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From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

Inside Terakeet

A glimpse into our offices, team and culture.

Recent Posts

Insights // April 5, 2016
Mary Godnick

Top 5 Strategies for Engaging Your Target Audience Daily

“You can close more business in two months by becoming genuinely interested in other people than you can in two years by trying to get other people interested in you.” Dale Carnegie As Dale Carnegie points out, becoming a part of the community you are trying to reach is an invaluable part of business. Marketers… Read More »

Insights // March 31, 2016
Curtis Weyant

From Tay to RankBrain: Artificial Intelligence & the Future of Search

If there is any redeeming value to be gleaned from the meteoric crash of – Microsoft’s “teenage” chatbot that started spewing racist, sexist, and homophobic messages on Twitter after mere hours of operation – it’s that artificial intelligence (AI) is not yet mature enough to take over the world. We can sigh with relief… Read More »

Employee Spotlight: Brenna Bastian

Since joining Terakeet in early 2014 as Lead Recruiter, Brenna Bastian has processed over 5,000 applications, completed over 1,000 interviews, and helped to hire over 130 employees. Hiring this number of employees in such a short period of time is no easy task, especially considering that positions span across 17 departments and various position levels… Read More »

Inside Terakeet // March 17, 2016
Gino Geruntino

From Our Founders: Terakeet’s Tenacious Beginning

Leadership is defined in many ways. For some, it’s showing courage during times of incredible uncertainty. For others, it’s serving as the voice of an industry, blazing a trail for others to follow. But for four of Terakeet’s founding team members, leadership might best be described with the word “trust.” For more than an hour, Mac… Read More »

Digital Marketing Recap
February 2016
Insights // March 10, 2016

Digital Marketing Recap: February 2016

Welcome to the Terakeet Digital Marketing Recap. We’re looking back on the biggest stories in digital marketing from February. Each month our recap delivers key news and insights to help you maintain an effective marketing strategy over the constantly evolving digital landscape. Digital Marketing Influencer marketing is here to stay, but how is it evolving?… Read More »

Entrepreneurship Day: Fostering Invention from the Ground Up

Apple co-founder Steve Jobs once said, “Innovation distinguishes between a leader and a follower.” Although the late computing maverick is no longer around to see the fruits of his tireless labor, his words still ring true in the minds of those working in the burgeoning tech industry. The employees of Terakeet are no different, using… Read More »

Insights // March 2, 2016
Tammy Wood

AMPing Up the Mobile Web with Accelerated Mobile Pages

Over the past few days, webmasters may have received an email from Google inviting them to become early adopters of Accelerated Mobile Pages on Google Search. With any new technology that Google introduces, there’s both a learning curve and a chance that Google may abandon the project as another failed experiment. About The AMP Project… Read More »

Inside Terakeet // February 29, 2016
Kevin Graham

Employee Spotlight: Amanda Goldstein

While she’s only been with us for a year, I’ve had the pleasure of witnessing Amanda achieve professional growth and excel in her role as Senior Brand Strategist at a remarkable rate. Each month she finds a new goal to hit and provides value to each of her accounts. How does she do it, you… Read More »