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Digital Marketing Recap
June 2016
Insights // July 14, 2016
Kevin Clay

Digital Marketing Recap: June 2016

Welcome to the Terakeet Digital Marketing Recap. Over the last month, we’ve been gathering the most impactful articles from the digital marketing community. We’ll be diving into some key topics and insights in order to help you maintain an effective marketing strategy, and gain a sure footing within the ever-changing digital landscape. Digital Marketing In… Read More »

Insights // July 12, 2016
Danica Netti

Google’s Word-of-Mouth Barometer: The Pros and Cons of Co-occurrence

Word of mouth is a marketer’s holy grail – a rare convergence of controlled and uncontrolled variables working together to spread positive news about your brand. As we’ve written about this year, word of mouth marketing has seen a huge resurgence thanks to engagement marketing efforts, but how does the world’s largest search engine interpret… Read More »

Insights // June 14, 2016
Philip Gross

3 Lessons Improv Comedy Can Teach You About Marketing

Over the last few years, I have had the pleasure of participating in two creative teams: Terakeet and the Syracuse Improv Collective. The focus on entrepreneurship and invention at Terakeet has helped me become a better leader and marketer in our improv community. Also, an improv-based mentality supports killer creative work. On a fundamental level,… Read More »

Digital Marketing Recap
May 2016
Insights // June 8, 2016
Kevin Clay

Digital Marketing Recap: May 2016

Welcome to the Terakeet Digital Marketing Recap. In this month’s edition, we’re reviewing a few of the best digital marketing articles from May. Every month our recap features key news articles and insights to help you maintain an effective marketing strategy over the constantly evolving digital landscape. Digital Marketing News Influencer marketing was the hot… Read More »

Insights // June 3, 2016
Brent Scott

The Impact of Engagement Marketing: Beyond Brand Awareness

In simplest terms, marketing can be defined as all the activities involved with making people aware of a company’s products or services. It sounds simple enough, but in the world of 21st century marketing, there are nearly limitless ways to create visibility for a brand. Traditional marketing channels like print and television continue to thrive,… Read More »

Insights // May 20, 2016
Jonas Sickler

Don’t Miss the Target: Identifying Buyers and End Users

There is great value in marketing to customers who will never use your products. This statement may seem counterintuitive at first, but it uncovers a real problem facing brands whose products are purchased predominantly as gifts for others. There are endless products like this — from gifts for men, toys, engagement rings, to men’s underwear… Read More »

Digital Marketing Recap
April 2016
Insights // May 10, 2016
Kevin Clay

Digital Marketing Recap: April 2016

Welcome to the Terakeet Digital Marketing Recap. We’re looking back on some of the best digital marketing articles from April. Each month our recap delivers key news and insights to help you maintain an effective marketing strategy over the constantly evolving digital landscape. Digital Marketing News This month we’re leaving no stone unturned as we… Read More »

Digital Marketing Recap
March 2016
Insights // April 14, 2016
Terakeet

Digital Marketing Recap: March 2016

Welcome to the Terakeet Digital Marketing Recap. We’re looking back on some of the best digital marketing articles from March. Each month our recap delivers key news and insights to help you maintain an effective marketing strategy over the constantly evolving digital landscape. Digital Marketing News This month we’re looking at how your whole company… Read More »