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From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

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Digital Marketing Recap
June 2016
Insights // July 14, 2016
Kevin Clay

Digital Marketing Recap: June 2016

Welcome to the Terakeet Digital Marketing Recap. Over the last month, we’ve been gathering the most impactful articles from the digital marketing community. We’ll be diving into some key topics and insights in order to help you maintain an effective marketing strategy, and gain a sure footing within the ever-changing digital landscape. Digital Marketing In… Read More »

Insights // July 12, 2016

Google’s Word-of-Mouth Barometer: The Pros and Cons of Co-occurrence

Word of mouth is a marketer’s holy grail – a rare convergence of controlled and uncontrolled variables working together to spread positive news about your brand. As we’ve written about this year, word of mouth marketing has seen a huge resurgence thanks to engagement marketing efforts, but how does the world’s largest search engine interpret… Read More »

Inside Terakeet // June 30, 2016
Terakeet

Employee Spotlight: Bridget Stack

If you’ve ever had a conversation with Bridget Stack, it doesn’t take long for her to mention the current book she’s reading or the next concert she’s attending. As one of her teammates and friends, I’ve been able to witness the passion, drive, and integrity she displays not only within her Online Reputation Management role,… Read More »

Inside Terakeet // June 21, 2016
Terakeet

2nd Annual Cause FORE the ‘Cuse Golf Tournament A Success

On the heels of the U.S. Open, professional golf’s greatest test, over 60 amateur golfers descended upon Foxfire Golf Course in Baldwinsville on June 11th, a formidable test in its own right as host for the second annual Cause For The Cuse Golf Tournament to raise money for students in the Syracuse City School District.… Read More »

Insights // June 14, 2016
Philip Gross

3 Lessons Improv Comedy Can Teach You About Marketing

Over the last few years, I have had the pleasure of participating in two creative teams: Terakeet and the Syracuse Improv Collective. The focus on entrepreneurship and invention at Terakeet has helped me become a better leader and marketer in our improv community. Also, an improv-based mentality supports killer creative work. On a fundamental level,… Read More »

Digital Marketing Recap
May 2016
Insights // June 8, 2016
Kevin Clay

Digital Marketing Recap: May 2016

Welcome to the Terakeet Digital Marketing Recap. In this month’s edition, we’re reviewing a few of the best digital marketing articles from May. Every month our recap features key news articles and insights to help you maintain an effective marketing strategy over the constantly evolving digital landscape. Digital Marketing News Influencer marketing was the hot… Read More »

Insights // June 3, 2016
Brent Scott

The Impact of Engagement Marketing: Beyond Brand Awareness

In simplest terms, marketing can be defined as all the activities involved with making people aware of a company’s products or services. It sounds simple enough, but in the world of 21st century marketing, there are nearly limitless ways to create visibility for a brand. Traditional marketing channels like print and television continue to thrive,… Read More »

Employee Spotlight: Nick Marcatelli

Within the walls of Terakeet, I consistently find myself inspired by countless colleagues. One such individual is Nick Marcatelli. Despite only having been with us for about a year, Nick quickly established himself as an integral part of our business culture. Before I get into what makes Nick especially worthy of a spotlight, let me… Read More »