Buying attention is no longer enough—you have to earn it. We know what online communities respond to, and we know how to create campaigns and messaging that will connect and inspire the key voices within them.
Impactful awareness, loyal brand advocates, consumer trust, positive brand sentiment, search engine rankings—whatever your needs, we adapt our approach to drive results that matter to you.
Traditional influencer marketing is reaching the point of diminishing returns. A small group of mega-influencers command hundreds of thousands of dollars per post—but how much does one post from a celebrity or an Instagram star really move the needle?
67% of consumers feel deceived when they realize a piece of content was sponsored by a brand.*
54% of consumers don’t trust sponsored content.**Nielsen
These influencers command dedicated, engaged followings made up of people who trust their opinions and their judgment. Finding these influencers and reaching them at scale has always been the problem—a problem we’ve solved with Chorus, our in-house influencer marketing technology.
Consumers are smart, and getting smarter every day with access to more information than ever before. With the customer journey fragmenting across devices and media, it’s more important than ever to reach consumers organically through channels they trust—and nearly three quarters of consumers trust the influencers they follow to make recommendations.
92% of consumers trust word-of-mouth, recommendations from friends and family, and other earned media ahead of advertising.*
85% of consumers seek out content by trusted experts when considering a purchase.**Nielsen
Our unique approach to influencer marketing generates natural content about your brand, which creates new, trusted touchpoints for your potential customers along the path to purchase.