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Monthly Archive for January 2014

Insights // January 30, 2014
Leah Paige

The Super Bowl of Social Media

  There’s no denying, social media has become an integral part of our generation. Chances are, your Instagram account is linked to your Twitter account, which posts tweets on your Facebook profile, which also links to your Vine account. We’ve all become so immersed in sharing and engaging our lives with one another; it would… Read More »

Insights // January 21, 2014

The Tragedy of the Guest Post

  You can’t say you didn’t see this coming, right? You must have been on Mars for the past two years if you didn’t see Matt Cutts’ most recent edict on guest posting coming down the pipe. There was a time, of course, when guest posting was an organic element of the web’s natural ecosystem.… Read More »

Insights // January 16, 2014

The Qualifications for Gamification in SEO

  An effective (but relatively unknown) method of influencing consumer behavior is through a process known as gamification. I know, it sounds made up, but I promise you it’s a real thing. By definition, gamification is the process of applying game thinking and game mechanics to situations outside of actual games. In other words, taking… Read More »

Insights // January 10, 2014
Bill Pinkel

Google Testing Social Profiles in the Knowledge Graph?

Google’s ever-expanding knowledge graph that appears on the right side of the search results has been sporadically including social profiles this morning that correspond to a given search query. Already having added Wikipedia blurbs, images, maps and other features for businesses and individuals, Google has been showing a “Profiles” section displaying icons and links to… Read More »

Insights // January 9, 2014
Bill Pinkel

Google Now Allows You to Email Anyone on Google+ Without Knowing Their Address

Over the years it has become clear that Google is doing whatever it can to integrate Google+ into the rest of its product offering. Google+ has become important for businesses, news articles (authorship), as well as through YouTube and Blogspot commenting. Now Google is allowing you to email Google+ users without even knowing their email… Read More »

Case Study // January 2, 2014
Matthew Raven

Layers of Influence Set Digital Foundation for Education Leader

In early 2012, Terakeet began working with a global leader in the education vertical.  This well established brand had recently struggled to not only effectively connect with their end consumer, but also manage the negative digital perception of their brand—subsequently resulting in a sizeable loss in market share to their main competitor. Terakeet knew the… Read More »

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