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From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

Inside Terakeet

A glimpse into our offices, team and culture.

Recent Posts

Inside Terakeet // August 24, 2016
Kevin Clay

Employee Spotlight: Jonas Sickler

For the last two years, I’ve been lucky enough to work alongside some of the most inventive, supportive, and genuine people I’ve ever known. Not only do I look at these people as friends and teammates, but also as builders of the framework that makes Terakeet so exceptional. They’re all part of what makes us… Read More »

Digital Marketing Recap
July 2016
Insights // August 11, 2016
Kevin Clay

Digital Marketing Recap: July 2016

Over the past month, we collected some of our favorite stories and impactful insights within the world of digital marketing. For this edition of our Digital Marketing Recap, we’re offering up key news pieces to help you maintain an effective marketing strategy within the overarching digital landscape. Digital Marketing News Throughout July, the news focused… Read More »

Insights // August 9, 2016
Lindsey Pasieka

Getting Involved: Engaging with Influencers on Their Level

When it comes to brand promotion, the possibilities are endless. You can use traditional routes, create a Social Media team, or place ads on app sidebars and YouTube video introductions. But when it comes to having other people talk about your brand for you, there are a few options that go above and beyond. Some… Read More »

Insights // July 29, 2016
Gino Geruntino

Pokémon GO: How Brands Are Cashing In

When I was nine years old, my mother loaded me into the car and drove me down to the local EB Games to buy my very first Pokémon game. Since that day in 1998, the franchise known for cuddly creatures and aggressive team building has branched off into trading cards, television shows, movies, and a… Read More »

Inside Terakeet // July 29, 2016
James Ledwith

Employee Spotlight: Wen Li

For the past year, I’ve watched Wen Li quickly transition from a fresh new-hire to an innovative and productive team member. Coworkers are constantly in awe of Wen’s mastery of multiple spoken and programming languages. After pursuing his passions for engineering and technology around the world, he landed here at Terakeet. I recently had the… Read More »

Digital Marketing Recap
June 2016
Insights // July 14, 2016
Kevin Clay

Digital Marketing Recap: June 2016

Welcome to the Terakeet Digital Marketing Recap. Over the last month, we’ve been gathering the most impactful articles from the digital marketing community. We’ll be diving into some key topics and insights in order to help you maintain an effective marketing strategy, and gain a sure footing within the ever-changing digital landscape. Digital Marketing In… Read More »

Insights // July 12, 2016
Danica Netti

Google’s Word-of-Mouth Barometer: The Pros and Cons of Co-occurrence

Word of mouth is a marketer’s holy grail – a rare convergence of controlled and uncontrolled variables working together to spread positive news about your brand. As we’ve written about this year, word of mouth marketing has seen a huge resurgence thanks to engagement marketing efforts, but how does the world’s largest search engine interpret… Read More »

Inside Terakeet // June 30, 2016
Terakeet

Employee Spotlight: Bridget Stack

If you’ve ever had a conversation with Bridget Stack, it doesn’t take long for her to mention the current book she’s reading or the next concert she’s attending. As one of her teammates and friends, I’ve been able to witness the passion, drive, and integrity she displays not only within her Online Reputation Management role,… Read More »