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Category Archives for “Insights”

Insights // April 22, 2015
Leah Paige

David vs. Goliath: How Small Brands Can Compete in the Digital Marketing Arena

It seems now more than ever the Internet has become littered with brands, products, visions, and marketing campaigns with similar focus. Target markets are becoming excessively saturated and overly competitive, which can make competing in a particular arena seem impossible. When you’re a smaller brand fighting for market share in a space that already has… Read More »

Insights // April 8, 2015
Patrick Lane

Digital Marketing News Recap: March 2015

March has come and gone and with the changing of the month comes a new Terakeet News Recap. We’ve taken some time to curate the best ideas and news stories we found over the past month to give you a quick look at the latest thoughts and trends from the world of online marketing. Each… Read More »

Insights // April 2, 2015
Bryan Conte

Customers Define Your Brand, Not You: Creating Brand Evangelists

Take a moment to reflect on the last time you were happy when a pushy salesperson stopped to tell you what they wanted you to do, versus what they could actually do for you. Probably never, right? As a customer, why should you care about what a brand wants? You care about how the brand’s… Read More »

Insights // March 27, 2015
RJ Licata

How to Create Effective Content Using The SPEAR Technique

Content should be one of the driving forces behind a brand’s success online. That’s no secret. Although content has always been useful in communicating a message or sharing an idea, it has recently evolved into an extremely effective method for brands to build a lasting relationship with their customers. And many customers prefer it this… Read More »

Insights // March 17, 2015
Carolyn Jannetti

Be a Story Teller: Engage your Customer with Content Marketing

As marketing guru Seth Godin puts it, the TV-Industrial complex (mass-marketing) is long dead. What is valuable now is not shouting at people with your concepts and products. Companies must influence and engage customers by showing them something useful in a unique way. If what you are creating is thoughtful and unlike anything else out… Read More »

Insights // March 5, 2015
Patrick Lane

Digital Marketing News Recap: February 2015

The February edition of the Terakeet Digital Marketing News Recap is here! We survived the coldest month on record here in Syracuse, NY and we’re ready to connect you with the latest thoughts and trends from the world of online marketing (we’re also ready for spring). Each month our recap delivers key news and insights… Read More »

Featured Post // February 26, 2015
Juliana Moore

Anatomy of a Natural Mention: The Benefits of Earned Media in Digital Marketing

Think about politics: the more people singing your praises, the better candidate you’re perceived to be. The politician who spends big on TV commercials and other impersonal advertisements without taking the time to campaign in a grassroots fashion often loses to the one who takes the time to build genuine relationships with voters. Well, it’s… Read More »

Featured Post // February 19, 2015
Jack Mannion

5 Easy Ways to Offer Value in Your Blogger Outreach Campaigns

You’ve crafted the million-dollar idea, and coined the catchy name for it. You’ve built a website, and have begun developing your social media profiles. So what’s next in the process? Branding, otherwise known as 2015’s biggest buzzword. For your company to be successful, you have to distinguish yourself from others within your industry; you do… Read More »