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From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

Inside Terakeet

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Recent Posts

Insights // November 10, 2015
Matt Read

The Key to Brand and Shopper Nirvana

Trusted Information Comes From People You Know The entire science (or field or art or whatever term we’re using to describe the industry today) of marketing and advertising was created to replicate one thing: word of mouth, or getting advice from a friend, mentor or someone else you deem to be relevant and trustworthy. Now,… Read More »

Hiring Update
Inside Terakeet // November 6, 2015

Terakeet Hiring Update: October 2015

In today’s world, college juniors and seniors are beginning their quest for the perfect job in a much different manner that many of us did five, ten and even twenty years ago. The search for that high-paying job, or a position at a big name employer doesn’t seem to carry the same weight. Instead, students… Read More »

Digital Marketing Recap
October 2015
Insights // November 4, 2015
Patrick Lane

Digital Marketing Recap: October 2015

As we head into November, let’s take a look back on some of last month’s most interesting articles from the world of engagement marketing. Our October recap delivers key news and insights to help you maintain an effective marketing strategy and navigate the constantly evolving digital landscape. Digital Marketing News Finding the right influencers and… Read More »

Insights // October 30, 2015
Joseph Torrillo

Why Your Brand Should Pay Closer Attention to The World Series Power Outage

The power outage that occurred during Game 1 of the MLB World Series between the Mets and Royals has been well documented over the last 36 hours.  While most of the reports discuss why the Fox Sports broadcast was interrupted, they fail to discuss its impact beyond the fact that television viewers missed an at-bat,… Read More »

Inside Terakeet // October 29, 2015
Erik Braunitzer

Introducing the #catsofterakeet

Albert Schweitzer once said, “There are two means of refuge from the miseries of life: music, and cats.” Add dogs and/or goats to the mix (or pretty much any infant animal), and I tend to agree. Back in early August, one of my well-regarded colleagues, Katie Budd, wrote a fantastic article in honor of National… Read More »

Insights // October 29, 2015
Jonas Sickler

Why Brands Should Focus on Fans, Not Followers

The Social Colosseum When new brands first enter the social media arena, they can quickly feel the pressure to stockpile as many followers as possible. With juggernauts like Coca Cola boasting 90 million Facebook followers, and McDonalds and Red Bull each drawing well over 45 million followers, it’s easy to see why emerging brands think… Read More »

Inside Terakeet // October 28, 2015

Employee Spotlight: Christine Stoddard

Christine “Stodds” Stoddard is probably best known for the energy she brings to every situation. As her roommate, colleague and friend, I have the honor of being around her, well, 24/7. Whether we are talking about last night’s episode of Gotham or our dinner plans, her enthusiasm for anything and everything is contagious. Christine is… Read More »

Insights // October 20, 2015
Curtis Weyant

3 Ways to Improve Site Security, Usability & Searchability

When designing a website, there are a lot of different aspects to consider. Some of the most important considerations are: Security – Protecting data and systems from malicious visitors Usability – Making sure users can easily access site features Searchability – Making sure automated crawlers like Google can navigate and “read” the site Well-crafted websites will effectively… Read More »