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From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

Inside Terakeet

A glimpse into our offices, team and culture.

Recent Posts

Insights // December 29, 2016
Gino Geruntino

Death: Circuit City Succumbs To Bad Business Decisions

This is the final piece in a four-part series looking at Circuit City’s precipitous decline and eventual death through the eyes of the Four Horsemen of the Apocalypse. This week we bow our heads and listen to the sounds of the Horseman of Death trot away, his horse’s hooves plodding across a barren battlefield. Circuit… Read More »

Inside Terakeet // December 28, 2016
Kate Lukabu

A Day in the Life of an Account Manager: Remote Office

Account Managers at Terakeet are dedicated to delivering the best possible impact for our clients. Every Account Manager has broad expertise in digital marketing, branding, influencer marketing, search engine optimization, campaign analytics, and creative strategy. They are responsible for coordinating teams of experts and specialists in Brand Strategy and Influencer Outreach, Analytics, On-Page SEO, and… Read More »

Inside Terakeet // December 28, 2016
Martha Cummings

Employee Spotlight: Mac Cummings

My motto with my kids and with my hundreds of students over the years was “mistakes are made for learning.” As a young person, I was very afraid of failure and it charted a course of being an introverted and very insecure child. As a senior in high school, I had a teacher that had… Read More »

Insights // December 22, 2016
Lauren Adam

Famine: Circuit City’s Starvation From Bad Business Decisions

This is the third piece in a four-part series looking at Circuit City’s precipitous decline and eventual death through the eyes of the Four Horsemen of the Apocalypse. This week we look on helplessly as the Horseman of Famine strides quietly across a barren field where ideas and innovations once flourished. Circuit City was at… Read More »

Terakeet Holiday Gif Giving

I love the holiday season and will be the first to re-play Nat King Cole’s “Chestnuts Roasting on an Open Fire” while sitting beside the Yule log on the big screen at work. Every holiday season, my colleagues and I decorate our desks with gift wrap, organize Secret Santa gift exchanges, share holiday treats in… Read More »

Inside Terakeet // December 20, 2016
Jack Mannion

A Day in the Life of an Account Manager: On the Road

Account Managers at Terakeet are dedicated to delivering the best possible impact for our clients. Every Account Manager has broad expertise in digital marketing, branding, influencer marketing, search engine optimization, campaign analytics, and creative strategy. They are responsible for coordinating teams of experts and specialists in Brand Strategy and Influencer Outreach, Analytics, On-Page SEO, and… Read More »

Insights // December 15, 2016
Kevin Graham

Pestilence: Circuit City’s Plague of Poor Business Decisions

This is the second piece in a four-part series looking at Circuit City’s precipitous decline and eventual death through the eyes of the Four Horsemen of the Apocalypse. This week we look toward the Horseman of Pestilence, who led Circuit City’s leaders down the path of self-destruction. The constant pressure to outperform the competition and evolve… Read More »

Inside Terakeet // December 13, 2016
Emily Soule

A Day in the Life of an Account Manager: In the Office

Account Managers at Terakeet are dedicated to delivering the best possible impact for our clients. Every Account Manager has broad expertise in digital marketing, branding, influencer marketing, search engine optimization, campaign analytics, and creative strategy. They are responsible for coordinating teams of experts and specialists in Brand Strategy and Influencer Outreach, Analytics, On-Page SEO, and… Read More »