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Case Studies

Gym Source Accelerates Into New Markets with Terakeet

Case Study // August 11, 2012


  • Industry //


  • Challenge //

    Increase online brand visibility.

  • Result //

    Overall improvements in organic search rankings; achieved #1 result for top keyword term.

Customer Profile

For nearly 75 years, Gym Source has built more gyms for more people than any other fitness equipment company in the world. As America’s largest commercial provider of fitness equipment, Gym Source serves a wide range of clients- from Fortune 500 companies to the Federal Reserve, Equinox to the Armed Forces. With over 300,000 clients in all 50 States and over 50 countries, Gym Source is the proven authority in fitness equipment.

 Challenge Proposition

Gym Source desired to expand their brand and physical retail locations into new markets. The company invested significantly in a new website to support these objectives. However, Gym Source was not in the position to create and implement expansion strategies because they needed to first increase their brand visibility online.

Strategy Overview

Terakeet saw a great opportunity to utilize their technology driven strategy to expand Gym Source’s online visibility. By leveraging proprietary in-house software, Terakeet was efficiently able to identify a large number of existing and new relationships to target with compelling outreach.


Gym Source saw huge improvements in their search engine presence and intelligent visibility of how their online efforts can accelerate expansion into new markets. Gym Source was able to achieve the number one organic ranking for ‘fitness equipment’ and increase the number of Google visits by almost 100%! Terakeet was able to broaden coverage by expanding the non-branded keyword combinations by 250%. As a result of this online presence and intelligent visibility, Gym Source has built an online community and supported their expansion into new markets.

Customer Testimonial

“We started working with Terakeet over 5 years ago when we were just beginning to market to our customers via the web. We were one of the first in our industry to do it and are now the nation’s largest retailer of gym equipment. Over the years Terakeet has become a partner and a friend; demonstrating flexibility on a number of occasions to accommodate our evolving strategies. We continue to rely on Terakeet for a myriad of technology needs.”