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Category Archives for “Insights”

Insights // June 30, 2015
Katie Budd

So Your Industry is Boring: How to Create Compelling Content that Delivers Value to Your Audience

The rise of the Internet has had a great effect on the world’s marketplace, connecting people with services and goods faster and farther than ever before. This means that there is a greater need for companies who have experience connecting potential consumers with the brands that they’d be interested in. Not all brands are created… Read More »

Insights // June 19, 2015
Mary Godnick

5 Reasons to Switch to an Integrated Marketing Plan

Engagement marketing, PR, traditional marketing and social media often operate on separate islands. They may be managed by different departments with different goals, strategies and theories. However, as the internet becomes a primary source of news, entertainment, and commerce for many people, and the use of traditional media shrinks, the lines between each of these… Read More »

Insights // June 3, 2015
Patrick Lane

Digital Marketing Recap: May 2015

As always, we’ve been curating our favorite ideas and impactful articles from the digital marketing community. This recap of May delivers key news and insights to help you maintain an effective marketing strategy and navigate the constantly evolving digital landscape. Digital Marketing News Learning that more is not always better is an important lesson. This… Read More »

Insights // May 21, 2015
Kevin Clay

Staying Ahead of the Curve: How to Leverage and Influence a Product Life Cycle

Do you have “that friend” who camps out in line overnight for the latest gadget? What about that one person who spends so much time reading reviews that they never make a purchase? Perhaps you even know someone who’s so out of touch that they still can’t let go of their trusty Sony Discman. Or… Read More »

Insights // May 19, 2015
Curtis Weyant

Understanding Online Behavior: 6 Motivators for Content Creators

Online publishing comes in all shapes and sizes, from pithy social media posts to thousands-of-words-long ebooks. There’s all sorts of data about how much people publish, how quickly they do so, and the rate at which the new content is being created and disseminated. But while there’s plenty of information about what people are creating… Read More »

Insights // May 15, 2015
Ron Cierniakoski

A Review of Google’s New Search Analytics Report in Webmaster Tools

Last week, I wrote a post briefly discussing some big changes made to the new Search Analytics report within Google Webmaster Tools (WMT). Now that I’ve had some time to sit down and check it out, I’m already appreciating many of the updates Google made. This post touches on some of the updates I like… Read More »

Insights // May 7, 2015
Ron Cierniakoski

Google Adds Search Analytics Report to Webmaster Tools

In what amounts to an open beta, Google has finally released its Search Analytics report in Webmaster Tools (WMT). (If you aren’t using WMT to measure your site’s visibility, you should start!) The update went live yesterday morning (May 6th) and looks like an attempt to fix many of the frustrating aspects of the old… Read More »

Insights // May 6, 2015
Patrick Lane

Digital Marketing News Recap: April 2015

Over the past month we’ve been on the lookout for some of the best ideas and most impactful news stories in the realm of digital marketing. We’ve curated our picks into a recap of April that delivers key news and insights to help you maintain an effective marketing strategy and navigate the constantly evolving digital… Read More »