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Inside Terakeet

A glimpse into our offices, team and culture.

Recent Posts

Inside Terakeet // November 25, 2015
Allie Kotula

Employee Spotlight: Brittney Lee

At Terakeet when we have conversations about competition, whether the topic is how to best deliver results to a client or last night’s fray on the dodgeball court, you can be sure that one name will invariably be mentioned: Brittney Lee. Brittney has brought her competitive nature, and a new furry friend, into the Terakeet… Read More »

Insights // November 17, 2015
Carley Parsons

Google Isn’t Your Customer: Engagement Marketing Aids Remembrance, Not Just Awareness

One of the most important goals of digital marketing is generating brand awareness. The online landscape is intimidating; it’s full to the brim (if it even has a brim) of content created by companies fighting to build an audience—to just get noticed by someone, or shared or liked. What For? Before we get into how… Read More »

Insights // November 12, 2015
Ryan Frantzis

The Powerful Impact of Marrying Permission and Disruptive Marketing

There are, generally speaking, three types of marketing strategies: permission marketing, disruption marketing, and interruption marketing. All too often people will overlook the differences between disruptive and interruptive marketing strategies. They belong in the same family, but interruption marketing is the oldest brother, born way before his other siblings and prone to rebellion. Introducing the… Read More »

Inside Terakeet // November 11, 2015
Lauren Hoffman

It’s for the Kids: A Cause for the ‘Cuse Update

With the new year rapidly approaching along with lots of impending snow—sorry, it’s inevitable—we’d like to take a moment to recap some of the great things Cause for the ‘Cuse has been up to. Back in June, the first annual Cause for the ‘Cuse golf tournament was held at Foxfire Golf Course in Baldwinsville, NY.… Read More »

Insights // November 10, 2015
Matt Read

The Key to Brand and Shopper Nirvana

Trusted Information Comes From People You Know The entire science (or field or art or whatever term we’re using to describe the industry today) of marketing and advertising was created to replicate one thing: word of mouth, or getting advice from a friend, mentor or someone else you deem to be relevant and trustworthy. Now,… Read More »

Inside Terakeet // November 6, 2015
Brenna Houghton

Terakeet Hiring Update: October 2015

In today’s world, college juniors and seniors are beginning their quest for the perfect job in a much different manner that many of us did five, ten and even twenty years ago. The search for that high-paying job, or a position at a big name employer doesn’t seem to carry the same weight. Instead, students… Read More »

Insights // November 4, 2015
Patrick Lane

Digital Marketing Recap: October 2015

As we head into November, let’s take a look back on some of last month’s most interesting articles from the world of engagement marketing. Our October recap delivers key news and insights to help you maintain an effective marketing strategy and navigate the constantly evolving digital landscape. Digital Marketing News Finding the right influencers and… Read More »

Insights // October 30, 2015
Joseph Torrillo

Why Your Brand Should Pay Closer Attention to The World Series Power Outage

The power outage that occurred during Game 1 of the MLB World Series between the Mets and Royals has been well documented over the last 36 hours.  While most of the reports discuss why the Fox Sports broadcast was interrupted, they fail to discuss its impact beyond the fact that television viewers missed an at-bat,… Read More »