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From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

Inside Terakeet

A glimpse into our offices, team and culture.

Recent Posts

Inside Terakeet // December 30, 2015
Jack Mannion

Employee Spotlight: Martha Cummings

Terakeet defines itself as “a global leader in engagement marketing technologies whose success is built on innovation, adaptability, and tireless dedication to our customers.” But at its core, Terakeet is a family. And this family starts with Office Manager Martha Cummings. Martha came to Terakeet 5 years ago after an illustrious career teaching in the… Read More »

Insights // December 17, 2015
Brian Quoss

Give the People What They Want: A User-Focused Web Experience

You’ve done a lot of work to get people to your website. What are you going to do now that you’ve got them? Often, a visit to your website is a potential customer’s first impression of your company, and most users will make a judgement on your brand in seconds or less. If the experience… Read More »

Digital Marketing Recap
November 2015
Insights // December 9, 2015
Patrick Lane

Digital Marketing Recap: November 2015

It’s time for another edition of the Terakeet Digital Marketing Recap! Each month we deliver key news and insights to help you maintain an effective marketing strategy over the constantly evolving digital landscape. Today we’re taking a look back at some of the best posts we read in November. Digital Marketing Strategy Digital marketing is… Read More »

Insights // December 3, 2015
Tammy Wood

Increase Your Marketing ROI with Demographic Data in Google Analytics

In the world of engagement marketing, one of the single most important things we strive to understand is our target audience. To maximize engagement and produce better results, it is imperative that we connect brands with the right influencers. This connective understanding of target demographics bleeds beyond our outreach and into our analysis as well.… Read More »

Inside Terakeet // November 25, 2015
Allie Kotula

Employee Spotlight: Brittney Lee

At Terakeet when we have conversations about competition, whether the topic is how to best deliver results to a client or last night’s fray on the dodgeball court, you can be sure that one name will invariably be mentioned: Brittney Lee. Brittney has brought her competitive nature, and a new furry friend, into the Terakeet… Read More »

Insights // November 17, 2015
Carley Parsons

Google Isn’t Your Customer: Engagement Marketing Aids Remembrance, Not Just Awareness

One of the most important goals of digital marketing is generating brand awareness. The online landscape is intimidating; it’s full to the brim (if it even has a brim) of content created by companies fighting to build an audience—to just get noticed by someone, or shared or liked. What For? Before we get into how… Read More »

Insights // November 12, 2015
Ryan Frantzis

The Powerful Impact of Marrying Permission and Disruptive Marketing

There are, generally speaking, three types of marketing strategies: permission marketing, disruption marketing, and interruption marketing. All too often people will overlook the differences between disruptive and interruptive marketing strategies. They belong in the same family, but interruption marketing is the oldest brother, born way before his other siblings and prone to rebellion. Introducing the… Read More »

Inside Terakeet // November 11, 2015
Lauren Hoffman

It’s for the Kids: A Cause for the ‘Cuse Update

With the new year rapidly approaching along with lots of impending snow—sorry, it’s inevitable—we’d like to take a moment to recap some of the great things Cause for the ‘Cuse has been up to. Back in June, the first annual Cause for the ‘Cuse golf tournament was held at Foxfire Golf Course in Baldwinsville, NY.… Read More »