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Insights // September 21, 2016
Carly DiCocco

How Emotional Marketing Can Drive A Compelling Campaign

We’ve all had our hearts broken by Sarah McLachlan at least once in our lives. If you’re anything like me, you’ve probably grabbed the TV remote and quickly changed the channel once that heartbreaking song starts playing. I’m an animal lover, and that ASPCA commercial really tugs at my heartstrings, but that’s the point. The… Read More »

Digital Marketing Recap
August 2016
Insights // September 14, 2016
Kevin Clay

Digital Marketing Recap: August 2016

Even though summer is coming to a close, we’re still excited to bring you the latest and greatest stories from the world of digital marketing. As always, this month’s recap delivers the key pieces of news and insight that will help you maintain effective marketing strategies within the ever-changing digital landscape. Digital Marketing News August… Read More »

Insights // September 13, 2016
Nick Marcatelli

When America Goes Abroad: 3 Ways Companies Can Succeed

When Dunkin’ Donuts closed its flagship venue in downtown Rome, Italy, many US companies learned a lesson. Cultural differences are a huge barrier, and if you don’t deal with them, your business is not likely to succeed. The reasons behind such failures aren’t necessarily based on numbers or the amount of money invested. The truth… Read More »

Digital Marketing Recap
July 2016
Insights // August 11, 2016
Kevin Clay

Digital Marketing Recap: July 2016

Over the past month, we collected some of our favorite stories and impactful insights within the world of digital marketing. For this edition of our Digital Marketing Recap, we’re offering up key news pieces to help you maintain an effective marketing strategy within the overarching digital landscape. Digital Marketing News Throughout July, the news focused… Read More »

Insights // August 9, 2016
Lindsey Pasieka

Getting Involved: Engaging with Influencers on Their Level

When it comes to brand promotion, the possibilities are endless. You can use traditional routes, create a Social Media team, or place ads on app sidebars and YouTube video introductions. But when it comes to having other people talk about your brand for you, there are a few options that go above and beyond. Some… Read More »

Insights // July 29, 2016
Gino Geruntino

Pokémon GO: How Brands Are Cashing In

When I was nine years old, my mother loaded me into the car and drove me down to the local EB Games to buy my very first Pokémon game. Since that day in 1998, the franchise known for cuddly creatures and aggressive team building has branched off into trading cards, television shows, movies, and a… Read More »

Digital Marketing Recap
June 2016
Insights // July 14, 2016
Kevin Clay

Digital Marketing Recap: June 2016

Welcome to the Terakeet Digital Marketing Recap. Over the last month, we’ve been gathering the most impactful articles from the digital marketing community. We’ll be diving into some key topics and insights in order to help you maintain an effective marketing strategy, and gain a sure footing within the ever-changing digital landscape. Digital Marketing In… Read More »

Insights // July 12, 2016
Danica Netti

Google’s Word-of-Mouth Barometer: The Pros and Cons of Co-occurrence

Word of mouth is a marketer’s holy grail – a rare convergence of controlled and uncontrolled variables working together to spread positive news about your brand. As we’ve written about this year, word of mouth marketing has seen a huge resurgence thanks to engagement marketing efforts, but how does the world’s largest search engine interpret… Read More »