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Insights

From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

Inside Terakeet

A glimpse into our offices, team and culture.

Recent Posts

Inside Terakeet // July 24, 2015
Terakeet

Sun, Sailing & Celebrations: How Terakeet Beats the Summer Heat

Each season over the past year we’ve shared what we like best about fall, winter and spring in Central New York. Our last edition in this series focuses on the season that brings us the most promising weather — though it doesn’t last very long — summer. Summertime in Syracuse is fleeting, to be sure.… Read More »

Inside Terakeet // July 22, 2015
Ally Wyle

Employee Spotlight: Collin Kohberger

Collin strives for success on a daily basis. His appetite for knowledge and his desire to continue to grow at Terakeet has led him on a successful career path. In less than a year, Collin was promoted from Brand Strategist to Senior Brand Strategist, eventually continuing on to his current role, Brand Strategy Supervisor. I… Read More »

Insights // July 15, 2015
Allie Kotula

The Power of Influence: How to Increase Your Digital Presence

While influence is a noun, meaning “the capacity or power of persons or things to be a compelling force on the actions behavior, opinions, etc., of others,” it’s also a verb. In our industry, all brands have the power to leverage this action word. Here is an easy example to help showcase this phenomena: A… Read More »

Inside Terakeet // July 10, 2015
Brenna Houghton

Terakeet Hiring Update: June 2015

In 2014, the National Association of College and Employers surveyed nearly 10,000 Bachelor degree seniors and found that the opportunity for growth is the most important thing for students when evaluating a job offer. At Terakeet, this statistic goes a long way. One of the biggest challenges we face from a recruiting perspective is: How… Read More »

Insights // July 8, 2015
Patrick Lane

Digital Marketing Recap: June 2015

Each month we bring you our favorite ideas and impactful articles from the digital marketing community. June’s recap delivers key news and insights to help you maintain an effective marketing strategy and navigate the constantly evolving digital landscape. Digital Marketing News Understanding and listening to target influencers is key to creating engaging content that your… Read More »

Insights // June 30, 2015
Katie Budd

So Your Industry is Boring: How to Create Compelling Content that Delivers Value to Your Audience

The rise of the Internet has had a great effect on the world’s marketplace, connecting people with services and goods faster and farther than ever before. This means that there is a greater need for companies who have experience connecting potential consumers with the brands that they’d be interested in. Not all brands are created… Read More »

Inside Terakeet // June 29, 2015
Adam Marinelli

Terakeet Launches Internal Professional Development Program TerakeetU

“I live to learn. It’s the light that illuminates my intellectual mind. Dedicate your life to learning and growing your mind. TerakeetU provides a unique opportunity for our employees to grow as individuals in this industry.” – Anthony DeMario, Sr. Brand Strategist In life, we must push ourselves to never stop learning. After all, life… Read More »

Inside Terakeet // June 24, 2015
Laura Neitz

Employee Spotlight: Pat Lane

Invention: Continuing the legacy of actualizing the company’s first-to-market ideas and strategies. This is not only a core value of Terakeet, but also an exceptional trait manifested in many of our employees. Patrick Lane is a clear frontrunner when it comes to invention. He takes the most challenging situations and comes up with innovative and… Read More »