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Monthly Archive for June 2014

Insights // June 25, 2014

How To Be a Digital Leader on LinkedIn

With over 300 million users, LinkedIn is the third largest social network and the only major business-oriented medium among them. As most professionals well know, it offers a uniquely convenient interface allowing users to share dynamic résumés, connect with others according to common demographics or vertical interests, and discuss and disseminate relevant business news and information.… Read More »

Insights // June 23, 2014
Brent Scott

4 Reasons SEO is Better than SEM: Brent David Scott vs. David T. Scott

Recently, I read an article by a man whose credentials are far more impressive than mine, on a publication far more respected than one I’m ever likely to write on. The author of this article has served as CMO and Head of Marketing for Fortune 500 companies and billion-dollar organizations, and founded a successful marketing… Read More »

Insights // June 4, 2014
Carley Parsons

Community Engagement: How to Get Your Market to Say Yes (For Free)

  It’s popularly thought that the barter system is an archaic, dead practice, but it’s a prime example of a valuable exchange sans money. That, and the shrewd negotiations that occur around grade school lunch tables. Peanut butter and jelly for a pizza Lunchable, anyone? But in the adult, corporatized world, can it still be… Read More »

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