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From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

Inside Terakeet

A glimpse into our offices, team and culture.

Recent Posts

Inside Terakeet // March 23, 2017
Ryan Garver

A Day in the Life of a Software Engineer: Coding Our Team’s Values

Software Engineers at Terakeet are dedicated to designing and implementing Terakeet’s proprietary in-house enterprise systems. Every Software Engineer has expertise in building and evolving sophisticated Rails applications that are used internally to manage a variety of Terakeet’s business processes. These systems are always advancing to support new features and technologies, and they contribute to Terakeet’s… Read More »

Insights // March 13, 2017
Liesel Rickert

Here for the Right Reasons: Creating an Authentic Brand in the Manufactured World of The Bachelor

Since The Bachelor first aired on ABC 16 years ago, there have been countless jokes, multiple spoofs, and surprisingly, a few successful relationships. Yet the biggest success stories are not the marriages, but rather the contestants who have used the show as a platform to create a brand as an influencer. Millions of fans follow… Read More »

Digital Marketing Recap
February 2017
Insights // March 10, 2017
Kevin Clay

Digital Marketing Recap: February 2017

Welcome to the Terakeet Digital Marketing Recap. This month, we’re taking a look back at some of the digital marketing realm’s biggest stories from February. Each recap delivers key pieces of news and insight to help you maintain an effective marketing strategy within the ever-changing digital landscape. Influencer Marketing News Influencer marketing is championing the… Read More »

#BeBoldForChange: Terakeet Celebrates International Women’s Day

Happy International Women’s Day to women and men all over the world! 2017 has already proved that the narrative of women’s rights continues to evolve and that there is still a lot of work to do. It’s been nothing short of inspirational to see women from all over the world using their voices for good… Read More »

Inside Terakeet // February 24, 2017
Philip Gross

Innovate and Inspire: Terakeet’s Second Annual Entrepreneurship Day

On February 9th and 10th, Terakeet hosted its second annual Entrepreneurship Day. It was another strong success – here’s a peek under the hood. One of the neat things about Entrepreneurship Day is how the event essentially runs itself. We do a fair amount of work prepping for the big day, like communicating the vision… Read More »

Inside Terakeet // February 22, 2017
Rachel Bantelman

Employee Spotlight: Dylan Hendrix

I had been working at Terakeet for just over a month when Dylan took over the empty seat directly behind me – lucky him. As two new Brand Strategists, for the first few weeks we primarily kept to ourselves. Well, Dylan kept to himself, but I had no problem interrupting him several times a day… Read More »

Insights // February 22, 2017
Carly DiCocco

How Emotional Marketing Can Drive A Compelling Campaign

Emotional marketing or emotional advertising can be defined as a brand’s message with the intent to captivate consumers’ emotions, needs, wants, or aspirations. For example, we’ve all had our hearts broken by Sarah McLachlan at least once in our lives. If you’re anything like me, you’ve probably grabbed the TV remote and quickly changed the… Read More »

Digital Marketing Recap
January 2017
Insights // February 15, 2017
Kevin Clay

Digital Marketing Recap: January 2017

Welcome to Terakeet’s first Digital Marketing Recap of 2017. We’re taking a look back at some of January’s biggest stories from the digital marketing world. Every month, our recap delivers key pieces of news and insight to not only help you better understand where digital marketing is headed but also allow you to maintain an effective… Read More »