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Category Archives for “Insights”

Digital Marketing Recap
July 2016
Insights // August 11, 2016
Kevin Clay

Digital Marketing Recap: July 2016

Over the past month, we collected some of our favorite stories and impactful insights within the world of digital marketing. For this edition of our Digital Marketing Recap, we’re offering up key news pieces to help you maintain an effective marketing strategy within the overarching digital landscape. Digital Marketing News Throughout July, the news focused… Read More »

Insights // August 9, 2016
Lindsey Pasieka

Getting Involved: Engaging with Influencers on Their Level

When it comes to brand promotion, the possibilities are endless. You can use traditional routes, create a Social Media team, or place ads on app sidebars and YouTube video introductions. But when it comes to having other people talk about your brand for you, there are a few options that go above and beyond. Some… Read More »

Insights // July 29, 2016
Gino Geruntino

Pokémon GO: How Brands Are Cashing In

When I was nine years old, my mother loaded me into the car and drove me down to the local EB Games to buy my very first Pokémon game. Since that day in 1998, the franchise known for cuddly creatures and aggressive team building has branched off into trading cards, television shows, movies, and a… Read More »

Digital Marketing Recap
June 2016
Insights // July 14, 2016
Kevin Clay

Digital Marketing Recap: June 2016

Welcome to the Terakeet Digital Marketing Recap. Over the last month, we’ve been gathering the most impactful articles from the digital marketing community. We’ll be diving into some key topics and insights in order to help you maintain an effective marketing strategy, and gain a sure footing within the ever-changing digital landscape. Digital Marketing In… Read More »

Insights // July 12, 2016
Danica Netti

Google’s Word-of-Mouth Barometer: The Pros and Cons of Co-occurrence

Word of mouth is a marketer’s holy grail – a rare convergence of controlled and uncontrolled variables working together to spread positive news about your brand. As we’ve written about this year, word of mouth marketing has seen a huge resurgence thanks to engagement marketing efforts, but how does the world’s largest search engine interpret… Read More »

Insights // June 14, 2016
Philip Gross

3 Lessons Improv Comedy Can Teach You About Marketing

Over the last few years, I have had the pleasure of participating in two creative teams: Terakeet and the Syracuse Improv Collective. The focus on entrepreneurship and invention at Terakeet has helped me become a better leader and marketer in our improv community. Also, an improv-based mentality supports killer creative work. On a fundamental level,… Read More »

Digital Marketing Recap
May 2016
Insights // June 8, 2016
Kevin Clay

Digital Marketing Recap: May 2016

Welcome to the Terakeet Digital Marketing Recap. In this month’s edition, we’re reviewing a few of the best digital marketing articles from May. Every month our recap features key news articles and insights to help you maintain an effective marketing strategy over the constantly evolving digital landscape. Digital Marketing News Influencer marketing was the hot… Read More »

Insights // June 3, 2016
Brent Scott

The Impact of Engagement Marketing: Beyond Brand Awareness

In simplest terms, marketing can be defined as all the activities involved with making people aware of a company’s products or services. It sounds simple enough, but in the world of 21st century marketing, there are nearly limitless ways to create visibility for a brand. Traditional marketing channels like print and television continue to thrive,… Read More »