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Monthly Archive for January 2013

Insights // January 30, 2013

Super Bowl Ads: Straight Talk From a Web Marketer

As a quick follow-up to my previous post, I thought this article comparing what a $4 million Super Bowl ad could buy in digital media, illustrates the digital/traditional marketing double-standard quite nicely. As Marshall points out, big brands are willing to drop the GDP of a small country on a 30-second spot but are still… Read More »

Insights // January 29, 2013

The Dog Days are Over…Right?

Before getting into web marketing, I started out in advertising sales at a local television station. I spent most days bombing around in my ’95 Eagle Vision, dropping in on local business owners uninvited and presenting them with the question, “Why aren’t you on television?” The Soaring Eagle. R.I.P. The most common response? “I can’t… Read More »

Inside Terakeet // January 25, 2013

“So what exactly do you DO?”

This question is quite possibly one of the most difficult questions to answer if you happen to work as an SEO.  The question becomes even more difficult to answer when the person asking is over the age of 50, and is your mom. Since starting at Terakeet, I get asked this question A LOT.  Many… Read More »

Case Study // January 9, 2013

Obama for America Finds New Opportunities with Terakeet

Perhaps no introduction is necessary for the 44th President of the United States’ globally recognized campaign, but in the interest of consistency we’ll provide you a few details. Operating out of its headquarters in Chicago, Obama for America is the primary fundraising, organizing, and messaging vehicle responsible for the President Barack Obama’s 2008 campaign and… Read More »

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