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From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

Inside Terakeet

A glimpse into our offices, team and culture.

Recent Posts

Featured Post // February 26, 2015
Juliana Moore

Anatomy of a Natural Mention: The Benefits of Earned Media in Digital Marketing

Think about politics: the more people singing your praises, the better candidate you’re perceived to be. The politician who spends big on TV commercials and other impersonal advertisements without taking the time to campaign in a grassroots fashion often loses to the one who takes the time to build genuine relationships with voters. Well, it’s… Read More »

Inside Terakeet // February 25, 2015
Alexandra Gilmore

Employee Spotlight: Jordan Tetro

This past year, fellow employee Jordan Tetro relocated to the apartment of her dreams. Her new place would not accommodate the furniture she used throughout her life, so she was faced with a challenge: buy all new furniture, or reinvent older, less expensive pieces to fit her new life. She chose to start anew, refinishing… Read More »

Inside Terakeet // February 20, 2015
Terakeet

Terakeet’s Guide to Surviving the Syracuse Winter

Back in October, we shared some of our favorite fall activities. With prime weather conditions for growing apples and making wine, Central New York is the perfect place to enjoy a crisp, colorful autumn. For those who aren’t native to Syracuse, however, the winter season can be a tougher sell. Still, as a group with… Read More »

Featured Post // February 19, 2015
Jack Mannion

5 Easy Ways to Offer Value in Your Blogger Outreach Campaigns

You’ve crafted the million-dollar idea, and coined the catchy name for it. You’ve built a website, and have begun developing your social media profiles. So what’s next in the process? Branding, otherwise known as 2015’s biggest buzzword. For your company to be successful, you have to distinguish yourself from others within your industry; you do… Read More »

Inside Terakeet // February 13, 2015
Adam Marinelli

2014 Cause for the ‘Cuse Campaign Raises Over $20,000 in Supplies for Local Schools

This week, at our headquarters in downtown Syracuse, Terakeet employees boxed up and delivered over $20,000 worth of clothing and school supplies to students of 24 Syracuse city schools, the culmination of year two of our employee-led fundraiser, Cause For The ‘Cuse. In 2013, when Terakeet first announced the launch of the Cause as part… Read More »

Inside Terakeet // February 11, 2015
Brenna Houghton

Terakeet Hiring Update – January 2015

In the engagement marketing industry change happens fast and often. The same can also be said for recruiting—particularly at a company that has grown as consistently as ours. In this first edition of what will become a recurring piece, I’m going to share some of our recent hiring successes as well as our direction for… Read More »

Insights // February 4, 2015
Patrick Lane

Digital Marketing News Recap: January 2015

This is the first Terakeet Digital Marketing News Recap of 2015! Welcome to our monthly roundup of the latest thoughts and trends from the world of online marketing. Each month we’ll deliver key news and insights to help you maintain an effective marketing strategy over the constantly evolving digital landscape. Digital Marketing Strategy We’re now… Read More »

Insights // January 29, 2015
Curtis Weyant

Why You Must Optimize Your Website for Mobile in 2015

Given the explosive increase in smartphones over the last few years, offering a decent experience for customers and other users on mobile devices has become a necessity. However, the MarketLive Inc. Performance Index for Q4 2014 recently indicated that although mobile traffic and sales are up, there’s still a relatively high bounce rate for mobile… Read More »