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Insights

From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

Inside Terakeet

A glimpse into our offices, team and culture.

Recent Posts

Insights // June 19, 2015
Mary Godnick

5 Reasons to Switch to an Integrated Marketing Plan

Engagement marketing, PR, traditional marketing and social media often operate on separate islands. They may be managed by different departments with different goals, strategies and theories. However, as the internet becomes a primary source of news, entertainment, and commerce for many people, and the use of traditional media shrinks, the lines between each of these… Read More »

Inside Terakeet // June 12, 2015
Julie Barriere

The First Annual Cause for the ‘Cuse Golf Tournament Raises More than $3,500

This past weekend, golfers from all over Upstate New York joined us at Foxfire Golf Course in Baldwinsville for the inaugural Cause for the ‘Cuse Golf Tournament. Thanks to generous donations from our 83 participants, we raised over $3,660 at this event that will be used to buy much needed school supplies, winter jackets, and… Read More »

Inside Terakeet // June 9, 2015
Philip Gross

Character Qualities for Teamwork in the Workplace

Recently we had the privilege of hosting several young women from SUNY Oswego’s American Marketing Association chapter at our office. They were professional, courteous, strong, and creative – the kind of brilliant young leaders we love to hire at Terakeet. At the end of our visit, they asked a tough question: “What distinguishes your work… Read More »

Terakeet Hiring Update: May 2015

Across the country, May marks the month in which thousands of recent graduates begin to enter the workforce – the so-called “real world” – for their first time. Recruiters are flooded with resumes, and students are overwhelmed with finals, applications, and interviews for the next chapter of their lives. For Terakeet, recruiting and retaining top… Read More »

Insights // June 3, 2015
Patrick Lane

Digital Marketing Recap: May 2015

As always, we’ve been curating our favorite ideas and impactful articles from the digital marketing community. This recap of May delivers key news and insights to help you maintain an effective marketing strategy and navigate the constantly evolving digital landscape. Digital Marketing News Learning that more is not always better is an important lesson. This… Read More »

Employee Spotlight: Shannon Welch

At the forefront of Terakeet’s mission is our tireless commitment to the satisfaction of our customers. This requires not only the delivery of exceptional work, but having team members who are capable of building strong relationships through intense listening, meaningful communication and who are truly invested in the happiness and well-being of others. Enter: Shannon… Read More »

Insights // May 21, 2015
Kevin Clay

Staying Ahead of the Curve: How to Leverage and Influence a Product Life Cycle

Do you have “that friend” who camps out in line overnight for the latest gadget? What about that one person who spends so much time reading reviews that they never make a purchase? Perhaps you even know someone who’s so out of touch that they still can’t let go of their trusty Sony Discman. Or… Read More »

Insights // May 19, 2015
Curtis Weyant

Understanding Online Behavior: 6 Motivators for Content Creators

Online publishing comes in all shapes and sizes, from pithy social media posts to thousands-of-words-long ebooks. There’s all sorts of data about how much people publish, how quickly they do so, and the rate at which the new content is being created and disseminated. But while there’s plenty of information about what people are creating… Read More »