Menu Search


5 Characteristics of Goal Planning

Insights February 19, 2013

Over the last few months, our own Shannon Welch and Joe O’Connor were lucky enough to attend a leadership program founded by Ahern, Murphy & Associates, one of the area’s premier organizational development agencies. In turn, Joe and Shannon spread what they were learning to the rest of us here at Terakeet through internal, bi-monthly leadership sessions. We discussed concepts like public speaking, goal setting, and Pareto’s 80-20 rule, among others. Personally, I found the discussion around goals most intriguing.

While I’ve always believed in the importance of writing down goals, I was shocked to find that less than 5% of the world actually takes the time to sit and plan theirs out. Further, I’ll be the first to admit that I found goal planning difficult, even intimidating at times, to the point where I was putting it off or avoiding it all together. Shannon and Joe helped us break down the planning process by defining 5 characteristics goals should have:


Goals Should Be

      • Specific
      • Measurable
      • Attainable
      • Relevant
      • Time Bound

Outlining a goal with the above characteristics in mind has allayed much of the intimidation that once stood in the way of my previous planning efforts. Further, I now believe that many goals fail not because they are too extravagant or grandiose when defining what the goal is (which covers Specific and Measurable), but because they are planned without properly defining how, when, and why the goal will be achieved (Attainable, Time Bound, and Relevant, respectively).


So how does that relate to SEO? Terakeet works with amazing clients in some of the most competitive spaces on the Internet. The goal of competing with and ultimately cannibalizing the competitors within the SERPs can seem daunting at first, but stepping back and developing a comprehensive game plan to achieve that goal not only lessens the stress of a new campaign, but actually sets the stage for each complex strategy. Beginning with the end in mind and a clear path of how to get there is the best way to implement any new strategy, and utilizing structured, written goals to define this path has been incredibly helpful.

Frontline Newsletter

Get our latest digital marketing insights and trending news, sent straight to your inbox.