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We're experienced marketing professionals, but more than that we’re real people, connecting brands and businesses on a personal level with innovative solutions to identify, engage and mobilize their key audiences on the web.

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Carley Parsons

Senior Content Strategist

Carley Parsons’ Posts //

Insights // November 17, 2015
Carley Parsons

Google Isn’t Your Customer: Engagement Marketing Aids Remembrance, Not Just Awareness

One of the most important goals of digital marketing is generating brand awareness. The online landscape is intimidating; it’s full to the brim (if it even has a brim) of content created by companies fighting to build an audience—to just get noticed by someone, or shared or liked. What For? Before we get into how… Read More »

Insights // January 22, 2015
Carley Parsons

Top 5 Outreach Email Tips for Your 2015 Digital Marketing Strategy

While many businesses are planning on upping their social media and mobile budgets in 2015, email remains one of the most effective ways of connecting your company with its audience and potential customers. So, in a time when people are busier than ever, how do you begin to write an outreach email that will get… Read More »

Insights // January 13, 2015
Carley Parsons

Discovering That Million-Dollar Idea: Tips to Brainstorm Better

It’s a new year and new ideas are in high demand. Maybe the annual awareness campaign needs a refresh; your CEO wants an exceptional Valentine’s Day social engagement strategy; it’s on you to increase site traffic 80% by June. But where do you start? Enter the brainstorm session. Some argue that brainstorming is a useless,… Read More »

Insights // July 1, 2014
Carley Parsons

The World Cup of SEO: Why Small Wins Matter

This afternoon at 4PM EST, the United States men’s national soccer team (USMNT) will face Belgium in the World Cup knockout round. But wait — didn’t they lose to Germany last Thursday? How are they advancing? Why is the U.S. celebrating a loss? As it turns out, the USMNT are moving on to the next round… Read More »

Insights // June 4, 2014
Carley Parsons

Community Engagement: How to Get Your Market to Say Yes (For Free)

  It’s popularly thought that the barter system is an archaic, dead practice, but it’s a prime example of a valuable exchange sans money. That, and the shrewd negotiations that occur around grade school lunch tables. Peanut butter and jelly for a pizza Lunchable, anyone? But in the adult, corporatized world, can it still be… Read More »

Insights // October 7, 2013
Carley Parsons

Times They are A-Changin’: What Does Your Business Want to Be When it Grows Up?

There’s no shortage of inspirational quotes, historical one-liners, and famous lyrics telling us how to feel about, react to, or approach the infamous concept of change. To give ourselves a working definition, good-ol’ Merriam-Webster claims that change means “to become different, to make (someone or something) different, or to become something else.” When starting or… Read More »