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Insights

From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

Inside Terakeet

A glimpse into our offices, team and culture.

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Inside Terakeet // April 21, 2015
Terakeet

The Terakeet Team’s Favorite Spring Activities

We’ve spent the last five months wondering whether winter would ever end. Sure, we have ways to make the season more enjoyable, but by the time April rolled around, we were all pretty much in agreement: “We’re ready for spring!” Well, spring has finally sprung in Syracuse (sort of), so we once again gathered up… Read More »

Inside Terakeet // April 13, 2015
Brenna Houghton

Terakeet Hiring Update – March 2015

Terakeet is a company fueled by innovators. Born out of a college dorm room, our headquarters has since become a Silicon Valley-worthy office environment in the heart of Syracuse thanks to the people behind its vision. One of our most unique assets, our proprietary software, was designed and developed by our CTO, our Senior VP… Read More »

Insights // April 8, 2015
Patrick Lane

Digital Marketing News Recap: March 2015

March has come and gone and with the changing of the month comes a new Terakeet News Recap. We’ve taken some time to curate the best ideas and news stories we found over the past month to give you a quick look at the latest thoughts and trends from the world of online marketing. Each… Read More »

Insights // April 2, 2015
Bryan Conte

Customers Define Your Brand, Not You: Creating Brand Evangelists

Take a moment to reflect on the last time you were happy when a pushy salesperson stopped to tell you what they wanted you to do, versus what they could actually do for you. Probably never, right? As a customer, why should you care about what a brand wants? You care about how the brand’s… Read More »

Insights // March 27, 2015
RJ Licata

How to Create Effective Content Using The SPEAR Technique

Content should be one of the driving forces behind a brand’s success online. That’s no secret. Although content has always been useful in communicating a message or sharing an idea, it has recently evolved into an extremely effective method for brands to build a lasting relationship with their customers. And many customers prefer it this… Read More »

Inside Terakeet // March 25, 2015
Mary Godnick

Employee Spotlight: Shane LaChance

If there was one word to describe Senior Brand Strategist Shane LaChance, it would be dynamic. His degree in marketing, and personal appreciation of learning new skills makes him the “swiss army knife” of strategists. In high school, Shane taught himself how to use graphic design tools and his skills have added a unique edge… Read More »

Inside Terakeet // March 20, 2015
Curtis Weyant

The Importance of Happiness at Work

Today is the International Day of Happiness, which means that today people all over the world are spreading thoughts about what happiness means to them, as well as ideas for how to achieve and maintain happiness. In thinking about happiness, I wanted to share some of my own thoughts about happiness and the workplace. What… Read More »

Insights // March 17, 2015
Carolyn Jannetti

Be a Story Teller: Engage your Customer with Content Marketing

As marketing guru Seth Godin puts it, the TV-Industrial complex (mass-marketing) is long dead. What is valuable now is not shouting at people with your concepts and products. Companies must influence and engage customers by showing them something useful in a unique way. If what you are creating is thoughtful and unlike anything else out… Read More »