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From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

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Digital Marketing Recap
January 2016
Insights // February 10, 2016
Patrick Lane

Digital Marketing Recap: January 2016

Welcome to the Terakeet Digital Marketing Recap. We’re looking back on the biggest stories in digital marketing from January. Each month our recap delivers key news and insights to help you maintain an effective marketing strategy over the constantly evolving digital landscape. Digital Marketing The Super Bowl is over, the ads have aired and now… Read More »

Insights // February 5, 2016
Kevin Hassett

Hail Mary or Sustained Drive? Influencer Marketing in Today’s Marketing Plan

Not only is the Super Bowl the biggest football game of the season, it is also the single largest television viewing event in America each year. There is endless hype surrounding the game and Super Bowl 50 is poised to break TV audience records yet again. Some of that excitement might even be around the… Read More »

Insights // January 29, 2016
Steven Dwyer

4 Major Aspects of Marketing and the Pop Culture Stars Who Exemplify Them

So, I know what you’re thinking: the pop culture world is superfluous and the only real benefit it brings is a distraction from day-to-day monotony–and to some extent, you’re right. Celebs are seen as the ultimate influencers, but there are also lesser-known and often more important, untapped influencers just waiting to experience and discuss your… Read More »

Inside Terakeet // January 27, 2016
Craig Lockwood

Employee Spotlight: Brian Quoss

Back in 2009, I started working at a small interactive design shop here in Syracuse. That’s when I first met Brian Quoss, and I’ve had the pleasure of working with him ever since. Since meeting Quoss, I’ve witnessed his movement up the ranks to where he is now as Terakeet’s Design Director. Quoss is a… Read More »

Insights // January 20, 2016
Collin Kohberger

Using Your Why: Creating Long-Term Brand Loyalty

“People don’t buy what you do, they buy why you do it.” The first time I heard this line from Simon Sinek in his now famous TEDx talk, it completely changed the way I look at brand communication – or as it’s sometimes referred, marketing. After all, most marketing is just a word for how… Read More »

Insights // January 14, 2016
RJ Licata

The Future of Marketing is Here [Infographic]

Marketers are constantly creating new tools, new techniques, and new strategies, each aimed at accomplishing the same, general outcome: sell more stuff. Despite the latest trends, or perhaps in spite of them, marketers often end up returning to the tried and true approaches. In other words, they come back to what works. These principles are… Read More »

Insights // January 12, 2016
Bryan Conte

The Psychology of Color and Digital Interaction

Color has long been debated as a driver in purchase decisions, branding, and mood-affect. We live and operate in a time where brands and content are abundant, but attention and retention is limited. How can you stand out? When you examine the psychology behind different colors and the reactions and associations they elicit, they can… Read More »

Digital Marketing Recap
December 2015
Insights // January 6, 2016
Patrick Lane

Digital Marketing Recap: December 2015

The digital marketing community experienced tremendous growth in 2015. We watched as influencer marketing expanded rapidly, coupling the reach of the internet with the power of word of mouth marketing. As we venture into a new year, we’re looking back at the month of December and delivering key news and insights to help you maintain… Read More »