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From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

Inside Terakeet

A glimpse into our offices, team and culture.

Recent Posts

Inside Terakeet // October 26, 2016
Tonya Nelson

Employee Spotlight: Gino Geruntino

My first day at Terakeet was about a year and a half ago; I was incredibly nervous and didn’t know what to expect. Luckily, one of my fellow coworkers was Gino Geruntino. Within minutes of meeting Gino, it was clear he was a beloved character with a lot of interesting stories to tell. Behind his… Read More »

Insights // October 20, 2016
Kevin Graham

Pivoting Your Marketing Strategy: Lessons From the DC Film Universe

We live in an age where everyone’s a critic, from employees of major media companies to your mother on Facebook. Each of us has the ability to provide our opinion to a massive body of people. Hop onto any social media platform and you will find someone giving their two cents on a social, cultural,… Read More »

Insights // October 12, 2016
Danica Rockwood

Follow the Leader: What Facebook’s Trending Algorithm Could Learn From SEO History

On the heels of an investigation by Gizmodo, Facebook recently rolled out its ‘Trending’ algorithm, ahead of its scheduled release. Facebook’s Trending algorithm is designed to replace its human-curated newsticker on Facebook’s far-right corner with a computer-generated one: Almost immediately, the Trending algorithm hit a speed bump when it accidentally ricocheted a fake news article… Read More »

Digital Marketing Recap
September 2016
Insights // October 5, 2016
Kevin Clay

Digital Marketing Recap: September 2016

Whether you believe it or not, fall is officially here. Even though the warmest of days are behind us, we can start to look forward to season premiers of our favorite shows (or Monday night football), the smell in the air, and plenty to discuss in the world of influencer marketing. As always, our recap… Read More »

Inside Terakeet // September 29, 2016
Shaun Rouse

Employee Spotlight: Kayla Mackie

When I joined Terakeet in February 2016, I immediately felt surrounded by great leaders, Kayla Mackie being one of them. Within five minutes of speaking with Kayla, I knew her leadership skills were one of a kind. She’s able to tackle problems with grace and encourage others to think outside the box when facing challenges.… Read More »

Insights // September 26, 2016
Terakeet

Google Launches Real-Time Penguin Update, Now Part Of Core Algorithm

Google announced Friday that it has finally released an updated version of its Penguin algorithm, designed to combat spammy backlinks, as part of its core algorithm. The brief blog post, published on Google’s Webmaster Central blog, noted two major differences between Penguin 4.0 and previous versions of the algorithm. Penguin is now real-time. Historically, the… Read More »

More Than a Memory: Marc Murray’s Legacy Lives On

Each year, Terakeet dedicates a very special award and event to remembering and celebrating Marc Murray and the legacy he has left behind for our company.. Marc was a leading member of the “wolfpack,” a group of Terakeet’s earliest employees who are now leaders of the company. Marc passed away in 2011 after an arduous,… Read More »

Insights // September 21, 2016
Carly DiCocco

How Emotional Marketing Can Drive A Compelling Campaign

We’ve all had our hearts broken by Sarah McLachlan at least once in our lives. If you’re anything like me, you’ve probably grabbed the TV remote and quickly changed the channel once that heartbreaking song starts playing. I’m an animal lover, and that ASPCA commercial really tugs at my heartstrings, but that’s the point. The… Read More »