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Insights // February 22, 2017
Carly DiCocco

How Emotional Marketing Can Drive A Compelling Campaign

Emotional marketing or emotional advertising can be defined as a brand’s message with the intent to captivate consumers’ emotions, needs, wants, or aspirations. For example, we’ve all had our hearts broken by Sarah McLachlan at least once in our lives. If you’re anything like me, you’ve probably grabbed the TV remote and quickly changed the… Read More »

Digital Marketing Recap
January 2017
Insights // February 15, 2017
Kevin Clay

Digital Marketing Recap: January 2017

Welcome to Terakeet’s first Digital Marketing Recap of 2017. We’re taking a look back at some of January’s biggest stories from the digital marketing world. Every month, our recap delivers key pieces of news and insight to not only help you better understand where digital marketing is headed but also allow you to maintain an effective… Read More »

Digital Marketing Recap
December 2016
Insights // January 11, 2017
Kevin Clay

Digital Marketing Recap: December 2016

The digital marketing world saw an incredible amount of change in 2016. While some marketers may still be trying to recoup from the dizzying effect of 2016, we’re here to get you up to speed with how the end of the year shaped up. While we’re looking forward to 2017, we’re also taking a look… Read More »

Insights // December 30, 2016
Kevin Clay

Digital Marketing Recap: 2016 Year in Review

Over the past year, we’ve collected the most impactful insights from the world of digital marketing through our monthly Digital Marketing Recaps. To maintain an effective marketing strategy in 2017 and continue to navigate the ever-changing digital landscape, it’s important to review what big changes shaped 2016. Digital Marketing News This section features the top… Read More »

Insights // December 29, 2016
Gino Geruntino

Death: Circuit City Succumbs To Bad Business Decisions

This is the final piece in a four-part series looking at Circuit City’s precipitous decline and eventual death through the eyes of the Four Horsemen of the Apocalypse. This week we bow our heads and listen to the sounds of the Horseman of Death trot away, his horse’s hooves plodding across a barren battlefield. Circuit… Read More »

Insights // December 22, 2016
Lauren Adam

Famine: Circuit City’s Starvation From Bad Business Decisions

This is the third piece in a four-part series looking at Circuit City’s precipitous decline and eventual death through the eyes of the Four Horsemen of the Apocalypse. This week we look on helplessly as the Horseman of Famine strides quietly across a barren field where ideas and innovations once flourished. Circuit City was at… Read More »

Insights // December 15, 2016
Kevin Graham

Pestilence: Circuit City’s Plague of Poor Business Decisions

This is the second piece in a four-part series looking at Circuit City’s precipitous decline and eventual death through the eyes of the Four Horsemen of the Apocalypse. This week we look toward the Horseman of Pestilence, who led Circuit City’s leaders down the path of self-destruction. The constant pressure to outperform the competition and evolve… Read More »

Insights // December 8, 2016
Megan Thorington

War: Circuit City’s Battle of Bad Business Decisions

“Everything has its limit – iron ore cannot be educated into gold.” This quote might have been uttered by the great Mark Twain more than a century ago, but it still rings true across today’s generations of people and, as you’ll soon find out, brands. Circuit City, for example, was once a thriving electronics retailer… Read More »