A Day in the Life of an Account Manager: On the Road

Terakeet Back to Inside Terakeet

Account Managers at Terakeet are dedicated to delivering the best possible impact for our clients. Every Account Manager has broad expertise in digital marketing, branding, influencer marketing, search engine optimization, campaign analytics, and creative strategy.

They are responsible for coordinating teams of experts and specialists in Brand Strategy and Influencer Outreach, Analytics, On-Page SEO, and Content, in order to design and deliver solutions that meet client goals, objectives, and expectations. This is a high-responsibility role that offers a challenging leadership opportunity with the benefits of working in the office, on the road, and remotely.

In the second post of our three-part series highlighting our team of Account Managers, meet Jack Mannion as he takes us on a journey of what it’s like to be an account manager on the road.

A Day in the Life of an Account Manager: On the Road

I’ve worked at Terakeet for over 3 years now, initially working in our Strategy Department as a Strategist, Brand Strategy Supervisor, and Brand Strategy Director, before moving into Account Management. Before coming to Terakeet, I earned my bachelor’s degree from the University of Notre Dame, but I always knew I wanted to come back to Syracuse, NY, where I was born and raised.

Working in the Strategy Department helped groom my skill set and prepare me for the Account Manager role. The AM role requires flexibility, problem-solving and teamwork – 3 things I was immediately drawn to. Here’s a look at life while traveling to visit our clients.

When traveling, my go-to spot before a meeting is the Starbucks closest to our customer’s office. Starbucks is my happy place. Besides enjoying whatever nice, calming music they regularly have playing, they also offer free Wi-Fi, which allows me to stay in touch with my teams back in the office and look over any meeting materials one final time.

Life doesn’t stop while traveling; there are still calls to run, emails to respond to, and client deliverables to send. Having great communication with your internal teams is key to making sure deadlines are still met and value is articulated. Our teams are in constant communication, whether via weekly catch-up meetings, email, Google Hangouts, or phone/text. For us to be able to deliver and showcase value, it all starts with great internal communication.

Engagement with other departments

Having a team filled with diversely-minded members is a necessity in our line of work. At Terakeet, each account features collaboration from Strategy, Analytics, Content, Technical, and of course Account Management. Beyond just having a diverse team, it’s equally important to have an agile one. One of our core values is rapid response, and whether it’s during last minute preparation for a presentation, or answering client questions while traveling, having this support network at Terakeet is critical to our success.

Involvement in special projects

In digital and engagement marketing industries, nothing is ever stagnant. There is always something new and innovative that is happening, and our teams have to operate in this same capacity. Whether there is an algorithm update or a campaign to prepare for a customer, there is always something new to focus on. A sluggish, unimaginative team does not produce results, and won’t provide value to our customers.

Conclusion

Terakeet is an innovative company always looking to reinvent processes and discover new ways to provide value to its customer portfolio. Working in Account Management, I’m constantly being driven to be a leader in uncovering new solutions and providing value to both internal teams and customers externally. Whether it’s collaborating with teams internally to determine our next strategy for a customer, or preparing presentations for C-Level executives, there are always new challenges to take on.

Read the first post in the series about Emily Soule and a day in the life as an Account Manager in our Syracuse office.