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Insights // July 15, 2015
Allie Kotula

The Power of Influence: How to Increase Your Digital Presence

While influence is a noun, meaning “the capacity or power of persons or things to be a compelling force on the actions behavior, opinions, etc., of others,” it’s also a verb. In our industry, all brands have the power to leverage this action word. Here is an easy example to help showcase this phenomena: A… Read More »

Insights // July 8, 2015
Patrick Lane

Digital Marketing Recap: June 2015

Each month we bring you our favorite ideas and impactful articles from the digital marketing community. June’s recap delivers key news and insights to help you maintain an effective marketing strategy and navigate the constantly evolving digital landscape. Digital Marketing News Understanding and listening to target influencers is key to creating engaging content that your… Read More »

Insights // June 30, 2015
Katie Budd

So Your Industry is Boring: How to Create Compelling Content that Delivers Value to Your Audience

The rise of the Internet has had a great effect on the world’s marketplace, connecting people with services and goods faster and farther than ever before. This means that there is a greater need for companies who have experience connecting potential consumers with the brands that they’d be interested in. Not all brands are created… Read More »

Insights // June 19, 2015
Mary Godnick

5 Reasons to Switch to an Integrated Marketing Plan

Engagement marketing, PR, traditional marketing and social media often operate on separate islands. They may be managed by different departments with different goals, strategies and theories. However, as the internet becomes a primary source of news, entertainment, and commerce for many people, and the use of traditional media shrinks, the lines between each of these… Read More »

Insights // June 3, 2015
Patrick Lane

Digital Marketing Recap: May 2015

As always, we’ve been curating our favorite ideas and impactful articles from the digital marketing community. This recap of May delivers key news and insights to help you maintain an effective marketing strategy and navigate the constantly evolving digital landscape. Digital Marketing News Learning that more is not always better is an important lesson. This… Read More »

Insights // May 21, 2015
Kevin Clay

Staying Ahead of the Curve: How to Leverage and Influence a Product Life Cycle

Do you have “that friend” who camps out in line overnight for the latest gadget? What about that one person who spends so much time reading reviews that they never make a purchase? Perhaps you even know someone who’s so out of touch that they still can’t let go of their trusty Sony Discman. Or… Read More »

Insights // May 19, 2015
Curtis Weyant

Understanding Online Behavior: 6 Motivators for Content Creators

Online publishing comes in all shapes and sizes, from pithy social media posts to thousands-of-words-long ebooks. There’s all sorts of data about how much people publish, how quickly they do so, and the rate at which the new content is being created and disseminated. But while there’s plenty of information about what people are creating… Read More »

Insights // May 15, 2015
Ron Cierniakoski

A Review of Google’s New Search Analytics Report in Webmaster Tools

Last week, I wrote a post briefly discussing some big changes made to the new Search Analytics report within Google Webmaster Tools (WMT). Now that I’ve had some time to sit down and check it out, I’m already appreciating many of the updates Google made. This post touches on some of the updates I like… Read More »