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We're experienced marketing professionals, but more than that we’re real people, connecting brands and businesses on a personal level with innovative solutions to identify, engage and mobilize their key audiences on the web.

Photo of Joseph Torrillo

Bio //

Joseph joined Terakeet in the fall of 2008. Beyond his technical and social savvy, his obsessive attention to detail and pursuit of perfection immediately impacted his ability to contribute to the team.

Embracing Terakeet’s entrepreneurial spirit, Joseph accelerated in developing and executing first-to-market campaign strategies for Terakeet’s original lineup of online reputation management (ORM) clients. The ongoing success of that endeavor ultimately led to the birth, and future growth, of the ORM division of Terakeet, where Joseph currently serves as Vice President.  Joseph published the first iteration of ORM framework based on research, tested methods, and proven success – detailing the division’s complete product/service offering in addition to outlining the internal process for execution.

Joseph is passionate about the success of his client campaigns. He believes in the human element of ORM and strives to earn client’s trust through understanding, transparency and personalized, dedicated, rapid response – often leveraging a 24-hour work day to communicate in real time and ensure each moving part of an ORM design works in concert with one another to achieve a stated objective.

Joseph’s favorite part of Terakeet is working aside a team of like-minded young professionals. He takes pride in serving as a resource and trusted confidant for his peers and considers his teammates his family. He is typically among the first to volunteer for work related projects, regardless of what it entails.  His passion at Terakeet mirrors his passion for his home city of Syracuse. He proudly supports and is very active in the local community. In 2013, Joseph was nominated to join the Syracuse Convention & Visitors Bureau (SCVB) as a member of the Executive Committee.

Outside of work, Joseph plays on multiple recreational sports teams and jumps at the opportunity to organize group events. Joseph is enticed by a challenging DIY project and finds solace in songs that feature the piano or electric violin.

Joseph’s education is rooted in math and science. He is among those who love Excel and enjoy devising a formula or other fix to add a splash of color to the mundane task of data entry.  Joseph received collegiate education from Rochester Institute of Technology (RIT) comprised of M.S. credits in Science Technology Society [STS] & Public Policy with a track in alternative energy research, a B.S. degree in Public Policy and minors in both Mechanical Engineering and Sociology. He is a graduate of Henninger High School, the largest public school in the Syracuse City School District.

Joseph Torrillo’s Posts //

Insights // October 30, 2015
Joseph Torrillo

Why Your Brand Should Pay Closer Attention to The World Series Power Outage

The power outage that occurred during Game 1 of the MLB World Series between the Mets and Royals has been well documented over the last 36 hours.  While most of the reports discuss why the Fox Sports broadcast was interrupted, they fail to discuss its impact beyond the fact that television viewers missed an at-bat,… Read More »

Case Study // February 14, 2014
Joseph Torrillo

Digital Footprint Reveals Top Executive’s True Colors

This is a case study of a reputation management campaign that provided justice for one executive that was wrongfully attacked by the media.  It is a prime example of how the power of the Internet can be recklessly abused, and it provides an excellent defense for the practice of online reputation management (ORM) – restoring… Read More »

Insights // March 29, 2013
Joseph Torrillo

A Truly Mad March

Terakeet is Hiring   We’re currently in the process of hiring another round of new employees. The process can be crazy at times, a little chaotic, somewhat mad. I recently had a conversation with a broadcast journalism student about potential opportunities at Terakeet. She aspired to be on TV someday. It made me think about… Read More »

Uncategorized // January 24, 2013
Joseph Torrillo

“That Google Thing”

Like most people, I get asked repeatedly, “What do you do?” by cousins, aunts and uncles.  For me, it’s usually the question that gets asked right after, “Now, Joseph, you’re living in Rochester right?  Are you done with school?”  At that point I respond the same way I always do, “No, I’ve been living in… Read More »