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Category Archives for “Insights”

Digital Marketing Recap
September 2017
Insights // October 19, 2017
Kevin Clay

Digital Marketing Recap: September 2017

Here we are again, bringing you the latest edition of the Terakeet Digital Marketing Recap. Last month, we outlined a new structure where we would be shifting our focus to cover the most impactful articles within the area of Enterprise SEO. As always, we’re forging ahead with this month’s collection of insights from September. The… Read More »

Insights // October 6, 2017
Angela Brooks, Matthew Raven

Influencer Marketing Days: Doing More with Less

Earlier this week, we had the opportunity to present alongside other industry thought leaders at Influencer Marketing Days in New York City. Our session aimed to help attendees win in search by providing actionable steps to reposition their current influencer campaigns to build sustainable search equity and organic traffic growth. We also focused on the… Read More »

Insights // September 21, 2017
Bryan Conte

10 E-Commerce SEO Tips Every Online Retailer Should Know

Picture this: You spend months (maybe years) finding your niche, building your brand, and creating your website. You’re convinced the customers will start rolling in as soon as the products are uploaded and the website is launched. But days turn into weeks, then into months. You’ve made a few sales but you’re not getting the… Read More »

Digital Marketing Recap
August 2017
Insights // September 6, 2017
Kevin Clay

Digital Marketing Recap: August 2017

Welcome to August’s edition of the Terakeet Digital Marketing Recap. Moving forward, we’ll continue to touch on various impactful articles from the areas of Enterprise SEO, highlighting key pieces of news from the industry. Not only do our monthly recaps deliver actionable insights, but they also allow marketers to maintain effective and impactful strategies within… Read More »

Insights // August 31, 2017
Gino Geruntino

You Can Do Better Than This: 3 Headline Writing Techniques to Make Your Stories Pop

Headline writing is hard. Honestly, it might be the most difficult piece of the content creation process. There’s a certain finesse that goes into writing the perfect headline, a blend of information and innovation that entices the reader into checking out your content. Before the rise of the Internet, newspaper reporters were faced with several… Read More »

Insights // August 23, 2017
Ron Cierniakoski

Is Your High Bounce Rate Bad? 3 Ways to Find Out

What Is Bounce Rate And Why Does It Matter? Bounce rate: the percentage of visitors to your site who viewed only one page before the session ended without any interactions. It’s an important metric because it provides you with a sense of how engaged your users are with your site. If the landing page is… Read More »

Digital Marketing Recap
July 2017
Insights // August 9, 2017
Kevin Clay

Digital Marketing Recap: July 2017

Welcome to another edition of the Terakeet Digital Marketing Recap. For July, we have some new sections for our readers, featuring some of the most impactful articles in the area of Enterprise Search Engine Optimization. We’ll be touching on topics such as SEO, Content, Influencer Marketing, Analytics, Brand Reputation, and Social Media. As always, our… Read More »

Insights // July 26, 2017
Shannon Connor

3 Marketing Strategies the Bridal Industry Can Teach Us About Seasonal Products

I’ve always been a big fan of the motto, “don’t put all your eggs in one basket.” As a marketing professional, I often refer back to it. As it is with marketing any client, it is important to remember that relying on one tried-and-true solution without innovation, risk management, or breaking new ground could be… Read More »

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