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Insights // December 8, 2016
Megan Thorington

War: Circuit City’s Battle of Bad Business Decisions

“Everything has its limit – iron ore cannot be educated into gold.” This quote might have been uttered by the great Mark Twain more than a century ago, but it still rings true across today’s generations of people and, as you’ll soon find out, brands. Circuit City, for example, was once a thriving electronics retailer… Read More »

Digital Marketing Recap
November 2016
Insights // December 7, 2016
Kevin Clay

Digital Marketing Recap: November 2016

We’re  at it again with another installment of the Terakeet Digital Marketing Recap. November brought a lot of activity online in terms of our presidential election and the upcoming holiday season. As always, this month’s edition not only touches on our favorite articles from the past month, it also highlights key pieces of news and… Read More »

Inside Terakeet // November 30, 2016
Brian Quoss

Employee Spotlight: Craig Lockwood

Craig Lockwood is an interactive developer and designer. He’s also a fantastic guy with whom I’ve had the pleasure of working closely with for some time now. Craig and I worked together at a small interactive shop for several years and tackled a handful of freelance projects as a two man team. He’s hands down… Read More »

Insights // November 29, 2016
Meghan Collins

Optimizing Your Website for Google’s Mobile-first Index

One of Google’s main goals is to improve the user experience for all searchers. With the announcement of a mobile-first index at the beginning of November, Google is making digital marketers, developers and analysts think big about the user experience of smaller screens. On November 4th, Google announced it was beginning to test a mobile-first… Read More »

Inside Terakeet // November 17, 2016
Kerry Boyle

3 Digital Marketing Plays to Borrow From Sports Marketing

One thing a lot of sports teams do– besides getting people in the seats– is going out of their way to build relationships with fans. For the last three seasons, I have worked with the Syracuse Crunch Hockey Club, our local hockey team. One of the most rewarding experiences has been witnessing marketing successes first… Read More »

Insights // November 10, 2016
Bryan Conte

5 Actionable Steps for Developing Creative Digital Strategies

If you’re a marketing professional, then I don’t need to remind you about the constant pivots, time constraints, and pressure from internal and external objectives we often experience. While some stress can be a productive motivator, the problem with an endless state of chaos is it can lead to deploying reactive strategies and tactics that… Read More »

Digital Marketing Recap
October 2016
Insights // November 9, 2016
Kevin Clay

Digital Marketing Recap: October 2016

Now that we’re well into November, why don’t we take a look back at the most interesting and newsworthy articles from October? This month’s recap brings you the key pieces of news and insight that enable you to maintain an effective marketing strategy through the end of the year, and also allows you to navigate… Read More »

Insights // November 1, 2016
Carl Hagmann, Ph.D.

Using Twitter Data to Measure Public Perception of Political Candidates

At Terakeet, we recently hired Carl Hagmann, a data scientist who received his Ph.D. from Tufts University and was a postdoc at Syracuse University. Carl is helping to implement machine learning and natural language processing at Terakeet to enable a more analytical approach to the vast amounts of data we have collected over the years.… Read More »