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Liesel Rickert’s Posts //

Insights // March 13, 2017
Liesel Rickert

Here for the Right Reasons: Creating an Authentic Brand in the Manufactured World of The Bachelor

Since The Bachelor first aired on ABC 16 years ago, there have been countless jokes, multiple spoofs, and surprisingly, a few successful relationships. Yet the biggest success stories are not the marriages, but rather the contestants who have used the show as a platform to create a brand as an influencer. Millions of fans follow… Read More »