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Insights

From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

Inside Terakeet

A glimpse into our offices, team and culture.

Recent Posts

Insights // June 30, 2015
Katie Budd

So Your Industry is Boring: How to Create Compelling Content that Delivers Value to your Audience

The rise of the Internet has had a great effect on the world’s marketplace, connecting people with services and goods faster and farther than ever before. This means that there is a greater need for companies who have experience connecting potential consumers with the brands that they’d be interested in. Not all brands are created… Read More »

Inside Terakeet // June 29, 2015
Adam Marinelli

Terakeet Launches Internal Professional Development Program Terakeet U

“I live to learn. It’s the light that illuminates my intellectual mind. Dedicate your life to learning and growing your mind. TerakeetU provides a unique opportunity for our employees to grow as individuals in this industry.” – Anthony DeMario, Sr. Brand Strategist In life, we must push ourselves to never stop learning. After all, life… Read More »

Inside Terakeet // June 24, 2015
Laura Neitz

Employee Spotlight: Pat Lane

Invention: Continuing the legacy of actualizing the company’s first-to-market ideas and strategies. This is not only a core value of Terakeet, but also an exceptional trait manifested in many of our employees. Patrick Lane is a clear frontrunner when it comes to invention. He takes the most challenging situations and comes up with innovative and… Read More »

Insights // June 19, 2015
Mary Godnick

5 Reasons to Switch to an Integrated Marketing Plan

Engagement marketing, PR, traditional marketing and social media often operate on separate islands. They may be managed by different departments with different goals, strategies and theories. However, as the internet becomes a primary source of news, entertainment, and commerce for many people, and the use of traditional media shrinks, the lines between each of these… Read More »

Inside Terakeet // June 12, 2015
Julie Barriere

The First Annual Cause for the ‘Cuse Golf Tournament Raises More than $3,500

This past weekend, golfers from all over Upstate New York joined us at Foxfire Golf Course in Baldwinsville for the inaugural Cause for the ‘Cuse Golf Tournament. Thanks to generous donations from our 83 participants, we raised over $3,660 at this event that will be used to buy much needed school supplies, winter jackets, and… Read More »

Inside Terakeet // June 9, 2015
Philip Gross

Character Qualities for Teamwork in the Workplace

Recently we had the privilege of hosting several young women from SUNY Oswego’s American Marketing Association chapter at our office. They were professional, courteous, strong, and creative – the kind of brilliant young leaders we love to hire at Terakeet. At the end of our visit, they asked a tough question: “What distinguishes your work… Read More »

Terakeet Hiring Update – May 2015

Across the country, May marks the month in which thousands of recent graduates begin to enter the workforce – the so-called “real world” – for their first time. Recruiters are flooded with resumes, and students are overwhelmed with finals, applications, and interviews for the next chapter of their lives. For Terakeet, recruiting and retaining top… Read More »

Insights // June 3, 2015
Patrick Lane

Digital Marketing Recap: May 2015

As always, we’ve been curating our favorite ideas and impactful articles from the digital marketing community. This recap of May delivers key news and insights to help you maintain an effective marketing strategy and navigate the constantly evolving digital landscape. Digital Marketing News Learning that more is not always better is an important lesson. This… Read More »