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From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

Inside Terakeet

A glimpse into our offices, team and culture.

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Insights // December 18, 2014
Elizabeth McCall

Leveraging Seasonality to Your Advantage

What is Seasonality? In the world of search, understanding what keywords people are searching, as well as when they are searching for them, is crucial to developing a digital marketing strategy. We refer to the pattern of these fluctuations to search volume over time as “seasonality.” To identify these trends, it’s important to study and… Read More »

Inside Terakeet // December 17, 2014
Bridget Stack

Employee Spotlight: Kevin Graham

Most weekday mornings, you can find Kevin Graham wearing a button-down shirt while sipping coffee out of a Batman mug. There are more similarities between the sharply-dressed Brand Strategist and Bruce Wayne than meets the eye. Kevin, too, has an alter ego. Kevin “The Man” Graham is a champion in both individual and tag team… Read More »

Insights // December 12, 2014
Patrick Lane

Digital Marketing News Recap: November 2014

Welcome to the November edition of the Terakeet Digital Marketing News Recap. This is our monthly roundup of the latest thoughts and trends from the world of online marketing. Each month we’ll deliver key news and insights to help you maintain an effective marketing strategy over the constantly evolving digital landscape. Digital Marketing Strategy CMOs… Read More »

Insights // December 11, 2014
Matthew Raven

Brand Visibility & Other Ancillary Benefits in a Results-Driven World

Have You Heard? Word-of-Mouth Success Can be Achieved Online The landscape of organic search is constantly evolving–so much so that I can guarantee Google will have changed its algorithm by the time I’ve finished writing this post. As digital marketers, we know how frustrating that can be. Fortunately, there is one constant factor in this… Read More »

Inside Terakeet // November 21, 2014
Terakeet

What is “Mr. Terakeet”?

And the winner is…. Terakeet will be hosting the first-ever Mr. Terakeet Pageant on Wednesday, December 3rd, 2014 at Small Plates in Armory Square at 6pm. The pageant will highlight a fundraiser to benefit students in the Syracuse City School District. All funds raised at the event will go to The Cause for the Cuse, a… Read More »

Inside Terakeet // November 13, 2014
Terakeet

Cause for the ’Cuse Fundraiser Underway

A few weeks in, and with about a month and a half to go, Terakeet’s second annual Cause for the Cuse (our school supply drive for students within the Syracuse City School District) is off to a strong start. We’re nearly a fifth of the way to our fundraising goal, and we’re more than halfway… Read More »

Inside Terakeet // November 7, 2014
Jess D'Eredita

Employee Spotlight: Anthony DeMario

Brand Strategist Anthony DeMario has always had a passion for radio. Prior to working at Terakeet, Anthony was offered a sales and marketing internship at Entercom Communications in Buffalo, NY. Determined to get on the air, he was soon voicing commercial spots. When his first internship finished, he joined the team of the “Rob Lucas… Read More »

Insights // November 4, 2014
Patrick Lane

Digital Marketing News Recap: October 2014

Month two of the Terakeet Digital Marketing News Recap has arrived! Once again we’ve created a  monthly roundup of some of the latest thoughts and trends from the world of online marketing. This recap will deliver key news and insights to help you maintain an effective marketing strategy over the constantly changing digital landscape. Digital… Read More »