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Monthly Archive for December 2013

Insights // December 30, 2013
Zack Davis

Offering Transparency, Building Trust, and Doing the Right Thing

It’s still surprising to me that SEO is somehow one of those untouched industries when it comes to offering transparency on work that is being done. It seems to me that at the end of the day, consulting is all about giving sound recommendations and staying ahead of the curve. Your clients want to know… Read More »

Insights // December 19, 2013

Mo’ Money Mo’ Problems: The Ethical Implications Behind Buying Your Customers

As The Notorious B.I.G. taught us, mo’ money means mo’ problems. But as a recent college grad, I may have to disagree. Money can provide opportunity, flexibility, and even power. Yes, Mr. Smalls, money would actually fix most of my problems. And yet on a larger scale we see the problems associated with money everyday.… Read More »

Insights // December 12, 2013
Kevin Hassett

Before Pressing Play: What You Need to Know About YouTube Optimization

The consumption of information in society has invariably changed over the past decade and so to have the attention spans of the average person consuming that information. There is a multitude of ways people can consume information on the Internet, which include but are not limited to text, images, infographics, videos, advertisements, news, social, etc.… Read More »

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