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From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

Inside Terakeet

A glimpse into our offices, team and culture.

Recent Posts

2nd Annual Cause FORE the ‘Cuse Golf Tournament A Success

On the heels of the U.S. Open, professional golf’s greatest test, over 60 amateur golfers descended upon Foxfire Golf Course in Baldwinsville on June 11th, a formidable test in its own right as host for the second annual Cause For The Cuse Golf Tournament to raise money for students in the Syracuse City School District.… Read More »

Insights // June 14, 2016
Philip Gross

3 Lessons Improv Comedy Can Teach You About Marketing

Over the last few years, I have had the pleasure of participating in two creative teams: Terakeet and the Syracuse Improv Collective. The focus on entrepreneurship and invention at Terakeet has helped me become a better leader and marketer in our improv community. Also, an improv-based mentality supports killer creative work. On a fundamental level,… Read More »

Digital Marketing Recap
May 2016
Insights // June 8, 2016
Kevin Clay

Digital Marketing Recap: May 2016

Welcome to the Terakeet Digital Marketing Recap. In this month’s edition, we’re reviewing a few of the best digital marketing articles from May. Every month our recap features key news articles and insights to help you maintain an effective marketing strategy over the constantly evolving digital landscape. Digital Marketing News Influencer marketing was the hot… Read More »

Insights // June 3, 2016
Brent Scott

The Impact of Engagement Marketing: Beyond Brand Awareness

In simplest terms, marketing can be defined as all the activities involved with making people aware of a company’s products or services. It sounds simple enough, but in the world of 21st century marketing, there are nearly limitless ways to create visibility for a brand. Traditional marketing channels like print and television continue to thrive,… Read More »

Employee Spotlight: Nick Marcatelli

Within the walls of Terakeet, I consistently find myself inspired by countless colleagues. One such individual is Nick Marcatelli. Despite only having been with us for about a year, Nick quickly established himself as an integral part of our business culture. Before I get into what makes Nick especially worthy of a spotlight, let me… Read More »

Insights // May 20, 2016
Jonas Sickler

Don’t Miss the Target: Identifying Buyers and End Users

There is great value in marketing to customers who will never use your products. This statement may seem counterintuitive at first, but it uncovers a real problem facing brands whose products are purchased predominantly as gifts for others. There are endless products like this — from gifts for men, toys, engagement rings, to men’s underwear… Read More »

Digital Marketing Recap
April 2016
Insights // May 10, 2016
Kevin Clay

Digital Marketing Recap: April 2016

Welcome to the Terakeet Digital Marketing Recap. We’re looking back on some of the best digital marketing articles from April. Each month our recap delivers key news and insights to help you maintain an effective marketing strategy over the constantly evolving digital landscape. Digital Marketing News This month we’re leaving no stone unturned as we… Read More »

Inside Terakeet // April 29, 2016
Ken Schiefer

Employee Spotlight: Kevin Hassett

To the common employee at Terakeet, Kevin Hassett is the Director of Product Implementation, or the tall quiet guy who sits in the corner of the second floor. But what most don’t know, is that during his tenure he has held more than five different titles, and has worked in nearly every department within this… Read More »