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Digital Marketing Recap: June 2017

Insights July 12, 2017

Digital Marketing Recap
June 2017

Welcome to the Terakeet Digital Marketing Recap for June. Over the last month, we’ve been gathering and analyzing some of the most impactful articles from around the digital marketing realm. In this month’s edition, we’ll be featuring key topics and insights that will help you maintain an effective marketing strategy, and also keep you on course within the constantly evolving digital marketing landscape.

Influencer Marketing News

In June, there was a substantial number of articles discussing all of the things that make influencer marketing the powerhouse strategy it’s known to be. A lot of professionals have weighed in trends are becoming clear that successful strategies boil down to effective partnerships, engaging the appropriate audience, and learning from where other went wrong.

The Biggest Bang for Your Buck in a Small Package – Influencer marketing has solidified its spot as one of the most effective forms of digital marketing today, but there are quite a few nuances to this strategy. With costs for partnerships with top-tier influencers or celebrities being astronomical and engagement frankly not where it should be, brands are turning to the micro-influencers. Successful partnerships with these “smaller fish” rely on relevance and a little personal touch.

The Younger Folks Take the Wheel – It’s no mystery that from a marketing standpoint, younger people have power in numbers. Today, this notion is extremely evident throughout various social media platforms. Due to the numbers of their respective audiences, and how engagement is fairly high with users in their teens and twenties, one in three users is actually qualifying as influencers. 

Learning From Some of the Best – There’s so much content around the web about what not to do when it comes to effective influencer marketing strategies, but it’s time to take a look at what successful campaigns actually look like. From the level of impact, to how to best implement, there’s a lot of worthwhile insight from these 11 examples.

Digital Marketing News

The Internet is a place that’s ever-changing. As marketers, it’s our job to make sure we’re staying on top of it and making the necessary adjustments as needed. This month, we’re showcasing how sometimes things outside your control can affect consumers’ perception of you, as well as ways to make sure your content efforts don’t fall flat.

How Ads Are Impacting Your Brand Perception – In a digital marketing age where word spreads at lightning fast speed across the web, positive sentiment and perception is crucial for brands. In a recent survey, over a third of consumers said ads placed next to offensive content online absolutely affects their perception of that brand. Now since this is hardly ever influenced by the brand itself, it’s thrown a large spotlight on companies like Google to take action against offensive and negative content online.

The 10 Pillars of Successful Content – Marketing strategies have to hit multiple checkpoints before being deemed successful. They need to be analyzed regarding the range of impact, effectiveness against KPIs, adequate return based on time and money invested, etc. There’s no end-all-be-all approach when it comes to creating successful content, but here are 10 things to look out for if you hope for your content to perform at its best.

Search Engine News

A lot happened with Google during the month of June. The company is making massive efforts to combat undesirable content online, while simultaneously working to create a better user experience for everyone. It’s sometimes difficult to predict where Google is going, but it definitely has its sights set on more qualitative efforts.

Stop Being a Worrywart About Algorithms – If you hope to one day crack the codes that are Google’s algorithms, or even simply want to have a firm understanding of what Google has up its sleeve, don’t hold your breath. The search engine giant is releasing less and less insight pertaining to algorithm updates (probably due to various algorithms bringing about change on a rolling basis) and it’s seeming to send marketers scrambling a little. Is this amount of stress and energy really necessary though? 

Google Dropping the Hammer on Annoying Ads – With ad-blocking on the rise, Google is taking initiative when it comes to providing a better user experience. The company has announced that it will begin blocking ads on Chrome it’s referring to as “annoying” next year. Publishers and site owners will be notified if ads on their site don’t meet a certain standard and will be directed to take action immediately.

Google News Redesign Focuses on Fact-Checking – A new version of Google News is being rolled out and the changes emphasize the company’s desire to provide diverse perspectives, fact-based articles, and more options for users to control their own dashboards. This is seen as Google’s ongoing effort to provide both a better user experience and tackle the proliferation of false or “bad” content online.

Social Media News

Various social media platforms can be beasts all their own; often times appealing to a distinct set of individuals through a distinct set of features. Social media is by no means a one-size-fits-all approach when it comes to your brand, so choose one based on what matters most to you. While you’re at it, make sure you encourage open and honest conversation, as well as appropriate levels of transparency when required.

Choosing the Right Social Platform for Your Brand – It’s always advantageous for brands to constantly think of ways to grow and better engage their audience. Due to the impact and reach, one of the best ways to do this is through social media. However, before taking the plunge into branded social profiles, be sure to choose wisely based on multiple factors including desired visibility, sales, and traffic.

Instagram Helping with Transparency – The FTC has made it abundantly clear that sponsored or advertorial content on social media needs to be marked as such. Even though consumers are pretty perceptive and able to pick up on paid product placements, these regulations do try to ensure honest and ethical practices when it comes to social media. Because the exact methodology is still a little ambiguous though, Instagram is helping out by rolling out new features that easily allow influencers and celebrities to mark their posts as sponsored.

Quote of the Month

“Brand authenticity and trustworthiness are major keys to attracting and retaining customers in any digital marketplace. The companies that find ways to make real connections with people will have the biggest opportunities to grow their audience.”

– Zack Davis, Senior Account Manager

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