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From the front lines of innovation in evolving web strategy, Insights is our laboratory of ideas.

Inside Terakeet

A glimpse into our offices, team and culture.

Recent Posts

Inside Terakeet // September 29, 2016
Shaun Rouse

Employee Spotlight: Kayla Mackie

When I joined Terakeet in February 2016, I immediately felt surrounded by great leaders, Kayla Mackie being one of them. Within five minutes of speaking with Kayla, I knew her leadership skills were one of a kind. She’s able to tackle problems with grace and encourage others to think outside the box when facing challenges.… Read More »

Insights // September 26, 2016
Terakeet

Google Launches Real-Time Penguin Update, Now Part Of Core Algorithm

Google announced Friday that it has finally released an updated version of its Penguin algorithm, designed to combat spammy backlinks, as part of its core algorithm. The brief blog post, published on Google’s Webmaster Central blog, noted two major differences between Penguin 4.0 and previous versions of the algorithm. Penguin is now real-time. Historically, the… Read More »

More Than a Memory: Marc Murray’s Legacy Lives On

Each year, Terakeet dedicates a very special award and event to remembering and celebrating Marc Murray and the legacy he has left behind for our company.. Marc was a leading member of the “wolfpack,” a group of Terakeet’s earliest employees who are now leaders of the company. Marc passed away in 2011 after an arduous,… Read More »

Insights // September 21, 2016
Carly DiCocco

How Emotional Marketing Can Drive A Compelling Campaign

We’ve all had our hearts broken by Sarah McLachlan at least once in our lives. If you’re anything like me, you’ve probably grabbed the TV remote and quickly changed the channel once that heartbreaking song starts playing. I’m an animal lover, and that ASPCA commercial really tugs at my heartstrings, but that’s the point. The… Read More »

Digital Marketing Recap
August 2016
Insights // September 14, 2016
Kevin Clay

Digital Marketing Recap: August 2016

Even though summer is coming to a close, we’re still excited to bring you the latest and greatest stories from the world of digital marketing. As always, this month’s recap delivers the key pieces of news and insight that will help you maintain effective marketing strategies within the ever-changing digital landscape. Digital Marketing News August… Read More »

Insights // September 13, 2016
Nick Marcatelli

When America Goes Abroad: 3 Ways Companies Can Succeed

When Dunkin’ Donuts closed its flagship venue in downtown Rome, Italy, many US companies learned a lesson. Cultural differences are a huge barrier, and if you don’t deal with them, your business is not likely to succeed. The reasons behind such failures aren’t necessarily based on numbers or the amount of money invested. The truth… Read More »

Inside Terakeet // September 7, 2016
Nicholas Johns

Character Traits in Action at the Third Annual Terakeet Field Day

Spirits were high and laughter filled the air as the festivities concluded after the third installment of what has become an annual tradition for Keeters: Terakeet Field Day. Burst water balloons littered the battlefield, and behind the sweaty faces and blistered hands are carefully curated activities with clear parallels to Terakeet’s own day-to-day operations. Much… Read More »

Inside Terakeet // August 24, 2016
Kevin Clay

Employee Spotlight: Jonas Sickler

For the last two years, I’ve been lucky enough to work alongside some of the most inventive, supportive, and genuine people I’ve ever known. Not only do I look at these people as friends and teammates, but also as builders of the framework that makes Terakeet so exceptional. They’re all part of what makes us… Read More »