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Recent Posts

Insights // December 15, 2016
Kevin Graham

Pestilence: Circuit City’s Plague of Poor Business Decisions

This is the second piece in a four-part series looking at Circuit City’s precipitous decline and eventual death through the eyes of the Four Horsemen of the Apocalypse. This week we look toward the Horseman of Pestilence, who led Circuit City’s leaders down the path of self-destruction. The constant pressure to outperform the competition and evolve… Read More »

Inside Terakeet // December 13, 2016
Emily Soule

A Day in the Life of an Account Manager: In the Office

Account Managers at Terakeet are dedicated to delivering the best possible impact for our clients. Every Account Manager has broad expertise in digital marketing, branding, influencer marketing, search engine optimization, campaign analytics, and creative strategy. They are responsible for coordinating teams of experts and specialists in Brand Strategy and Influencer Outreach, Analytics, On-Page SEO, and… Read More »

Insights // December 8, 2016
Megan Thorington

War: Circuit City’s Battle of Bad Business Decisions

“Everything has its limit – iron ore cannot be educated into gold.” This quote might have been uttered by the great Mark Twain more than a century ago, but it still rings true across today’s generations of people and, as you’ll soon find out, brands. Circuit City, for example, was once a thriving electronics retailer… Read More »

Digital Marketing Recap
November 2016
Insights // December 7, 2016
Kevin Clay

Digital Marketing Recap: November 2016

We’re  at it again with another installment of the Terakeet Digital Marketing Recap. November brought a lot of activity online in terms of our presidential election and the upcoming holiday season. As always, this month’s edition not only touches on our favorite articles from the past month, it also highlights key pieces of news and… Read More »

Inside Terakeet // November 30, 2016
Brian Quoss

Employee Spotlight: Craig Lockwood

Craig Lockwood is an interactive developer and designer. He’s also a fantastic guy with whom I’ve had the pleasure of working closely with for some time now. Craig and I worked together at a small interactive shop for several years and tackled a handful of freelance projects as a two man team. He’s hands down… Read More »

Insights // November 29, 2016
Meghan Collins

Optimizing Your Website for Google’s Mobile-first Index

One of Google’s main goals is to improve the user experience for all searchers. With the announcement of a mobile-first index at the beginning of November, Google is making digital marketers, developers and analysts think big about the user experience of smaller screens. On November 4th, Google announced it was beginning to test a mobile-first… Read More »

Inside Terakeet // November 17, 2016
Kerry Boyle

3 Digital Marketing Plays to Borrow From Sports Marketing

One thing a lot of sports teams do– besides getting people in the seats– is going out of their way to build relationships with fans. For the last three seasons, I have worked with the Syracuse Crunch Hockey Club, our local hockey team. One of the most rewarding experiences has been witnessing marketing successes first… Read More »

Insights // November 10, 2016
Bryan Conte

5 Actionable Steps for Developing Creative Digital Strategies

If you’re a marketing professional, then I don’t need to remind you about the constant pivots, time constraints, and pressure from internal and external objectives we often experience. While some stress can be a productive motivator, the problem with an endless state of chaos is it can lead to deploying reactive strategies and tactics that… Read More »