Increased Google Top 3 Rankings by 1,081% for a Student Loan Refinancing Provider

Challenge

When we started the engagement with our client, SEO performance was very weak. The student loan refinance and personal loans spaces are extremely competitive, with certain keywords being searched in Google up to 160,000 times monthly in the US. The weak SEO performance was impacting business results, with an average value per refinance deal of approximately $40,000, translating into a large lost opportunity cost for the business.

Results

  • 1081% Increased the number of keywords ranking in the top three positions in Google by 1,081% within 18 months
  • 9.6X Increase in Google organic traffic within 2 1⁄2 years
  • 152% Increase in domains with links pointing to the client website within 18 months

Solution

Terakeet delivered Enterprise SEO solutions for our client in four key areas:

Technical SEO

Terakeet worked closely with our customer’s web development team to implement changes that improved site speed. We also restructured their key web pages to better qualify target pages to rank for valuable keywords.

Content Strategy

Terakeet delivered new content ideas and optimized existing blog content to transform the blog into an organic traffic magnet. As a result, Google top 3 keyword rankings grew by 1,081% within 18 months.

Strategic Outreach

Through targeted strategic outreach, Terakeet earned more than 470 backlinks from high-end publishers and partners. We reclaimed broken and missing links and engaged publishers with unique new content. Our campaigns increased linking domains to our client’s website by 152% within 18 months.

The engagement has been highly successfully, with our client providing Terakeet with an NPS rating of 9 out of 10.

Increased the number of linking domains to the website by 152% within 18 months.

Strategic Outreach Results

  • 13,376,269 Achieved a total audience reach from publisher content of close to 13.4 million
  • 478 Secured 478 unique content placements from curated publisher relationships
  • 5,847 Drove more than 5.8K audience engagements, comments, shares etc.

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