing News Recap: March 2015

March has come and gone and with the changing of the month comes a new Terakeet News Recap. We’ve taken some time to curate the best ideas and news stories we found over the past month to give you a quick look at the latest thoughts and trends from the world of online marketing. Each… Read More »

Insights // April 2, 2015
Bryan Conte

Customers Define Your Brand, Not You: Creating Brand Evangelists

Take a moment to reflect on the last time you were happy when a pushy salesperson stopped to tell you what they wanted you to do, versus what they could actually do for you. Probably never, right? As a customer, why should you care about what a brand wants? You care about how the brand’s… Read More »