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Insights // March 13, 2017
Liesel Rickert

Here for the Right Reasons: Creating an Authentic Brand in the Manufactured World of The Bachelor

Since The Bachelor first aired on ABC 16 years ago, there have been countless jokes, multiple spoofs, and surprisingly, a few successful relationships. Yet the biggest success stories are not the marriages, but rather the contestants who have used the show as a platform to create a brand as an influencer. Millions of fans follow… Read More »

Digital Marketing Recap
February 2017
Insights // March 10, 2017
Kevin Clay

Digital Marketing Recap: February 2017

Welcome to the Terakeet Digital Marketing Recap. This month, we’re taking a look back at some of the digital marketing realm’s biggest stories from February. Each recap delivers key pieces of news and insight to help you maintain an effective marketing strategy within the ever-changing digital landscape. Influencer Marketing News Influencer marketing is championing the… Read More »

Insights // February 22, 2017
Carly DiCocco

How Emotional Marketing Can Drive A Compelling Campaign

Emotional marketing or emotional advertising can be defined as a brand’s message with the intent to captivate consumers’ emotions, needs, wants, or aspirations. For example, we’ve all had our hearts broken by Sarah McLachlan at least once in our lives. If you’re anything like me, you’ve probably grabbed the TV remote and quickly changed the… Read More »

Digital Marketing Recap
January 2017
Insights // February 15, 2017
Kevin Clay

Digital Marketing Recap: January 2017

Welcome to Terakeet’s first Digital Marketing Recap of 2017. We’re taking a look back at some of January’s biggest stories from the digital marketing world. Every month, our recap delivers key pieces of news and insight to not only help you better understand where digital marketing is headed but also allow you to maintain an effective… Read More »

Digital Marketing Recap
December 2016
Insights // January 11, 2017
Kevin Clay

Digital Marketing Recap: December 2016

The digital marketing world saw an incredible amount of change in 2016. While some marketers may still be trying to recoup from the dizzying effect of 2016, we’re here to get you up to speed with how the end of the year shaped up. While we’re looking forward to 2017, we’re also taking a look… Read More »

Insights // December 30, 2016
Kevin Clay

Digital Marketing Recap: 2016 Year in Review

Over the past year, we’ve collected the most impactful insights from the world of digital marketing through our monthly Digital Marketing Recaps. To maintain an effective marketing strategy in 2017 and continue to navigate the ever-changing digital landscape, it’s important to review what big changes shaped 2016. Digital Marketing News This section features the top… Read More »

Insights // December 29, 2016
Gino Geruntino

Death: Circuit City Succumbs To Bad Business Decisions

This is the final piece in a four-part series looking at Circuit City’s precipitous decline and eventual death through the eyes of the Four Horsemen of the Apocalypse. This week we bow our heads and listen to the sounds of the Horseman of Death trot away, his horse’s hooves plodding across a barren battlefield. Circuit… Read More »

Insights // December 22, 2016
Lauren Adam

Famine: Circuit City’s Starvation From Bad Business Decisions

This is the third piece in a four-part series looking at Circuit City’s precipitous decline and eventual death through the eyes of the Four Horsemen of the Apocalypse. This week we look on helplessly as the Horseman of Famine strides quietly across a barren field where ideas and innovations once flourished. Circuit City was at… Read More »