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Category Archives for “Insights”

Insights // June 22, 2017
Stephanie Neshevski

6 Questions to Answer Before Choosing Branded Social Platforms

When it comes to choosing a social media platform to boost your brand’s online presence, it’s important to select ones with the highest returns on engagement and possible conversions. Due to limited resources or time, a lot of companies aren’t able to excel on every platform. Instead of stretching resources to the max, why not… Read More »

Insights // June 15, 2017
Kevin Clay

Why Control Isn’t Everything: How Influencer Marketing Fosters Trust and Authenticity

The public’s perception of us is an important part of our daily lives. We all like to take some level of ownership and control over the image we project. This can be done through our outward appearance, or even our efforts to do a random act of kindness each day. The same sentiment goes for… Read More »

Insights // June 8, 2017
Meghan Collins

How the Fyre Festival Used Influencer Marketing to Spark a Digital Fyre

Summer has recently crept up on us, but music festival season has been in full swing for a few months now. As the music industry’s record sales have waned in recent years, brands, artists, record labels, and event companies have found success by creating days-long music and cultural festivals, generating multi-million dollar profits with more… Read More »

Digital Marketing Recap
May 2017
Insights // June 7, 2017
Kevin Clay

Digital Marketing Recap: May 2017

Welcome to May’s edition of the Terakeet Digital Marketing Recap. This month, we’re featuring some of the most important articles from the digital marketing industry. Our recap delivers these key insights to help you maintain an effective marketing strategy within the ever-changing and dynamic digital landscape. Influencer Marketing News Marketing in the digital era is… Read More »

Insights // May 30, 2017
Carley Parsons

What Netflix’s Recommendation Algorithm Can Teach the Modern Marketing Industry

It’s an age-old marketing barrier: how do smaller businesses lacking clout even begin to compete with the behemoths of their industry? No matter the set, the plot is very much the same. For modern marketers, the set is the Internet (read: Google), and brands big and small are constantly auditioning for the part of Numero… Read More »

Insights // May 25, 2017
Amalia Scaravillo

7 Tips for a Better Email Marketing Subject Line

A lot of work goes into a well-constructed email, but without a compelling subject line, the chances of your email getting opened — let alone read— are slim. Taking the time to understand your audience and what makes your email important are the first steps to crafting your perfect subject line. Remember: your recipients are… Read More »

Insights // May 23, 2017
Jacob Lunduski

The Future of Search: Why Voice Search Is Here To Stay

Voice search queries, virtual assistants, and artificial intelligence, oh my! Online search has come a long way, and the latest trend includes a large increase in voice search queries. The data supports the trend as nearly 60 percent of queries are coming from a mobile device and 20 percent of those are voice searches. In… Read More »

Insights // May 18, 2017
Stephanie Koetzle

5 Ways to Create Urgency in Email Dialogue

As a marketing professional, do you ever wonder what makes your email stand out from the rest? It’s hard to stand apart when you’re buried in an influencer’s inbox. What makes your campaign enticing? Why would someone want to engage with you? Dialogue is just the beginning. You need to implement these tips right now… Read More »

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