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From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

Inside Terakeet

A glimpse into our offices, team and culture.

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Inside Terakeet // November 21, 2014
Terakeet

What is “Mr. Terakeet”?

And the winner is…. Terakeet will be hosting the first-ever Mr. Terakeet Pageant on Wednesday, December 3rd, 2014 at Small Plates in Armory Square at 6pm. The pageant will highlight a fundraiser to benefit students in the Syracuse City School District. All funds raised at the event will go to The Cause for the Cuse, a… Read More »

Inside Terakeet // November 13, 2014
Terakeet

Cause for the ’Cuse Fundraiser Underway

A few weeks in, and with about a month and a half to go, Terakeet’s second annual Cause for the Cuse (our school supply drive for students within the Syracuse City School District) is off to a strong start. We’re nearly a fifth of the way to our fundraising goal, and we’re more than halfway… Read More »

Inside Terakeet // November 7, 2014
Jess D'Eredita

Employee Spotlight: Anthony DeMario

Brand Strategist Anthony DeMario has always had a lifelong passion for radio. Prior to working at Terakeet, Anthony was offered a sales and marketing internship at Entercom Communications in Buffalo, NY. Determined to get on the air, he was soon voicing commercial spots. When his first internship finished, he joined the team of the “Rob… Read More »

Insights // November 4, 2014
Patrick Lane

Digital Marketing News Recap: October 2014

Month two of the Terakeet Digital Marketing News Recap has arrived! Once again we’ve created a  monthly roundup of some of the latest thoughts and trends from the world of online marketing. This recap will deliver key news and insights to help you maintain an effective marketing strategy over the constantly changing digital landscape. Digital… Read More »

Insights // October 31, 2014
Katie Budd

Life After Penguin 3.0

Google’s Penguin algorithm refresh began rolling out Friday, October 17, and is expected to fluctuate rankings over the next few weeks before finally settling. This algorithm was first introduced in April 2012 in an effort to penalize websites using spammy link building techniques. The current refresh reportedly affects roughly 1% of all English queries. If… Read More »

Inside Terakeet // October 30, 2014
RJ Licata

For Employees and Clients Alike, Terakeet Represents Opportunity

Opportunity. I’ve been working at Terakeet for just over four months, and one notable quality (of many) that I’ve noticed about this company is opportunity. As a workforce veteran it offers the opportunity to come and define your career. It offers the opportunity, for a recent graduate, to come and launch a career. And for clients,… Read More »

Insights // October 28, 2014
Carolyn Fogg

Rome Wasn’t Built in a Day: Why It Takes Time to Rank #1

When I was younger, I was convinced the above quote was just a nice way of saying, “be patient.” As I have progressed through life, I’ve realized that patience is truly a virtue. Combine patience with hard work, and the results can be amazing. This relates closely to ranking clients’ websites in top spots within the… Read More »

Inside Terakeet // October 23, 2014
Terakeet

What Terakeeters “Fall” For in CNY

Much is made about Central New York winters and the record-breaking snowfall we receive year after year, but often lost in the “excitement” of looming whiteouts is a beautiful fall season that offers fun things to do and breathtaking landscapes. We recently polled our team to find out what autumn traditions they enjoy most, and… Read More »