Syracuse Native To Lead Digital Strategy Firm’s Sales And Marketing Initiatives
As Company Continues Its Global Expansion
SYRACUSE, N.Y. – Global digital brand strategy firm Terakeet announced today that Rich Ezzo, formerly the Director of Sales and Marketing at Catalyst in Boston, will join its leadership staff as the Executive Vice President of Sales and Marketing. The move reflects Terakeet’s strong continued growth, which includes the hiring of 60 new staff members in 2014, and the firm’s expanding roster of major national and international clients.
“I grew up dreaming of being able to build a global business in Syracuse, N.Y., and Terakeet is beginning to realize that dream,” said MacLaren Cummings, Terakeet CEO & Co Founder. “Nothing makes me happier than bringing Rich Ezzo, former director of sales for a global powerhouse, home to Syracuse to help us build upon that dream and make it a reality.”
“I couldn’t be more excited to be joining the Terakeet team right now as it continues its impressive expansion,” Ezzo said. “Mac and [CTO & Co-Founder] Patrick [Danial] have positioned the company perfectly for the next round of explosive growth. The company’s blend of technology, people, clients and vision has propelled it to the top of its field, and I am excited to play a prominent role in building Terakeet for the future.”
At Catalyst, Ezzo steered the company’s expansion through management of its sales team and by directing Catalyst’s robust marketing and communications efforts. Ezzo was responsible for a 1000 percent increase in revenue and a ten-fold increase in staff. This growth built Catalyst into a premier search and social agency serving some of the country’s most successful companies. Ezzo served on the Digital Advisory Board for WPP, the parent company of Catalyst, where he analyzed the digital media climate with other top digital leaders at WPP.
Prior to his role at Catalyst, Ezzo served in senior sales and marketing roles for Thomson Corp.’s Financial and Legal divisions, reaching President’s Club status.
Terakeet is a global digital brand strategy firm that grows new earned media channels through brand reach and organic search engine optimization. Through its innovative marketing automation platform, Terakeet sparks dialogue with online community influencers relevant to a brand’s audience to satisfy search engine ranking signals and engage in meaningful community discussions that matter to their business. Terakeet’s customers include global IR 100 companies, organizations and political campaigns. Terakeet is based in the historic Armory Square district of Syracuse, N.Y.