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Category Archives for “Insights”

Insights // October 20, 2016
Kevin Graham

Pivoting Your Marketing Strategy: Lessons From the DC Film Universe

We live in an age where everyone’s a critic, from employees of major media companies to your mother on Facebook. Each of us has the ability to provide our opinion to a massive body of people. Hop onto any social media platform and you will find someone giving their two cents on a social, cultural,… Read More »

Insights // October 12, 2016
Danica Rockwood

Follow the Leader: What Facebook’s Trending Algorithm Could Learn From SEO History

On the heels of an investigation by Gizmodo, Facebook recently rolled out its ‘Trending’ algorithm, ahead of its scheduled release. Facebook’s Trending algorithm is designed to replace its human-curated newsticker on Facebook’s far-right corner with a computer-generated one: Almost immediately, the Trending algorithm hit a speed bump when it accidentally ricocheted a fake news article… Read More »

Digital Marketing Recap
September 2016
Insights // October 5, 2016
Kevin Clay

Digital Marketing Recap: September 2016

Whether you believe it or not, fall is officially here. Even though the warmest of days are behind us, we can start to look forward to season premiers of our favorite shows (or Monday night football), the smell in the air, and plenty to discuss in the world of influencer marketing. As always, our recap… Read More »

Insights // September 26, 2016

Google Launches Real-Time Penguin Update, Now Part Of Core Algorithm

Google announced Friday that it has finally released an updated version of its Penguin algorithm, designed to combat spammy backlinks, as part of its core algorithm. The brief blog post, published on Google’s Webmaster Central blog, noted two major differences between Penguin 4.0 and previous versions of the algorithm. Penguin is now real-time. Historically, the… Read More »

Insights // September 21, 2016
Carly DiCocco

How Emotional Marketing Can Drive A Compelling Campaign

We’ve all had our hearts broken by Sarah McLachlan at least once in our lives. If you’re anything like me, you’ve probably grabbed the TV remote and quickly changed the channel once that heartbreaking song starts playing. I’m an animal lover, and that ASPCA commercial really tugs at my heartstrings, but that’s the point. The… Read More »

Digital Marketing Recap
August 2016
Insights // September 14, 2016
Kevin Clay

Digital Marketing Recap: August 2016

Even though summer is coming to a close, we’re still excited to bring you the latest and greatest stories from the world of digital marketing. As always, this month’s recap delivers the key pieces of news and insight that will help you maintain effective marketing strategies within the ever-changing digital landscape. Digital Marketing News August… Read More »

Insights // September 13, 2016
Nick Marcatelli

When America Goes Abroad: 3 Ways Companies Can Succeed

When Dunkin’ Donuts closed its flagship venue in downtown Rome, Italy, many US companies learned a lesson. Cultural differences are a huge barrier, and if you don’t deal with them, your business is not likely to succeed. The reasons behind such failures aren’t necessarily based on numbers or the amount of money invested. The truth… Read More »

Digital Marketing Recap
July 2016
Insights // August 11, 2016
Kevin Clay

Digital Marketing Recap: July 2016

Over the past month, we collected some of our favorite stories and impactful insights within the world of digital marketing. For this edition of our Digital Marketing Recap, we’re offering up key news pieces to help you maintain an effective marketing strategy within the overarching digital landscape. Digital Marketing News Throughout July, the news focused… Read More »