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From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

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Insights // November 29, 2016
Meghan Collins

Optimizing Your Website for Google’s Mobile-first Index

One of Google’s main goals is to improve the user experience for all searchers. With the announcement of a mobile-first index at the beginning of November, Google is making digital marketers, developers and analysts think big about the user experience of smaller screens. On November 4th, Google announced it was beginning to test a mobile-first… Read More »

Inside Terakeet // November 17, 2016
Kerry Boyle

3 Digital Marketing Plays to Borrow From Sports Marketing

One thing a lot of sports teams do– besides getting people in the seats– is going out of their way to build relationships with fans. For the last three seasons, I have worked with the Syracuse Crunch Hockey Club, our local hockey team. One of the most rewarding experiences has been witnessing marketing successes first… Read More »

Insights // November 10, 2016
Bryan Conte

5 Actionable Steps for Developing Creative Digital Strategies

If you’re a marketing professional, then I don’t need to remind you about the constant pivots, time constraints, and pressure from internal and external objectives we often experience. While some stress can be a productive motivator, the problem with an endless state of chaos is it can lead to deploying reactive strategies and tactics that… Read More »

Digital Marketing Recap
October 2016
Insights // November 9, 2016
Kevin Clay

Digital Marketing Recap: October 2016

Now that we’re well into November, why don’t we take a look back at the most interesting and newsworthy articles from October? This month’s recap brings you the key pieces of news and insight that enable you to maintain an effective marketing strategy through the end of the year, and also allows you to navigate… Read More »

Insights // November 1, 2016
Carl Hagmann, Ph.D.

Using Twitter Data to Measure Public Perception of Political Candidates

At Terakeet, we recently hired Carl Hagmann, a data scientist who received his Ph.D. from Tufts University and was a postdoc at Syracuse University. Carl is helping to implement machine learning and natural language processing at Terakeet to enable a more analytical approach to the vast amounts of data we have collected over the years.… Read More »

Inside Terakeet // October 26, 2016
Tonya Nelson

Employee Spotlight: Gino Geruntino

My first day at Terakeet was about a year and a half ago; I was incredibly nervous and didn’t know what to expect. Luckily, one of my fellow coworkers was Gino Geruntino. Within minutes of meeting Gino, it was clear he was a beloved character with a lot of interesting stories to tell. Behind his… Read More »

Insights // October 20, 2016
Kevin Graham

Pivoting Your Marketing Strategy: Lessons From the DC Film Universe

We live in an age where everyone’s a critic, from employees of major media companies to your mother on Facebook. Each of us has the ability to provide our opinion to a massive body of people. Hop onto any social media platform and you will find someone giving their two cents on a social, cultural,… Read More »

Insights // October 12, 2016
Danica Rockwood

Follow the Leader: What Facebook’s Trending Algorithm Could Learn From SEO History

On the heels of an investigation by Gizmodo, Facebook recently rolled out its ‘Trending’ algorithm, ahead of its scheduled release. Facebook’s Trending algorithm is designed to replace its human-curated newsticker on Facebook’s far-right corner with a computer-generated one: Almost immediately, the Trending algorithm hit a speed bump when it accidentally ricocheted a fake news article… Read More »